This Euromonitor market report provides market trend and market growth analysis of the Tobacco in Cameroon. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

1. Tobacco in Cameroon
Published:November 2011
Price:US $ 1900
Report Summary
This Euromonitor market report provides market trend and market growth analysis of the
Tobacco in Cameroon. With this market report, you‟ll be able to explore in detail the
changing shape and potential of the industry. You will now be able to plan and build
strategy on real industry data and projections.
The Tobacco in Cameroon market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Tobacco in Cameroon?
* What are the major brands in Cameroon?
* Which sector of the tobacco products market is the largest by value sales in Cameroon?
* Which sector of the tobacco products market has been growing the fastest, by volume and
value, in Cameroon?
* Which sector is the most heavily taxed in Cameroon?
* Which companies dominate in the total Cameroon Tobacco Market in terms of market
share?
* What is the distribution channel split for the tobacco products market in Cameroon?
Why buy this report?
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply
functions
This industry report originates from Passport, our Tobacco market research
database.
* Each report is delivered with the following components:
* Report: PDF and Word

2. * Market statistics: Excel workbook
* Sample Analysis
Browse All Consumer Goods Market Research Reports
EXECUTIVE SUMMARY
Volume sales fall as anti-tobacco campaigns gather force
Volume sales of cigarettes in Cameroon declined in 2010. This was the result of independent
groups and non-governmental organisations (NGOs) becoming actively involved in anti-
smoking campaigns and the fight against tobacco. ATSA, an NGO, together with a group of
independent journalists, led a smoke-free campaign throughout 2010 in the city of Yaoundé.
Their activities affected all types of institutions and industries, from education and health to
tourism and transportation. These groups continued to explore the potential for partnerships
with government ministries, local organisations and health and wellness practitioners in the
country. The current campaign is envisaged to serve as a model for the rest of the country.
Legislative framework strengthened via the establishment of a group of experts
and control committees
Following a meeting in 2009 in Yaoundé in which 46 African ministers repeatedly confirmed
their anti-tobacco stance and re-affirmed their decision to try and better control tobacco
usage, the government of Cameroon assured its support through the creation of various
tobacco control committees. The legal smoking age was changed from 16 to 18 and a
Tobacco Control Focal Point was created followed by the establishment of a 15-person
multi-sectoral Tobacco Expert Group. These groups, together with recently created
committees, have urged all ministries and ministers to take various decisions to reduce
smoking prevalence. For example, the Ministries of Health, Education, Transport and
Territorial Administration have become actively involved. Cigarette sales near to educational
establishments and smoking in public buildings, on public transportation and in public places
have been banned. New anti-tobacco groups are being created by the authorities governing
Yaoundé.
Major players SITABAC and BAT increasingly use stealth advertising to drive sales
Act No 2006/018 of 29 December 2006 addresses tobacco advertising in Cameroon. In
particular, Article 39 of the act bans any advertising advocating tobacco use in the print
media, on television, radio, billboards and posters or in films. There is a ban on outgoing
cross-border advertising and several types of sponsorship. However, major players such as
BAT, SITABAC and Sadipin have taken advantage of the weakness of these laws. To push
their products, sales girls continue to visit retailers, offering them sizeable incentives. Items
such as publicity umbrellas have continued to be distributed free of charge to „mom and
pop‟ roadside businesses and call boxes, while indirect advertisements from some
journalists continue to remind smokers of particular brands soon to be out of stock so as to
provoke a rush for purchases. In addition, most youth hawkers continue to flood the streets
with cigarettes in open trays, with BAT championing the creation of product display booths
on strategic street corners. All these activities aim to counter the increased anti-smoking
measures being seen in the country.

3. Street vendors the dominant tobacco distribution channel
Despite a wider crackdown on smoking, the number of street vendors selling cigarettes is
growing every day. This has been aggravated by thousands of table top call box operators,
initially established for consumers to make phone calls, adding cigarette retailing to their
services. Cigarette companies have realised that product display by street vendors,
particularly call boxes, is a more effective and cheaper type of advertising. Some call box
operators even recommend new brands to customers and offer credit. The low purchasing
power of the majority of smokers has made Cameroon a stick-dominated market. Street
vendors are the most ubiquitous option for single cigarette purchases. Street vendors have
formed a syndicate to fight city councils‟ attempts to get rid of them.
Cigarette sales to continue to fall over the forecast period
Due to growing health awareness and further measures to curb smoking prevalence,
cigarette sales will continue to decline over the forecast period. This will be further driven by
the rising number of smoke-free policies, championed by independent NGOs, recently
created committees and partnerships with the major ministries to create a smoke-free
environment. Smoking prevalence is also set to decline, with a smaller percentage of new
smokers emerging over the forecast period. Ongoing campaigns have also forced some
women's groups to integrate tobacco control in their general constitutions.
Table Of Contents
Tobacco in Cameroon - Industry Overview
EXECUTIVE SUMMARY
Volume sales fall as anti-tobacco campaigns gather force
Legislative framework strengthened via the establishment of a group of experts and control
committees
Major players SITABAC and BAT increasingly use stealth advertising to drive sales
Street vendors the dominant tobacco distribution channel
Cigarette sales to continue to fall over the forecast period
OPERATING ENVIRONMENT
Legislative overview/ FCTC ratification
Summary 1 Legislation Summary at a Glance
Table 1 Smoking Prevalence in Adult Population 2005-2010
Table 2 Number of Smokers by Gender 2005-2010
Advertising & Sponsorship
Point-of-sale Display Bans
Smoking in public places
Low Ignition Propensity (LIP) regulation
Electronic cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2005-2010

4. TAXATION AND PRICING
Duty paid packet marks
Taxation rates
Table 4 Taxation and Duty Levies
Average cigarette pack price breakdown
PRODUCTION/IMPORTS/EXPORTS
Table 6 Trade Statistics – Tobacco Leaf 2006-2010
Table 7 Production/Imports/Exports 2005-2010
Cigarettes: Illicit trade
MARKET INDICATORS
Table 8 Illicit Trade Estimate of Cigarettes by Volume 2005-2010
MARKET DATA
Table 9 Sales of Tobacco by Category: Volume 2005-2010
Table 10 Sales of Tobacco by Category: Value 2005-2010
Table 11 Sales of Tobacco by Category: % Volume Growth 2005-2010
Table 12 Sales of Tobacco by Category: % Value Growth 2005-2010
Table 13 Forecast Sales of Tobacco by Category: Volume 2010-2015
Table 14 Forecast Sales of Tobacco by Category: Value 2010-2015
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2010-2015
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2010-2015
DEFINITIONS
Summary 2 Research Sources
Tobacco in Cameroon - Company Profiles
British American Tobacco Plc in Tobacco (Cameroon)
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 British American Tobacco Cameroon SA: Competitive Position 2010
Société Industrielle des Tabacs du Cameroun (SITABAC) SA in Tobacco (Cameroon)

5. STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Société Industrielle des Tabacs du Cameroun (SITABAC) SA: Competitive
Position 2010
Westhouse Tobacco Cameroon in Tobacco (Cameroon)
STRATEGIC DIRECTION
KEY FACTS
Cigarettes in Cameroon - Category Analysis
HEADLINES
TRENDS
2010 marked a turning point away from the weak legislation that has resulted in a high
level of smoking prevalence in Cameroon. The appointment and creation of various tobacco
groups, such as ASTA, served as a clear warning that the years of high smoking prevalence
in Cameroon are numbered. The local government authorities in Yaoundé are working
harder to make sure that the ban on smoking in public places is respected. In December
2010, around 200 people, including foreigners, were arrested and faced a fine of between
CFAF50,000-500,000 for flouting the ban.
COMPETITIVE LANDSCAPE
British American Tobacco Cameroon SA (BAT) continued to be by far the leading player in
cigarettes in Cameroon in 2010. Its Lambert & Butler brand held a 22% volume share in
high-tar cigarettes, while Benson & Hedges accounted for a 51% share in mid-tar
cigarettes. ATSA, however, identified BAT as the primary smuggler of cigarettes into
Cameroon. Sadipin held a 17% volume share in 2010 and ABC a 10% share, while local
company Société Industrielle des Tabacs du Cameroun SA (SITABAC) held a 13% share.
NEW PRODUCT DEVELOPMENTS
Summary 9 Cigarettes - New Product Launches
DISTRIBUTION
PROSPECTS
The outlook for cigarettes in Cameroon remains bleak, with volume sales expected to
continue to fall over the forecast period. As one leading player in the industry clearly puts it,

6. “the end of high smoking prevalence in Cameroon is near”. This is due to strengthening
regulations following the creation of various anti-tobacco groups and committees. Some
female social groups, such as WING, have made non-smoking a key part of their articles of
association. In addition, law enforcement banning smoking in public areas has become more
effective, with smokers now worried about being caught and facing heavy fines.
CATEGORY BACKGROUND
Cigarettes: Price Bands
Summary 10 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
CATEGORY DATA
Table 17 Sales of Cigarettes by Tar Level: Volume 2005-2010
Table 18 Sales of Cigarettes by Tar Level: Value 2005-2010
Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010
Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2005-2010
Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2005-2010
Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2005-2010
Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2005-2010
Table 24 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2005-2010
Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2005-
2010
Table 26 Sales of Cigarettes by Length: % Volume Breakdown 2005-2010
Table 27 Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2006-2010
Table 28 Sales of Cigarettes by Pack Size: % Volume Breakdown 2005-2010
Table 29 Sales of Cigarettes by Pack Type: % Volume Breakdown 2005-2010
Table 30 Cigarettes Company Shares 2006-2010
Table 31 Cigarettes Brand Shares 2007-2010
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2005-2010
Table 33 Cigarettes: Production, Imports and Exports: Total Volume 2005-2010
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2010-2015
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2010-2015
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2010-2015
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2010-2015
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2010-2015
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2010-
2015
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2010-2015
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2010-
2015
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume
Breakdown 2010-2015
Table 43 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2010-2015

7. Table 44 Forecast Sales of Cigarettes by Regular/Slim: % Volume Breakdown 2010-2015
Table 45 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2010-2015
Table 46 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2010-2015
Cigars in Cameroon - Category Analysis
TRENDS
Sales of cigars and cigarillos in Cameroon remained negligible in 2010. Cigars are sold at
high-end hotels such as Akwa Palace and Hotel Sawa, while occasionally contraband cigars
can be found in kiosks in cities like Douala and Yaoundé. These products are sold in
restaurants and boutique stores in hotels and are primarily purchased by hotel guests.
Smokeless Tobacco in Cameroon - Category Analysis
TRENDS
There is no demand for smokeless tobacco in Cameroon as this type of product is not
available in the country. Almost all smokers in Cameroon are not even aware of the
existence of smokeless tobacco. The leading importers are unwilling to invest in the
importation or promotion of these products due to lack of interest.
About Us:
ReportsnReports is an online library of over 100,000+ market research reports and in-depth
market research studies & analysis of over 5000 micro markets. We provide 24/7 online and
offline support to our customers. Get in touch with us for your needs of market research
reports.
Follow us on Twitter: http://twitter.com/marketsreports
Our Facebook Page: http://www.facebook.com/pages/ReportsnReports/191441427571689
Contact:
Mr.Priyank
7557 Rambler road,
Suite727,Dallas,TX75231
Tel: + 1 888 391 5441
E-mail: sales@reportsandreports.com
http://www.reportsnreports.com
Visit our Market Research Blog