Supercharge Growth Using Ideal Customer Profiles

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Until you clearly define your Ideal Customer Profile, you simply can’t know what Marketing Channels, Modalities, Methods, Messaging, or Growth Hacks to use. You'll end up using what you're comfortable with, what your team has experience with, or what seems cheapest and you'll have to hope that intersects with your customers. Once you get clear on your Ideal Customer Profile, you can leverage that understanding in everything from the features and functionality of the product or services you create, to the words you use and the emotion you invoke or tap into in your marketing, and watch as your growth trajectory takes off.

Marketing

HOW TO SUPERCHARGE
YOUR GROWTH USING
IDEAL CUSTOMER PROFILES
Lincoln Murphy, Founder
Sixteen Ventures

In this session
we’ll cover…
Why does this even
matter?
1
2 Identify your Ideal
Customer
3 Enter the
Conversation
4 The Scientific
Method
5 Dirty Little
Secret

I’ve got a DIRTY little secret
Stick around... I’ll share it at the end

SITUATIONALAWARENESS
Situational
Awareness

Input: Acquisition Potential
Some customers are easier to reach and faster to close.

@lincolnmurphy
Lincoln Murphy, Founder
Sixteen Ventures

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