The objective of this report is to provide business planners, investors, and other professionals with quantifiable market measurement and analysis that can help them formulate strategic business plans and make key investment decisions.

1. Coatings for Commercial and Residential Roofing − The North American Market
Published:September 2011
No.Of Pages:147
Price:US $ 4850
INTRODUCTION
STUDY GOALS AND OBJECTIVES
The objective of this report is to provide business planners, investors, and other
professionals with quantifiable market measurement and analysis that can help them
formulate strategic business plans and make key investment decisions.
REASONS FOR DOING THE STUDY
There is a variety of roof coatings available today. Commercial roof coatings make up a
$750-million industry in North America. The industry consists of approximately 45
companies that produce the products and manage the distribution channels for these
products.
The U.S. coatings industry declined significantly from its peak of 2006 and 2007. In 2009,
the industry hit a low; a slight recovery began in 2010. The U.S. economy and the coating
industry are now facing growing challenges. Coating formulators are struggling to manage
costs while still providing innovative products. Green technologies and materials are
demanded by regulators, professionals, and consumers. Regulations continue to change and
require constant monitoring. Companies continue to commercialize new products with novel
properties. Globalization of coating technologies is fostering change. The above issues and
many more will be addressed in this study.
This BCC study is a comprehensive reference work that defines and describes the industry.
In preparation of this document, we have read, analyzed, and condensed information from
industry sources, trade literature, producer and distributor websites, and other reference
material. The industry is diverse, creative, and dynamic. The range of products currently on
the market is very broad—far exceeding the ability of any manufacturer to dominate the
industry. The roof coatings market consists of large manufacturers with a market share
between 10% and 15% and many smaller producers that have the capability of growing into
major brands.
SCOPE OF THE REPORT
Coatings for Commercial and Residential Roofing − The North American Market includes a
comprehensive analysis of all products used in the North American commercial roof coatings
market. The report provides the latest in product developments and material and
technology enhancements as well as a detailed look at the various distribution channels and
their dynamics. The current market demand for each product type is quantified by value and

2. volume, with projections for growth to 2016. This report also provides profiles for leading
North American commercial roof coatings manufacturers. The report is divided into the
following eight chapters:
1. Introduction
2. Summary
3. Overview
4. Roofing Products
5. Industry Structure and Competitive Analysis
6. Environmental Programs and Incentives
7. Government Regulation and Industry Organizations
8. Company Profiles
GEOGRAPHIC SCOPE
The analysis provided in this report is regional and includes information for the North
American commercial roofing market, including Canada and the U.S.
LIMITATIONS
Roof coatings volume is a derivative of roofing volume, which is measured in gallons. Each
square equals 100 sq ft. All estimated values and forecasts are stated in 2011 dollars, with
no consideration of inflation.
INTENDED AUDIENCE
This report is intended to provide necessary background and reference material for
individuals involved in, or potentially interested in the North American roof coatings
industry. This includes individuals and organizations involved in the development,
formulation, manufacture, sale, and use of roof coatings, and related and ancillary
businesses such as raw material suppliers, consultants, distributors, contractors, and
builders.
BCC expects that this report will be of great value to technical and business personnel in the
following areas, among others:
Marketing and management personnel in companies that produce, market, and sell roof
coatings.
Companies involved in the design and construction of plants that manufacture roof coatings
and those who service these plants.
Financial institutions supplying money for such facilities, including banks, merchant bankers,
venture capitalists, and others.
Personnel in related industries, such as real estate development, architecture, community
planning, home technology, oil and gas refining and processing, polymer processing, plastic
molding, composite processing and molding, and others.
Personnel in government—primarily building inspectors, but also state and local health,
environmental, and other regulators who must implement and enforce laws covering
construction and building quality.

3. METHODOLOGY AND INFORMATION SOURCES
Both primary and secondary research methodologies were used in preparing this study.
Extensive searches were made of literature and the Internet including many of the leading
trade publications, trade and industry associations, business publications, construction data
compilation companies, and others. Product information was obtained directly from the
producing companies. Market information was derived from various articles and trade
publications as well as from interviews with knowledgeable parties and government sources.
Information for corporate profiles was obtained primarily from the companies, especially
larger, publicly owned firms. Other sources include directories, articles and Internet sites.
ANALYST CREDENTIALS
The author has completed numerous general industry reports and proprietary studies on the
North American building products industry, including residential roofing, commercial roofing,
building science, insulation, siding and trim, walls and ceilings, windows, composite decking,
and others.
Table Of Contents
Chapter- 1: INTRODUCTION - Complimentary
STUDY GOALS AND OBJECTIVES
REASONS FOR DOING THE STUDY
SCOPE OF THE REPORT
GEOGRAPHIC SCOPE
LIMITATIONS
INTENDED AUDIENCE
METHODOLOGY AND INFORMATION SOURCES
ANALYST CREDENTIALS
RELATED REPORTS
BCC ONLINE SERVICES
DISCLAIMER
Chapter- 2: SUMMARY
Table : NORTH AMERICAN COMMERCIAL ROOF COATING SALES, THROUGH 2016
Figure : NORTH AMERICAN COMMERCIAL ROOF COATINGS MARKET VALUE, 2011 THROUGH
2016
Chapter- 3: OVERVIEW
MARKET REVIEW
COMPANY PROFILES
FORECAST TO 2016
Table 5 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE,
THROUGH 2016
Table 6 : NORTHEAST - ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 7 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 8 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 9 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 10 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 11 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 12 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE,

4. THROUGH 2016
Table 13 : NORTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 14 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 15 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 16 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 17 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 18 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Chapter- 4: ROOF COATINGS PRODUCTS
PRODUCT TYPES
BITUMINOUS ROOF COATINGS
POLYMER ROOF COATINGS
POLYMER MODIFIED ROOF COATINGS
REFLECTIVE ROOF COATINGS
ENERGY STAR ROOF COATINGS
SILICONE ROOF COATINGS
ACRYLIC ROOF COATINGS
SOLVENT-BASED COATINGS
WATERBORNE ROOF COATINGS
COMPARISON OF PRODUCTS
Table 33 : REFLECTIVE ROOF COATINGS – BRANDS AND MANUFACTURERS
Chapter- 5: INDUSTRY STRUCTURE AND COMPETITIVE ANALYSIS
MANUFACTURERS
DISTRIBUTORS
RETAILERS
CONTRACTORS
DISTRIBUTOR CHANNEL SPECIALIZATION
SUPPLIER SPECIALIZATION
PRICING
Figure 12 : HOW TO CALCULATE THE PRICE OF A ROOF COATING PROJECT
Table 65 : ROOF COATING PRICES – PRODUCT AND INSTALLATION
Chapter- 6: ENVIRONMENTAL PROGRAMS AND INCENTIVES
ENVIRONMENTAL PROGRAMS
INCENTIVES
Table 66 : GOVERNMENT AND OTHER INCENTIVES
Chapter- 7: GOVERNMENT REGULATION AND INDUSTRY ORGANIZATIONS
GOVERNMENT REGULATION
INDUSTRY ORGANIZATIONS
Chapter- 8: COMPANY PROFILES
3M
AKZO NOBEL COATINGS, INC.
ALLIED BUILDING PRODUCTS CORPORATION
AMERICAN HYDROTECH, INC.
APOC, INC. (APOC/GARDNER-GIBSON INC.)
BASF
BAYER MATERIALS SCIENCE, LLC
BECKER SPECIALTY CORPORATION

5. CARLISLE SYNTEC, INCORPORATED
CCJJ LLC
CERTAINTEED CORPORATION
CLEVELAND STEEL CONTAINER CORP
DAVLIN COATINGS, INC.
DURA COAT PRODUCTS, INC.
ELASTEK ROOF COATINGS
FIRESTONE BUILDING PRODUCTS COMPANY
FLEX MEMBRANES INTERNATIONAL
GACO WESTERN INC.
GAF MATERIALS
GARLAND COMPANY, INC.
GENERAL COATINGS
IB ROOF SYSTEMS
INLAND POWDER COATING CORPORATION
J. RETTENMAIER USA LP
JOHNS MANVILLE
KARNAK CORPORATION
KST COATINGS
LANSCO COLORS
MOMENTUM TECHNOLOGIES, INC.
MULE-HIDE PRODUCTS CORPORATION, INC.
NATIONAL COATINGS CORPORATION
PACIFIC POLYMERS INTERNATIONAL, INC.
POLYGLASS USA, INC.
PPG INDUSTRIES
SIPLAST, INC.
SOPREMA INC.
STS COATINGS, INC.
TAMKO BUILDING PRODUCTS, INC.
UNITED COATINGS
VALSPAR CORPORATION
VIRIDIAN SYSTEMS
WESTERN COLLOID
TRUMBULL OWENS CORNING ROOFING AND ASHPALT, LLC
Chapter- 9: ABBREVIATIONS AND ACRONYMS
Table 68 : ABBREVIATIONS AND ACRONYMS
List of Tables
Summary Table : NORTH AMERICAN COMMERCIAL ROOF COATING SALES, THROUGH 2016
Table 1 : COMMERCIAL ROOFING EXPENDITURES, BY REGION, 2010 AND 2011
Table 2 : COMMERCIAL ROOFING EXPENDITURES, BY REGION, 2010 AND 2011
Table 3 : COMMERCIAL ROOF COATINGS EXPENDITURES, BY CHANNEL, 2010 AND 2011
Table 4 : COMMERCIAL ROOFING EXPENDITURES, BY CHANNEL, 2010 AND 2011
Table 5 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE,
THROUGH 2016
Table 6 : NORTHEAST - ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016

6. Table 7 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 8 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 9 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 10 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 11 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 12 : TOTAL NORTH AMERICA − ROOF COATINGS FORECAST BY PRODUCT TYPE,
THROUGH 2016
Table 13 : NORTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 14 : SOUTHEAST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 15 : NORTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 16 : SOUTHWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 17 : MIDWEST − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 18 : CANADA − ROOF COATINGS FORECAST BY PRODUCT TYPE, THROUGH 2016
Table 19 : TYPES OF ROOF COATINGS, CHARACTERISTICS, AND TYPICAL USES
Table 20 : BITUMINOUS ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 21 : POLYMER ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 22 : FIELD ROOF COATINGS FOR ASPHALT SHINGLES – BRANDS AND
MANUFACTURERS
Table 23 : MODIFIED POLYMER ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 24 : ELASTOMERIC ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 25 : WHITE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 26 : ENERGY STAR COATINGS – BRANDS AND MANUFACTURERS
Table 27 : SILICONE COATINGS – BRANDS AND MANUFACTURERS
Table 28 : ACRYLIC COATINGS – BRANDS AND MANUFACTURERS
Table 29 : POLYURETHANE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 30 : SOLVENT BASED ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 31 : WATERBORNE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 32 : MULTI-COMPONENT/MOISTURE CURE REACTIVE COATINGS – BRANDS AND
MANUFACTURERS
Table 33 : REFLECTIVE ROOF COATINGS – BRANDS AND MANUFACTURERS
Table 34 : LEADING MANUFACTURERS AND MARKET SHARE
Table 35 : LEADING MANUFACTURERS AND ANNUAL SALES
Table 36 : LEADING MANUFACTURERS AND PRODUCT LINES
Table 37 : BITUMINOUS COATINGS – LEADING MANUFACTURERS
Table 38 : POLYMERIC COATINGS – LEADING MANUFACTURERS
Table 39 : MODIFIED POLYMER COATINGS – LEADING MANUFACTURERS
Table 40 : REFLECTIVE COATINGS – LEADING MANUFACTURERS
Table 41 : LEADING DISTRIBUTORS AND ANNUAL SALES
Table 42 : TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN NORTH AMERICA
Table 43 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN NORTHEAST
UNITED STATES
Table 44 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN SOUTHEAST
UNITED STATES
Table 45 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN NORTHWEST
UNITED STATES
Table 46 : U.S. − TOTAL NUMBER OF ROOF COATINGS CONTRACTORS IN SOUTHWEST
UNITED STATES
Table 47 : U.S. − NUMBER OF ROOF COATINGS CONTRACTORS IN MIDWEST
Table 48 : CANADA − NUMBER OF ROOF COATINGS CONTRACTORS BY PROVINCE
Table 49 : LEADING U.S. ROOF COATINGS CONTRACTORS AND ANNUAL SALES
Table 50 : ROOF COATING EXPENDITURES, BY DISTRIBUTION CHANNEL, THROUGH 2016

7. Table 51 : ROOF COATING EXPENDITURES, BY DISTRIBUTION CHANNEL
Table 52 : TOTAL ROOF COATING EXPENDITURES, BY PRODUCT TYPE AND DISTRIBUTION
CHANNEL 2011
Table 53 : TOTAL COATING EXPENDITURES, BY DISTRIBUTION CHANNEL 2011
Table 54 : TOTAL ROOF COATING EXPENDITURES, BY DISTRIBUTION CHANNEL, 2016
Table 55 : TOTAL COATING EXPENDITURES, BY DISTRIBUTION CHANNEL, 2016
Table 56 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY 2-STEP DISTRIBUTION
CHANNEL, THROUGH 2016
Table 57 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY 1-STEP DISTRIBUTION
CHANNEL, THROUGH 2016
Table 58 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY RETAIL DISTRIBUTION
CHANNEL, THROUGH 2016
Table 59 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY 2-STEP DISTRIBUTION
CHANNEL, THROUGH 2016
Table 60 : LEADING DISTRIBUTORS, ROOF COATING EXPENDITURES, PRODUCT TYPE BY 1-
STEP DISTRIBUTION CHANNEL, THROUGH 2016
Table 61 : ROOF COATING EXPENDITURES, PRODUCT TYPE BY RETAIL DISTRIBUTION
CHANNEL, THROUGH 2016
Table 62 : COMMERCIAL ROOF COATING EXPENDITURES, BY END USE, 2011
Table 63 : ROOF COATING EXPENDITURES, BY TYPE OF APPLICATION, THROUGH 2016
Table 64 : ROOF COATING EXPENDITURES, BY TYPE OF APPLICATION, THROUGH 2016
Table 65 : ROOF COATING PRICES – PRODUCT AND INSTALLATION
Table 66 : GOVERNMENT AND OTHER INCENTIVES
Table 67 : INDUSTRY ORGANIZATIONS
Table 68 : ABBREVIATIONS AND ACRONYMS
List of Figures
Summary Figure : NORTH AMERICAN COMMERCIAL ROOF COATINGS MARKET VALUE, 2011
THROUGH 2016
Figure 1 : ROOF COATINGS COMMERCIAL VS RESIDENTIAL MARKET, 2011
Figure 2 : ALLIGATORING − COMMON REPAIR PROBLEM CURED WITH BITUMINOUS ROOF
COATING
Figure 3 : SEAM FAILURE − COMMON REPAIR PROBLEM CURED WITH BITUMINOUS ROOF
COATING
Figure 4 : ROOF PONDING − COMMON REPAIR PROBLEM CURED WITH BITUMINOUS ROOF
COATING
Figure 5 : POLYMER ROOF COATING BEFORE AND AFTER COMMERCIAL ROOF
RESTORATION PROJECT
Figure 6 : MODIFIED POLYMER ROOF COATINGS
Figure 7 : DISTRESSED ROOF OF THE DIAMONDBACKS’ STADIUM PRIOR TO COOL ROOF
PROJECT
Figure 8 : REMOVAL OF PART OF THE ROOF AND CURING WITH REFLECTIVE ROOF
COATING
Figure 9 : PROJECT COMPLETED WITH NEW COOL ROOF
Figure 10 : ANNUAL WHITE ROOF SAVINGS IN U.S. MAJOR CITIES
Figure 11 : DISTRESSED ROOF BEFORE AND AFTER ACRYLIC ROOF COATING PROJECT
Figure 12 : HOW TO CALCULATE THE PRICE OF A ROOF COATING PROJECT

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