Making the Most of Social Media
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The document discusses how to make the most of social media. It provides overviews of popular social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr and tactics for using each one successfully. The key benefits of social media include connecting with a global audience, checking out the competition, increasing website traffic, creating visibility and awareness, establishing credibility and collaborating on projects. Following basic social media etiquette and defining objectives and a target audience are emphasized as important steps toward social media success.
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Making the Most of Social Media
- 1. Making the Most of Social Media
- 3. “People connecting via technology to get things they need from each other, bypassing traditional institutions, like Corporations.” --Groundswell by Charlene Li & John Bernoff
- 4. Benefits of Social Media ✦ Free!✦ Connect with Global Audience ✦ Check outCompetition✦ IncreaseWebsite Traffic ✦ Create Visibility & Awareness ✦ Establish Credibility ✦ Collaborate on Projects ✦ Shorten Product Development Time ✦ Generate Leads & Sales ✦ Strengthen Brand
- 5. Social Media Etiquette ✦ Observe ✦Participate ✦ Play Nice ✦ Be an Encourager ✦ Be Sincere ✦ Don’t Beg ✦ Be Patient ✦ Put in Time ✦ Offer Value ✦ Guard Your Online Reputation ✦ Say Please & Thank-you ✦ Be Relevant ✦ Don’t Overdo It ✦ Smile ✦ Contribute Quality Comments ✦ Listen to the Conversation ✦ Make Others Look Good ✦ Use Your Own Voice
- 6. Steps toward Social Media Success ✦ Listen to the conversation✦ Define your target audience ✦ Determine your objectives✦ Plan yourstrategy ✦ Establish a presence ✦ Position yourself as an expert ✦ Build a following ✦ Provide value to your community
- 7. Your Blog ✦ Easy to upload new content (compared to traditional website) ✦ Communicate with Customers/ Clients ✦ Establish yourself as an authority/expert in your niche ✦ Interact with readers and other bloggers ✦ Market products and/or services
- 8. Types of Social Media ✦ Blogs ✦ Social Networks ✦ Social News ✦ Social Measuring ✦ Microblogging ✦ Social Bookmarking ✦ Social Q & A ✦ Video Sharing ✦ Photo Sharing ✦ Social Search ✦ Professional Networks ✦ Niche Communities ✦ Social Email ✦ Comment Communities ✦ Regional & Local Sites ✦Podcasting Communities ✦ Blog Networks ✦ Presentation- sharing Sites ✦ Content-driven Sites (Wikis) ✦ Product-based Sites ✦ Review & Recommendation Sites ✦ Sites that Defy Definition
- 9. Facebook ✦ Access a Quarter Billion People ✦ Fan pages are indexed by Google -- great for SEO ✦ Fan pages publish to the news stream (group updates don’t) ✦ Fan pages offer analytics data ✦ Fan pages are customizable -- great for strengthening brands ✦ Great place to interact with audience
- 10. Facebook Tactics ✦ Greet guests -- create a custom landing page for non-fans ✦ Offer sneak previews to fans ✦ Give fans early access and/or special discounts to sales ✦ Offer fans exclusive information, like having a backstage pass or private tour guide ✦ Create a custom URL instead of the default one
- 11. Twitter ✦ Create a Buzz ✦ Link to Posts & Product Pages ✦ Network within Niche ✦ Research in Real Time ✦ Branding ✦ Customer Service ✦ Share Valuable Information with Followers ✦ Keep up with News ✦ Fun Chit Chat
- 12. Twitter Tactics ✦ Keep profile updated with new products & services ✦ Cover events, such as conferences & workshops -- create a special hashtag (#) so those at home can participate ✦ Time tweets for optimum leverage ✦ Display link to Twitter profile in email signature
- 13. LinkedIn ✦ Personal & Company Branding ✦ Establish Expertise by Recommendations from Others ✦ Showcase Experience through Profile ✦ Research through Q&A ✦ Keep up with Niche Trends ✦ Stream Blog & Twitter Feeds into Profile
- 14. LinkedIn Tactics ✦ Complete profile as thoroughly as possible ✦ Answer questions -- display your expertise ✦ Get recommendations from those who know your work ✦ Ask experts for advice ✦ Get LinkedIn updates via email and compliment your contacts when you hear of their successes
- 15. YouTube ✦ Create Tutorials ✦ Showcase Products & Services ✦ Boost Search Engine Rankings ✦ Learn by Watching Tutorials Posted by Others ✦ Increase Perceived Value of Your Blog by Embedding Videos ✦ Strengthen Brand via Dynamic Profile & Channel
- 16. YouTube Tactics ✦ Limit videos to less than 3 minutes ✦ Use highest resolution possible ✦ Quality audio is more important than video quality ✦ Create a series of videos to hook readers ✦ Write script in advance ✦ Be yourself & make it fun
- 17. Flickr ✦ Showcase Products & Services ✦ Boost Search Engine Rankings ✦ Free Bandwidth & Disk Storage ✦ Easy to Use ✦ Assign a license to your photos ✦ Variety of photos to choose from on almost any topic ✦ Guest passes are available to non-members
- 18. Flickr Tactics ✦ Use logo as buddy icon ✦ Use HTML tags in photo & profile descriptions (Hint: link back to your blog) ✦ Don’t blatantly advertise ✦ Use tags ✦ Put keywords in photo titles ✦ Join niche groups ✦ Request feedback on works in progress
- 19. Conclusion ✦ ForgeRelationships ✦ Connect with Audience✦ Check outCompetition✦ IncreaseWebsite Traffic ✦ Create Visibility & Awareness ✦ Establish Credibility ✦ Collaborate on Projects ✦ Shorten Product Development Time ✦ Generate Leads & Sales ✦ Strengthen Brand