1. Analysis of Vehicle Platform Strategies of Key Global OEMs
This study presents the analysis of vehicle platform strategies of key global original
equipment manufacturers (OEMs) in the light vehicle category. It introduces definitions of a
vehicle platform and architecture. It presents an overview of existing and proposed vehicle
platform introductions by key 12 OEM groups. The study also discusses market forces and
its influence on platform strategy for these key OEM groups. A comparative analysis is
drawn. A correlation with compound annual growth rate (CAGR) is also established. Current
and future dynamics of key global OEMs is discussed in detail along with clear illustration of
activities undertaken by various OEMs globally. The study also discusses benefits of
adoption of platform strategy.
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Published: February 2012
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Major points covered in Table of Contents of this report include:
1. Executive Summary
2. Vehicle Platform and Parts Standardization
3. Market Environment
4. Industry Forecasts
5. Key Global OEMs Platform Strategy
6. OEM Profiling
7. Understanding the Effectiveness of Key Global OEMs Platform Strategy
8. Regional Approaches of Key Global OEMs - A Review
9. Conclusions and Recommendations
10. Appendix
11. Legal Disclaimer
12. Market Engineering Methodology
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key-global-oems.html

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