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NOVEMBER 2014 
SPOTLIGHT 
NG KOK SONG 
Shaping the wealth 
management landscape 
INSURANCE 
Jumbo policies in 
wealth planning 
ROUNDTABLE 
How to pick 
Tech winners 
REAL ESTATE 
Commercial 
property perks up 
PHILANTHROPY 
Let the spirit 
of giving thrive
CONTENTSnovember 2014 
2 | wealth 
SPOTLIGHT 
10 Shaping the wealth 
management landscape 
Ng Kok Song, adviser and chair of global 
investments at GIC, is convinced of 
Singapore’s potential to grow further 
as a hub for private wealth 
TALENT MANAGEMENT 
14 Tackling the dearth of talent 
Financial institutions are making 
a concerted effort in training 
relationship managers 
PHILANTHROPY 
16 Let the spirit of 
10 
giving thrive 
National Volunteer and Philanthropy 
Centre chief Melissa Kwee sees 
giving as an expression of her values 
and identity 
TRUST MATTERS 
18 Investing differently 
Any approach to family investing 
should reflect the history, goals, 
personalities and culture of the family
CONTENTS november 2014 
4 | wealth 
22 
30 
INSURANCE 
20 Good policy to plan ahead 
Jumbo insurance is part of high-net-worth 
individuals’ wealth planning and 
a growing market 
ROUNDTABLE 
22 Winners in the tech domain 
Technology IPOs have been in the limelight 
in recent years, but do they make sound 
investments? Our panellists share their insight 
on tech stocks and how to pick the stars 
GLOBAL OUTLOOK 
28 Seeing the big picture 
The world economy seems set to enjoy 
continued growth, providing a reasonably 
healthy background for stocks 
JAPAN OUTLOOK 
30 What’s next for Japan? 
The world’s third largest economy has 
its share of problems and as its recovery 
story unfolds, the repercussions will be 
felt globally 
EMERGING MARKET 
OUTLOOK 
31 Manoeuvring the bumps 
Any prolonged market weakness is 
a chance to gain exposure to emerging 
market equities 
ASSET MANAGER 
32 Taking stock of dividends 
Schroders’ Lee King Fuei gives his insight 
on the significance of this source of 
returns in Asia 
VIEWPOINT 
33 Preempt and prepare 
Investors should thoroughly 
research strategies that involve 
more complicated instruments
CONTENTS november 2014 
6 | wealth 
REAL ESTATE 
34 Commercial property beckons 
With limited supply backed by positive business 
sentiment, strata-titled commercial property 
shows its promise for investment potential 
LIFESTYLE 
36 Being Santa for a day 
Banks, exclusive members-only firms and 
concierge service companies are here to help 
the time poor but resource rich deliver gifts to 
their loved ones 
ULTRA WEALTH 
38 Tomorrow’s super-yachting 
hotspots 
As superyacht demand warms up, countries 
from Europe to China vie to be the next 
Monte Carlo and St Tropez 
38 
36
Editor’s note 
I 
WEALTH is published by The Business Times, under Singapore Press Holdings. 
All rights reserved. Nothing herein shall be reproduced in whole or in part without 
the express permission of The Business Times. 
Printed by Times Printers Pte Ltd 
© The Business Times, 2014 
COVER ARTWORK 
JENNIFER CHUA 
PHOTO 
ARTHUR LEE 
Spotlight: Ng Kok Song 
NOVEMBER 2014 
SPOTLIGHT 
NG KOK SONG 
Shaping the wealth 
management landscape 
INSURANCE 
Jumbo policies in 
wealth planning 
ROUNDTABLE 
How to pick 
Tech winners 
REAL ESTATE 
Commercial 
property perks up 
PHILANTHROPY 
Let the spirit 
of giving thrive 
Managing editor Alvin Tay 
Editor Genevieve Cua 
Creative editor Yvonne Poh 
Art director Jennifer Chua 
Writers Genevieve Cua, Mark Haynes Daniell, 
Leonardo Drago, Rahita Elias, Giles Keating, 
Stephanie Lair, Mark Matthews, Alice Tan, 
Tara Loader Wilkinson 
N 2002 a working group of top finance 
industry professionals proposed 
the development of Singapore as a 
regional hub for wealth management. 
At that time that much had to 
be done: trust laws needed to be 
brought up to speed, as well as the 
tax treatment of some assets. Today it would 
seem that Singapore has surpassed even the 
original committee’s vision in terms of wealth 
management. 
A survey by PwC found that wealth 
management practitioners expect Singapore to 
eventually surpass the traditional wealth centres of 
London and Switzerland. 
Ng Kok Song, adviser and chair of global 
investments at the Government of Singapore 
Investment Corporation (GIC), had a key vantage 
point more than a decade ago in the remaking of 
Singapore as a wealth management hub. He was 
tasked with looking into a major challenge – the 
training of much-needed client advisers and 
wealth managers. At a time when poaching was 
rife, the lack of a broad and deep bench of talent 
was a bottleneck to growth. He helped to found 
the Wealth Management Institute (WMI), with the 
backing of GIC and Temasek. 
In this edition, we cast the spotlight on Mr Ng, 
founding chairman of WMI. He shares his take on 
the challenges that the Singapore wealth sector has 
weathered in the recent past. The 2008 financial 
crisis, for instance, has left a major impact on 
the industry which today still grapples with its 
aftermath in terms of client risk aversion and a 
lingering mistrust of financial advisers. 
Still, Mr Ng is confident that the sector will 
continue to grow. In 2013, the asset management 
industry – of which private banking is a part – 
managed over S$1.8 trillion in assets, compared 
to around S$570 million a decade ago. “As long 
as there is global economic growth, there will be 
wealth creation in addition to existing wealth 
which has to be managed properly,” he says. A 
disproportionate amount of new wealth is likely to 
be created in Asia, he adds. 
He offers insights as well into the important 
issue of retirement security, and the outlook for 
emerging assets. 
In this edition, we also look into insurance 
for the high net worth, where there is growing 
demand for jumbo life insurance in the form 
of universal life policies. Instead of income 
replacement, these policies serve a different 
set of objectives for the wealthy. One 
objective is the creation of liquidity upon 
death. The policies may also be used as a 
wealth structuring tool should a wealth 
owner desire to equalise his or her bequests 
for the children. And of course, the policies 
may serve to create an philanthropic gift. 
In our Roundtable, experts share 
their views on technology stocks, 
which have been in the limelight of 
late, thanks to the outsized response 
to Alibaba’s initial public offer. Stuart 
O’Gorman, director of technology investment 
at Henderson Global Investors, says tech stocks 
have dramatically outperformed non-tech 
stocks over the last 20 years. Technology, he adds, 
historically trades at a premium to the overall 
market. The current premium is low relative to 
history, and presents value, he argues. 
In real estate, Alice Tan of Knight Frank 
writes that commercial property demand is well 
supported and the stock of properties with a 
relatively smaller investment outlay remains tight. 
Despite this positive backdrop, the imposition 
of the Total Debt Servicing Ratio has been a 
dampener and this is reflected in declines in 
transaction volumes. Still, she says there may be 
early signs of a pick-up in interest in this sector. 
In our Asset Manager column, we speak to 
Lee King Fuei, Schroders Singapore head of Asia 
equities, on the sustainability of dividends in Asia. 
Investing in stocks 
that pay dividends, he 
explains, brings a host 
of benefits. Dividends are 
paid out of cash generated 
by earnings; they therefore 
signal growth and prudent 
capital management. 
Dividend returns, he says, are highly correlated to 
growth in Asia. The trend among companies to pay 
dividends is sustainable, he argues. New tax laws 
in South Korea, for instance, are aimed at getting 
companies to pay more dividends. 
Meanwhile on a lighter note, Rahita Elias looks 
into the options for those looking for bespoke 
Christmas presents for their loved ones. It’s not 
too early to begin speaking to your choice of 
a luxury concierge service, particularly if you 
seek something unique. Elsewhere, Tara Loader 
Wilkinson, Wealth-X editor in chief, has her pulse 
on the market for superyachts, where demand is 
picking up. Which superyacht hotspot is likely to 
vie with Monte Carlo and St Tropez? 
We hope your wealth journey remains 
rewarding. 
By Genevieve Cua 
NOVEMBER 2014 Wealth 
PHOTO: ISTOCK
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Shaping the wealth 
spotlight 
NG KOK SONG 
management landscape 
Ng Kok Song, adviser and chair of global investments at GIC, is convinced of 
Singapore’s potential to grow further as a hub for private wealth 
By Genevieve Cua 
W 
EALTH manage-ment 
is an integral 
part of Singapore’s 
financial land-scape 
today. But 10 
to 12 years ago its 
success was not a sure thing. 
A dearth of experienced bankers was a 
vexing issue. And of course there was keen 
competition from Hong Kong. 
Today, regional and global competition 
remains a stiff challenge, as is the need for 
talent. Yet Ng Kok Song is optimistic. The 
former chief investment officer of the Gov-ernment 
of Singapore Investment Corpo-ration 
(GIC) is convinced of Singapore’s 
potential to grow further as a wealth man-agement 
hub. He is a key advocate for the 
education and training of wealth manage-ment 
practitioners. 
He is currently adviser and chair of 
global investments at GIC. He is also 
founder chairman of the Wealth Manage-ment 
Institute (WMI), which celebrates its 
10th year this year. 
“Singapore’s growth as a financial centre 
was not thwarted by competition. Having 
Hong Kong as a competitor was very good. 
It kept us on our toes. Hong Kong made us 
better and the reverse is true. 
“As long as there is economic growth, 
there will be wealth creation. That’s in addi-tion 
to the existing wealth which has to be 
managed properly. If Asia is going to be a 
higher growth region compared to the rest 
10 | wealth 
PHOTO: ARTHUR LEE
of the world, then of course a dispropor-tionate 
amount of new wealth will be cre-ated 
in Asia.” 
Certainly the asset growth to date is 
heartening. In 2004, the asset management 
industry – of which wealth management is 
a subset – recorded assets under manage-ment 
(AUM) of over S$570 million. In 2013, 
the sector’s AUM exceeded S$1.8 trillion, 
a compounded growth rate of over 10 per 
cent. 
Growth, however, was not a straight line. 
The 2008 financial crisis was a watershed 
in ways that few anticipated. In 2008, the 
industry AUM dipped by 21 per cent to 
S$864 million. That recovered nicely in 2009 
to S$1.2 trillion. 
The crisis, he says, unleashed two 
“short-term dampeners” that have hit 
wealth managers’ profitability. “The first 
is that we now have a period of repressed 
interest rates and monetary conditions, 
and extremely low volatility – historically 
low volatility in financial assets. 
“There is also a certain uneasiness 
on the part of wealthy people to take risk 
because they feel that current conditions, 
which are favourable for risk assets, are 
temporary. So you have an extremely high 
level of caution which has resulted in many 
investors and owners of wealth unwilling 
to take risk. That has tempered the profit-ability 
of wealth management businesses. 
If customers keep most of their money in 
cash, you don’t make good profit margins.” 
The last few years have tested banks’ 
resilience and commitment. A number of 
smaller private banks have been acquired. 
Most recently, DBS completed its acquisi-tion 
of Societe Generale’s private banking 
business in Asia. 
The second consequence was engen-dered 
not just by unethical bank practices, 
notoriously in the sub-prime securities 
market, but also by the pressure to crack 
down on tax cheats. “There was a flood of 
new regulations not only to guard against 
money laundering and terrorist financ-ing, 
but also to move against tax evasion. 
So there is a whole slew of new regulations 
which increases considerably the cost of 
compliance. In fact, you can’t find enough 
people to fill compliance jobs. 
“In the short term the two forces will 
be with us for a while. But the key point is 
that they are not permanent long-term 
inhibitors of growth. I think beyond a three 
to five-year horizon, the world will resume 
its longer-term growth trend. The Asian 
growth dynamo will come into play again, 
so it’s important not to get too pessimistic 
because of short-term negative factors.” 
Bank practices 
Singapore itself had its share of mis-selling, 
notably the Minibond scandal where com-plex 
structured notes linked to the failed 
Lehman Brothers were sold to unsophisti-cated 
investors. As many as 10 banks were 
censured in that debacle in 2009. Since 
then, has Singapore shored up the loss of 
confidence in bank practices? 
Says Mr Ng: “The crisis was in some 
respect a moral crisis. Therefore, we would 
not have made enough progress unless 
something is done about the morality of 
bank practices.” 
In the US, he says, there has been regu-lation 
such as the Volcker rule and Dodd- 
Frank Act, as well as punitive fines for the 
mis-selling of mortgage securities. 
“Banks have been fined, but few bank-ers 
have gone to jail. In the area of regula-tion, 
a lot has been done to make explicit 
what is illegal and unacceptable to society, 
but regulation is always a step behind bad 
practice. 
“If we are to restore trust in banks 
among investors, it is not sufficient to say – 
here are the laws that banks have to comply 
with. How do you bring about change in 
mindset and values where people operate 
not just by the letter of the law, but by the 
spirit of the law? Here we enter the moral 
dimension.” 
To a degree, he says poor practices 
could be partly attributed to ignorance. “If 
you think back to the pre-Lehman collapse, 
some of the structured products sold over 
the counter were very complicated. Some 
of the people doing the selling probably 
didn’t understand the risks well enough. 
I think the creators of the products – the 
mathematicians – some were aware of the 
risks lurking and they said it was based on 
probabilities. But no one could envision a 
situation where Lehman – one of the names 
in the products – would go bankrupt and 
the product’s value would drop to nothing.” 
On the part of investors, there was also 
the willingness to believe in the proverbial 
free lunch – that one can earn a higher 
return at little or no risk. “Over time, educa-tion 
and training can mitigate some of that. 
But I think it will take a long time for the 
banking industry as a whole to redeem its 
trustworthiness.” 
Training seems an obvious area for 
banks to focus a good part of their resources 
on. But a decade ago, the field of education 
needed a distinct push. “We didn’t have a 
big and deep pool of talent to service what 
I thought would be a very vibrant indus-try. 
That immediately caused me to think 
– why isn’t the marketplace finding a solu-tion 
for that? 
“Normally you’d expect that if the 
demand is there, supply will come espe-cially 
when it is something profitable.” 
Banks’ emphasis then was on training 
for retail and commercial banking, and not 
on private banking or asset management. 
“I felt that not enough was done to train 
raw talent fresh out of university. The pres-sure 
of business and for short-term prof-itability 
tended to push banks to poach 
and hire from competitors. But the pool 
wouldn’t get bigger that way; there would 
only be a faster circulation of people.” 
While banks still bemoan the dearth of 
experienced talent, WMI, Mr Ng’s brain-child, 
has made strides. It has to date trained 
over 7,000 in the fields of private banking, 
asset management and priority banking. 
About 480 have graduated with a Master 
of Science degree in wealth management. 
WMI is backed by GIC and Temasek Hold-ings, 
which put up seed funding for its 
establishment. Today it is self funding. 
“My hope is that the 480 (Master’s 
degree holders) will be future leaders of 
the industry,” says Mr Ng. Of the gradu-ands, 
80 per cent hail from as many as 20 
countries, and the majority have stayed on 
to work in Singapore. 
But what the industry needs, if it is to 
thrive and maintain its momentum, is 
Singaporeans in top positions in financial 
institutions, he says. 
“One area I feel we need more emphasis 
on is how do we create more leaders for the 
industry, who are indigenous to Singapore. 
That’s vital for Singapore if we are to expand 
the wealth management business. That’s 
because there is greater success in anchor-ing 
a global business in Singapore if a suf-ficient 
number of top management in the 
organisation are Singaporeans who want 
to live in Singapore... I feel the next stage 
of development as far as expertise is con-cerned 
is grooming talent for leadership. 
“We have to look into the underlying 
reasons why multinational companies have 
no difficulty in Singapore finding mid-level 
talent, but they have difficulty finding Sin-gaporeans 
to take on very senior regional or 
global business responsibilities. Partly this 
is because Singapore is a very comfortable 
place to live.” n W 
wealth | 11 
‘There is greater success in anchoring a global business in Singapore if a 
sufficient number of top management in the organisation are Singaporeans 
who want to live in Singapore... I feel the next stage of development as far as 
expertise is concerned is grooming talent for leadership.’ 
spotlight 
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spotlight 
NG KOK SONG 
EMERGING markets have endured a sell-down 
and fund outflows over the past two 
to three years. 
But Ng Kok Song, adviser and chair 
of global investments at the Government 
of Singapore Investment Corporation, is 
“quite optimistic” that the emerging mar-kets 
will regain their footing in terms of 
growth. Those economies seen to be most 
fragile may well eventually outperform in 
the medium term. 
“We need to look beyond the next two 
to three years. If China resumes its growth 
path with some success in reform, if India 
makes some progress under (Prime Minis-ter 
Narendra) Modi and if Jokowi (Indone-sian 
President Joko Widodo) in Indonesia 
is able to do something, I can see that the 
emerging economies in Asia will resume 
their growth path. Valuations in these mar-kets 
have come down considerably already, 
and in many cases are selling at lower valu-ations 
than the developed markets. 
“There is good potential for the outper-formance 
in emerging markets to reassert 
itself. But it will not be immediate. The big-gest, 
best performers will be those fragile 
emerging economies that can undertake 
successful reforms. I’m quite optimistic, 
really.” 
China unveiled an ambitious plan for 
structural reforms last year, as its economic 
growth slowed to single digit after years of 
expansion at a double digit clip. 
Mr Ng is confident China will be able 
to avert a financial crisis. “The question is 
how long it will take for them to undertake 
reforms so the economy can grow at a 7 to 
8 per cent rate on a sustainable basis. While 
China is undergoing this reform process, 
it affects negatively some of the emerging 
economies which are quite dependent on 
it.” 
Yet another factor causing a re-think 
of emerging markets as an investment 
destination is the prospect of a normalisa-tion 
of interest rates. Mr Ng says emerging 
markets have performed “extremely well” 
over the past decade. “There is a tendency 
to extrapolate that into the future, but con-ditions 
have changed. Once interest rates 
normalise and begin to rise, the inflows 
of money which had propelled the rise of 
some emerging stock markets and local 
currency bond markets may reverse. 
“Those economies that run current 
account deficits such as Indonesia and 
India – their macro economic stability 
requires capital inflows. If instead there 
are outflows, they will have problems. 
They have to do what they can in terms of 
reforms to make themselves attractive.” 
He says the world remains in a “delev-eraging 
environment” which is risky for 
the global economy. “Too much debt was 
created, leading to the financial crisis, 
and clearly that was not sustainable. Debt 
deleveraging has been going on in the US, 
Europe, Japan and now it’s happening in 
China... Unless the deleveraging process is 
managed properly we can very easily lapse 
into recession.” 
Central banks have tried to cushion the 
contraction in spending and investments 
by cutting interest rates. 
“What they try to do is to bring rates 
down to a very low level so that people 
who have borrowed or want to borrow can 
benefit. That sort of helps to achieve a soft 
landing. As long as the nominal growth of 
the economy is higher than the rate you 
pay on existing debt, then debt is being 
reduced because you earn more than 
what you pay in interest.” In this way, he 
says, central banks seek to create a wealth 
effect. 
“The problem is that wealth tends to 
be owned by the top 10 per cent, and their 
propensity to consume is lower. So it takes 
a considerable amount of monetary stimu-lus 
to generate the wealth effect to offset the 
deflationary impact of deleveraging. But 
I think we’re seeing light at the end of the 
tunnel.” 
The US, for one, is leading the way as 
its economy is set to expand at a real rate of 
2.5 to 3 per cent. Japan, he says, has a “rea-sonable” 
chance of coming out of deflation. 
Europe, however, remains a challenge. n W 
Emerging markets: 
Back on the 
growth path 
CPF: Knowing the problem is the start of finding a solution 
Ng Kok Song, GIC adviser and chair 
of global investments, speaks on the 
CPF, which has been the subject of 
some debate in recent months. 
An advisory panel has been set up 
to look into some key areas: how the 
Minimum Sum should be adjusted 
after next year; the enabling of lump 
sum withdrawals; and providing flex-ibility 
for those who want higher 
returns through private investment 
plans and annuities. 
FUNDAMENTALLY the CPF is more 
a savings plan, not really an invest-ment 
plan. It pays you a fixed interest 
which is no doubt generous in today’s 
12 | wealth 
environment. But it’s a savings plan and 
relatively simple. The government didn’t 
want to impose investment risk on the 
broad spectrum of members. 
The main investment feature was 
property and remains so. Can you imag-ine 
if property prices had not gone up, 
how desperate the situation would be? 
The CPF needs to be looked at. It 
may well be that we go down the road 
of a private industry like in Chile or Swe-den. 
Basically, you want to find a solu-tion 
along the lines of a collective DC 
(defined contribution) system. If you 
can pool the money together, it gives 
you economies of scale and helps to 
bring down the cost of investment. 
With interest rates so low and 
returns so low, a good part of returns 
will be eroded by costs. So the challenge 
is to find a model which creates enough 
scale to lower costs, pool the risk and 
offer life cycle solutions 
for people of different 
demographic profiles. 
It’s quite clear that 
given that future rates 
of return on invest-ment 
products will be 
lower than in the past, 
if you look for the same 
amount of retirement 
benefits in the future, 
you will need to save 
more. This is basic arith-metic 
and not rocket science. But it 
needs to be explained to people because 
the tendency is to look to the past and 
believe that it’s representative of the 
future. 
Interest rates are so low that the real 
rate of interest is negative. If you put 
your money in cash, it’s 
as good as saying you’re 
not able to protect your 
savings against inflation. 
I’m not saying this will 
be a permanent state of 
affairs but it does indi-cate 
that we need to look 
into retirement security 
more carefully. People 
should not be misled 
into thinking they have 
enough when they don’t. 
The current debate in Singapore about 
retirement security is welcome because 
it heightens people’s consciousness. 
Understanding the problem is the 
beginning of finding a solution. n W 
PHOTO: BLOOMBERG WINDOW OF OPPORTUNITY 
Another factor causing a re-think of emerging 
markets as an investment destination is the 
prospect of a normalisation of interest rates 
spotlight 
Brought to you by 
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‘ ’
talent management | 
Tackling the dearth of talent 
Financial institutions are making a concerted effort in training relationship managers 
INDUSTRY players often 
bemoan the dearth of experi-enced 
14 | wealth 
relationship managers in 
Singapore’s thriving wealth man-agement 
industry. 
But that lack has spawned a 
silver lining as banks are increasingly chary 
of relying on just poaching staff: Training 
has become a concerted effort among 
institutions, with some awarding their staff 
diplomas and even post-graduate degrees 
that are portable. 
This means the qualifications are likely 
to be recognised by other institutions – a 
sign that the industry has progressed far 
beyond a decade ago, when training was 
seen to be synonymous with just product 
training. The programmes are generally 
accredited by the Institute of Banking and 
Finance, which serves as an industry-endorsed 
mark of quality. 
Says Cynthia Teong, Wealth Manage-ment 
Institute (WMI) chief executive: 
“Private banking is not short of people, 
but it’s short of experienced people with 
assets under management. Because of 
banks’ KPI (key performance indicators), 
they zoom in on the same people covering 
Asia. But over time we will be able to nur-ture 
more experienced people, which is 
key. The number must increase. You have 
to contain costs and salaries to make this 
business sustainable.” 
UBS was an early bird in making a 
commitment to training. In 2007, it set up 
the UBS Business University Asia Pacific 
Campus at the historic Command House. 
This year, it ran over 1,600 training pro-grammes 
attended by nearly 32,000 par-ticipants. 
Earlier this year, Credit Suisse launched 
its Wealth Institute as its training hub in 
Asia. It will run more than 250 programmes 
this year to benefit over 3,500 staff. DBS 
has also set up its Wealth Academy, as the 
growing number of “middle rich” – those 
with between US$1.5 million and US$5 
million in assets – drives demand for 
wealth services. 
By Genevieve Cua 
WMI, which celebrates its 10th year 
this year, is seeking to nurture a sustain-able 
pipeline of talent. Ms Teong says: “One 
of the things the industry has expressed is 
that we need to create a ready pipeline of 
wealth managers. We have to start training 
at a much earlier stage. Private bankers 
are at the top of the wealth management 
continuum. But banks don’t really take 
in young people; they want bankers with 
experience, knowledge and customers. 
“Relying on just the ready pool of expe-rienced 
people is not sustainable as it drives 
up costs. What we have done, together with 
a think tank of industry leaders, is to create 
a learning continuum.” 
Earlier this year, WMI launched its 
Advanced Wealth Management Pro-gramme- 
Affluent. The programme starts 
with training for priority bankers, who can 
then speed up learning through a bridging 
module towards a private banking qualifi-cation. 
This saves time and costs. 
WMI started in 2004 with a Masters of 
Science in Wealth Management (MWM) 
programme. Last year the programme was 
ranked by Financial Times as the second 
best globally. The degree is offered under 
the auspices of the Singapore Manage-ment 
University (SMU). The survey found 
that SMU MWM alumni earned on average 
US$85,800 three years after graduation, 
making them the second highest paid in 
the marketplace among five institutions. 
To date WMI has trained around 7,000 
people. About 480 were masters degree 
holders. 
UBS’s Campus runs an internal certifi-cation 
programme towards a wealth man-agement 
diploma, which is compulsory 
for all UBS client advisers. The diploma is 
accredited by the State Secretariat for Eco-nomic 
Affairs of the Swiss government. 
It has also launched a Master’s pro-gramme, 
developed 
with Rochester-Bern 
Executive Programs. Graduates obtain a 
dual degree – a Masters in Science in Wealth 
Management from Simon Business School 
at the University of Rochester, and a Master 
of Advanced Studies in Finance from the 
University of Bern. Last year, 22 senior staff 
from Hong Kong and Singapore joined the 
first Asia-Pacific intake for the two-year 
part-time programme. 
At Credit Suisse, a key part of the 
training is a programme to “grow your own” 
– that is, to attract the right talent early, train 
and retain them. There are three such pro-grammes, 
for which 70 trainees have been 
picked from more than 5,500 applications 
in the last three years from Singapore and 
Hong Kong. 
DBS says it has close to 600 relation-ship 
managers (RMs) in Singapore; about a 
third of them are private bankers. The bank 
seeks to provide “career progression” for 
its RMs from consumer banking to wealth 
management. Lawrence Smith, DBS group 
head of learning and talent development 
says: “The time taken to move up the seg-ments 
depends on several factors, but it 
generally takes one to three years to pro-gress 
from mass market to mass affluent 
segments, and up to five years to progress 
to the high net worth segment.” 
Bank of Singapore (BOS) has its own 
Wealth Management Programme in place 
since 2012. It currently has close to 300 
RMs. Topics in the programme range 
from risk management and compliance 
to client-book development. Upon com-pletion 
of the course, bankers undergo an 
objective assessment by a panel of asses-sors 
from BOS’s learning and development 
unit and an independent third party pro-fessional. 
Adrian Chow, BOS head of learning 
and development, says: “Having our own 
bespoke, proprietary wealth management 
programme allows for training to be 
contextualised to BOS requirements and 
yet ensure alignment with the industry’s 
benchmarks on values and code of 
conduct.” n W 
I 
‘Relying on just 
the ready pool of 
experienced people 
is not sustainable as 
it drives up costs. 
What we have done, 
together with a think 
tank of industry 
leaders, is to create a 
learning continuum.’ 
Cynthia Teong, Chief Executive, 
Wealth Management Institute 
ILLUSTRATION: ISTOCK 
PHOTO: ARTHUR LEE
Stability. Reputation. Relevance. 
Some things should never change. 
ASiAMONEY 
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in Asia 2014 
ABN AMRO Private Banking is honoured to be voted by our clients as the 
#1 Most Reputable and Financially Stable Private Bank in Asia. 
– Asiamoney Polls 2014 
At ABN AMRO Private Banking, we believe that stability, reputation and relevance are 
timeless qualities for a sustainable client partnership that enables us to serve you well 
into the future. 
Our constant quest is to provide you, our client and your next generations with meaningful 
and personal advice, whilst remaining independent, focused and committed, earning 
us the reputation as one of the most trusted private banks in Asia. 
To arrange a personal meeting, please contact us at donnalee@sg.abnamro.com
philanthropy | 
16 | wealth 
Let the spirit of giving thrive 
MALL acts of kindness among her 
family made an indelible impres-sion 
on social activist Melissa Kwee. 
“It wasn’t the big endowments 
or gifts that I remember, though 
those were perhaps the more publi-cised. 
Rather it was the small acts of kindness my 
grandparents would show towards their friends 
and neighbours.” 
Her grandfather would regularly invite 
friends and neighbours for dinner “just because 
he was interested in their families and their well 
being”. He would help them with jobs, school 
fees or even investments for their businesses. 
Her maternal grandfather, George Aratani, 
was philanthropist and founder of Kenwood 
Electronics and Mikasa Chinaware. He was one 
of thousands of Japanese-Americans who were 
incarcerated during World War II. He survived, 
founded his businesses, and set up the Aratani 
Foundation in 1994 in Los Angeles to support 
non-profit organisations that serve the Asian 
American community. 
Those early seeds have taken root and Ms 
Kwee, eldest daughter of property tycoon and 
Pontiac Land chairman Kwee Liong Teck, has 
made a name for herself in social services. 
Recently, she took on the role of chief execu-tive 
of the National Volunteer and Philanthropy 
Centre (NVPC), the national body which seeks to 
nurture the spirit of giving in Singapore through 
volunteerism and philanthropy across 
all sectors. 
It is a role for which her expe-riences 
appear to have honed 
her. In 1996, for instance, she 
founded Project Access, a 
leadership education pro-gramme 
to inspire and 
spur young women to 
become role models. 
Between 2006 and 2009, 
she was chairman of 
the youth leadership 
organisation Hal-ogen 
Foundation, 
an educational 
charity focused 
on building 
young leaders 
and entrepre-neurs. 
She was 
also pre-v 
i o u s l y 
president 
of UN 
Women 
Si n g a - 
National Volunteer and Philanthropy Centre chief Melissa Kwee sees 
giving as an expression of her values and identity 
pore. She has won various awards for leadership 
and service, such as the Singapore Youth Award 
in 2007 and the Asean Youth Award in 2008. 
Says Ms Kwee: “I see giving as a way to express 
my values and identity. I want to be known not as 
a person who took things all her life, but as one 
who gave back and paid my blessings forward. “I 
want to be a multiplier of all that God has allowed 
me to have.” 
She takes instruction, she says, from her 
95-year-old grandmother who on her 90th 
birthday shared her insight into a long and happy 
life. She recalls that her grandmother said: “I just 
want to be a grateful person.” 
“(Grandmother’s) life lesson taught me to 
remember and give thanks for small things... Our 
#GivingTuesdaySG campaign this year is entitled 
‘Small Things. Great Love’ after Mother Theresa’s 
famous quote that ‘I can do no great things, only 
small things with great love.’. To me that’s what I 
constantly try to remind myself. 
“Everyone has something to contribute. It 
may not be grand. It may not be noticed by many, 
but if I can do even something small to benefit 
one person around me, then why resist this?” 
#GivingTuesdaySG is spearheaded by the 
NVPC in Singapore. #GivingTuesday is a global 
campaign founded by the United Nations Foun-dation 
and 92nd Street Y in New York to promote 
giving. “A friend recently reminded me that 
resistance (to giving) is an indication of a lack 
of relationship. In volunteering and giving, per-haps 
the greater application is that we need to 
build stronger and deeper relationships with one 
another – between donors and recipients, vol-unteers 
and non-profit organisations, and even 
amongst volunteers, donors and non-profits. 
“In the end I believe we will have a culture of 
contribution when strong relationships of pur-pose 
are built.” 
Generosity 
NVPC surveys show that the spirit of giving is 
thriving in Singapore, and lower income earners 
give relatively more than higher wage earners. 
The Individual Giving Survey in 2012 found that 
one in three people volunteered, and nine out of 
10 people made donations. 
Those who earned below S$1,000 gave the 
highest proportion of their income at 1.8 per 
cent. Those who earned S$5,000 to S$5,999 
donated the smallest proportion at 0.5 per cent. 
“We think higher income earners with 
greater monetary means could be encouraged to 
follow the lead of the lowest income earners, and 
give more,” she says. 
In the corporate sector, NVPC’s study of cor-porate 
giving illustrates the potential to do more. 
The Corporate Giving Survey of members of the 
By Genevieve Cua 
Singapore Business Federation in 2012 found 
that 52 per cent of respondents wanted informa-tion 
on non-profits such as their volunteer and 
donation needs. Forty-six per cent wanted more 
talks to encourage employee volunteerism, and 
35 per cent wanted best practices manuals on 
corporate giving. Three in five respondents did 
not have formalised giving practices. 
All these suggest that employers and senior 
executives in companies should start or con-tinue 
to improve their employee volunteer pro-grammes. 
And then of course there is the segment of 
ultra-wealthy individuals. Forbes Singapore’s 50 
Richest List found that the aggregate wealth of 
the tycoons on the list was S$96.9 billion. 
“There is a great opportunity for philan-thropic 
foundations and grant- making institu-tions 
to engage our locally based millionaires 
and billionaires to help raise awareness of social 
causes and issues...” she says. 
The Community Foundation of Singapore 
(CFS) has found that many donors want to see 
the impact they bring to communities. CFS is an 
independent, non-profit, philanthropic organi-sation 
that builds a collection of funds from 
donors to serve communities’ current and future 
needs. 
“Giving, when purposeful and planned for, 
can create bigger social impact and become sus-tainable,” 
says Ms Kwee. 
Ultimately the goal is surely to persuade 
more individuals to give not just money but also 
their time and skills. Studies have shown links 
between giving and a greater sense of well being. 
The Subjective Well-being Survey found that 66 
per cent of givers in Singapore have high levels of 
subjective well being – defined as those who are 
satisfied and happy with their lives – compared 
to 45 per cent of non-givers. The survey was part 
of NVPC’s 2012 Individual Giving Survey. 
Ms Kwee says giving is also a good way to 
bond families. “We want to encourage families 
to volunteer together and share their interests 
and values as a way to build stronger bonds and 
understanding within families. Giving helps us 
to be less self-centred and more compassionate 
towards others. It is a value that many families 
share and want to expose their children to at a 
young age, so it becomes second nature and part 
of who we are.” 
For Ms Kwee, giving is a family value. “It is 
something we do because we are members of a 
community. 
“My personal view is that we need to restore 
our sense of community and ownership of our 
common future... My goal is to move giving from 
a ‘have to’ experience, to a ‘want to’ experience, 
and then make it an aspiration.” n W 
‘Giving helps us to be less self-centred and more 
compassionate towards others. It is a value that many families 
share and want to expose their children to at a young age, so 
it becomes second nature and part of who we are.’ 
S 
PHOTO: ARTHUR LEE
SWITZERLAND LUXEMBOURG MALTA ITALY MONACO FRANCE PANAMA URUGUAY BAHAMAS BAHRAIN HONG KONG SINGAPORE 
Swiss bankers since 1873 
MAKE A BANK 
Knowledge and experience drive our choices. The Asian 
financial crisis of 1997-98, the Nasdaq crash, and the 
global financial crisis have changed the way we look at the 
world. In particular, the GFC dented the banking sector’s 
credibility, especially that of the larger banks and prompted 
many of Asia’s high net worth individuals (HNWIs) to re-evaluate 
the kind of banking relationships they want. 
With the “too big to fail” notion disavowed, many investors 
have developed a stronger appreciation of risk and an 
understanding of what smaller private banks – at least those 
with proven capital strength – can offer them compared to 
the larger “banks-within-banks” with capital spread across 
a variety of risks. 
“Boutique banking” commonly describes smaller banks 
but for me this only reflects size – which is subjective 
– rather than the focus on the kind of relationships 
inherent to traditional private banking. Increasingly, 
clients are recognising the importance of tailored advice 
over a transactional broker relationship. The result is a 
much more competitive environment among all private 
banks regardless of size. And smaller banks punching 
above their weight. 
The natural tendency to value deep personal relationships 
within Asian cultures has been an emotional influence 
on this transition in thinking; but equally importantly, the 
region is now populated by experienced Asian relationship 
managers who have grown with the sector. Interestingly, 
I’ve found that the kind of relationship managers who 
thrive in a boutique private bank are generally very 
different to their counterparts comfortable within the 
environment of a larger bank. 
Smaller banks need thoughtful and dynamic personalities 
– hunters almost – because success is built on establishing 
strong networks. If you have market knowledge but limited 
networking skills you can be successful in a larger bank 
where there is an organic inflow of business and much 
of it managed in a methodical, though highly competent 
manner. The individual delivers the competence but the 
brand can very often be relied upon to communicate 
the credibility and integrity. In a smaller bank, it is each 
relationship which establishes that credibility, integrity 
and confidence; in both the private banker and the 
bank itself. 
Trust is critical to a sustainable private banking 
relationship. For smaller banks, it’s the lifeblood because 
they don’t have the brand visibility that will get many new 
clients simply knocking on the door. They primarily rely 
on referrals and without the depth of relationship and 
absolute trust of their existing clients they won’t get very 
many new ones. 
All private banks – large or small, part of a broader 
financial institution or independent – profess to offer 
tailored advisory services. What truly differentiates them 
is the AUM point, more crudely called “share of wallet”, at 
which they are willing and able to do so. Bigger financial 
institutions face greater pressure on all sectors of their 
business – which can mean more focus on tactics that 
will impact quarterly earnings than on a strategic, long-term 
approach. The knock-on effect ultimately can reach 
their private banking clients, especially if there is an 
opportunity to cross-sell a product from elsewhere within 
the organisation. 
Large banking institutions certainly do offer truly 
bespoke relationships but only at a certain ultra-high 
net worth (UHNW) level is this kind of relationship 
viable. Smaller banks, while still having UHNWs on their 
client roster can afford to aim lower, initially at least. The 
emphasis is more on people than product or process 
and the smaller bank is prepared to wait until the client 
is comfortable paring back multiple relationships to entrust 
just one or two banks with their assets. 
The future win-win for clients and their banks must be 
based on deeper relationships and greater trust: On Asia’s 
growing acceptance of the roots and traditions of private 
banking – where service not size matters in a dramatically 
changed world. 
About BSI 
BSI Asia is one of the oldest banks 
in Switzerland and specialises in 
private wealth management. 
It has a strong focus on Asia and a 
significant presence in Hong Kong 
and in Singapore, the largest BSI 
operation outside of Switzerland. 
In this viewpoint, Raj Sriram the 
Deputy Chief Executive Officer, BSI 
Bank Limited of BSI Asia, discusses 
what makes a bank boutique. 
www.bsibank.com 
WEALTH OF 
OPINION 
PEOPLENOT SIZE 
“BOUTIQUE”
HERE are many reasons 
why modern investors 
may consider develop-ing 
a new and different 
approach to long-term 
investing. 
The lessons from 2008 onwards, the 
complex context in which we operate, and 
the need to align family values with family 
investment all come together to create an 
opportunity to rethink our approach to in-vestment. 
As family wealth management differs 
from institutional investing along many 
dimensions, families are free to consider 
longer-term investments that would not 
benefit from exposure to quarterly perfor-mance 
targets or even public market scru-tiny 
of profit and loss statements. 
These investments include agricul-tural 
and forest land, wine, olive oil, private 
banking, property including high-end re-tail 
assets in a trophy location, and luxury 
goods. Beyond these traditional areas of 
investment focus, there are a number of 
other approaches to family wealth manage-ment 
that can be applied across sectors and 
across time, which can increase the likeli-hood 
of long-term success. 
These approaches, set out below, may 
be well worth considering, adapting and 
applying to a family’s wealth management. 
• Structured and managed for 
multiple purposes 
As substantial family wealth that may 
serve more than one purpose is normally 
intended to last for more than one genera-tion, 
its structuring and oversight should 
reflect clearly these different purposes and 
support the realisation of a family’s long-term 
financial objectives. 
Families may choose to allocate their 
assets into separate groupings or legal en-tities 
to ensure specific objectives are met. 
They can also engage in planning and 
structuring which often include trust and 
corporate structures, multi-jurisdictional 
approaches, tax management, and fam-ily 
law planning. Careful design can help 
ensure that family wealth is successfully 
Investing differently 
protected and preserved across many gen-erations. 
• Goals-based approach 
One lesson from the crisis is that a more 
practical and human approach to invest-ment 
may be more suitable for an investing 
family than a pure portfolio theory-based 
approach. This family-centric orientation 
is commonly called Goals Based Wealth 
Management (GBWM). It assumes that the 
true definition of risk is the potential inabil-ity 
of a family to achieve its goals, and looks 
beyond market volatility. This approach is 
driven by a family’s specific goals (usually 
multiple in nature), the mathematics of 
investment, risk and distribution, and the 
principles derived from historical lessons. 
• Managed by horizons, not headlines 
Precisely because the churn of events and 
flow of information seem to be speeding 
with each passing year, it is necessary to 
impose a more thoughtful order on a cha-otic 
and endlessly interconnected series of 
world and capital market events. 
There has always been more volatil-ity 
in the price of assets than the drivers of 
value creation themselves. Good investors 
consistently reject the belief that successful 
investment requires a focus on the day-to-day 
price-focused market system. They pay 
attention to long-term fundamentals rather 
than Wall Street and popular media’s short-term 
hype and gloss. 
Unlike institutional investors whose 
performance is scrutinised on a quarterly 
basis, families are able to be long term in 
their investment horizons. Yet, possibly 
due to emotions and the self interest of the 
family’s financial eco-system, families far 
too often fail to use this inherent long-term 
thinking and investing edge to their own 
advantage. 
• Fully global in seeking opportunity 
Historically, families tended to fo-cus 
their investments within their own 
home country and currency. This now 
needs to change as the best opportuni-ties 
for capital growth and income gen-eration 
can arise anywhere, while diversifi-cation 
principles and family priorities can 
lead to participation in an expanding world 
of asset classes and geographic areas. 
• Sustainable and principled investing 
Defining and implementing a principled 
approach to investing, in line with the fam-ily’s 
vision and values, is one of the most 
important elements of the new paradigm. 
Going beyond philanthropic contribu-tion 
and a negative screen on individual 
investment – for example, not investing in 
tobacco, alcohol, gaming or firearms – and 
undertaking a principled approach will 
have an impact on each stage of the family 
wealth management process. 
There is a whole new vocabulary crop-ping 
up in this area which includes such 
terms as impact investing, venture phi-lanthropy, 
social capitalism, philanthro-capitalism 
and other similar labels for an 
emerging fusion of “doing well” and “doing 
good”. In these models, financial return tar-gets 
are not lowered to accommodate so-cial 
returns, but investors simply integrate 
wide-angle social issues into their financial 
and operating planning in order to drive a 
balanced approach, aligned with both fam-ily 
values and financial aspirations. 
• Integrating family business into 
family wealth 
A family business is often the largest source 
of family wealth. 
The incorporation of a family business 
into the asset allocation model can have a 
fundamental impact on decisions relating 
to the family’s overall wealth strategy, in-cluding 
issues of capital and income con-tributions, 
cash and debt drawdowns, risk, 
cash flow, leverage, currency, sale timing, 
family role definition and other considera-tions 
common to all assets in the portfolio. 
• Defining and managing risk 
Risk management is one of the central 
goals of a family 
wealth strategy. 
Managing risk is 
difficult at the best 
of times, but there 
is now evidence 
that the nature of 
risk is evolving. It 
also seems that 
the probability 
of negative out-comes 
and the scale 
of potential impact will 
increase. Unfortunately, 
the set of risk manage-ment 
tools most com-monly 
used in the 
past have not done 
the job as expected – 
or as needed – in the 
recent financial 
crisis. 
Even 
the defi-nition 
of risk may need to be revisited to 
supplement the single variable of volatil-ity 
with a more nuanced and tailored view. 
Family investors are searching for a new 
way to think about risk and ways to protect 
themselves and their capital going forward. 
There are many different definitions of risk 
– volatility, permanent impairment of capi-tal, 
underperformance, absolute loss, loss 
of purchasing power, and failure to protect 
capital. 
• Fully aligned, effective and efficient 
eco-system 
The family financial “eco-system” is the 
combination of family, internal family 
resource, external suppliers, and the web 
of advisers and influencers who make up 
the interconnected system that shapes 
and defines a family’s wealth management 
strategy. 
One of the greatest disappointments 
with the external advisory component of 
an overall eco-system relied upon by many 
wealthy families was the extensive profi-teering 
by their private bankers, along with 
other advisers and asset managers, which 
became abundantly clear during the global 
financial crisis. Rising markets from 2003 
to 2008 in particular made it relatively easy 
to mask a disturbing level of financial “pro-ductisation”, 
leverage and high-fee models 
adopted by financial institutions and ad-visers. 
Much, if not all, of investors’ available 
alpha was eaten up by high aggregate fees, 
exacerbated by generous carry arrange-ments, 
high water marks, commitment and 
placement fees, commissions and profits 
embedded in structured notes and other in-house 
vehicles. And they were often opaque 
from the family’s perspective and undis-closed 
by advisers. These arrangements re-mained 
intact despite painfully poor results 
in the portfolios under management. 
• Pulling it all together 
There is, of course, no one right answer to 
investing and the broader aspects of family 
wealth management. Each family is unique, 
and each approach to family investing 
needs to reflect the unique history, goals, 
personalities and culture of the family for 
whom the investments are being made. 
Despite the need for a unique approach, 
many common principles and elements of 
an approach to investing may be extracted 
from the past experience – good and bad – 
of other families around the world and as-sessed 
to see if they might be useful in help-ing 
investors set out their own approach to 
investing today. nW 
Mark Haynes Daniell is the founder 
and chairman of the Raffles Family 
Wealth Trust. He also chairs the Cuscaden 
Group, his family’s own private office. 
He has authored eight books on family 
wealth management, strategy and legacy 
planning 
trust matters 
Mark Haynes Daniell 
Founder and Chairman 
Raffles Family Wealth Trust 
T 
18 | wealth 
Any approach to family investing should reflect the history, 
goals, personalities and culture of the family 
PHOTO: ISTOCK
Good policy to plan ahead 
Jumbo insurance is part of high-net-worth individuals’ wealth planning and a growing market 
OU may think that wealthy individuals 
who own millions of dollars of assets 
would hardly need insurance. 
But insurance for high-net-worth in-dividuals 
(HNWIs) is actually a growing 
market. The objectives that such insur-ance 
serve, however, differ somewhat from the objectives 
that individuals with less wealth may have. 
The size of the death benefit is also markedly larger. 
Policies sold through Willis Global Wealth Solutions, for 
instance, carry a death benefit of US$10 million on average. 
Willis GWS earlier this year acquired Charles Monat 
Associates (CMA), one of the largest insurance brokers in 
the high-net-worth space. CMA was founded by Charles 
By Genevieve Cua 
Monat, who began advising on high-net-worth policies 
more than 40 years ago. 
Odd Haavik, Willis GWS Asia chief executive, says 
the firm has historically seen annual growth of between 
20 and 25 per cent, except for the 2008-09 period of the 
financial crisis. “We were helped in some respects by the 
crash. In 2008 from the investor point of view, equities and 
fixed income together should have provided balance, but 
everything was down. 
“The overall net worth of clients declined, but the 
values of life insurance policies remained stable.” 
Lee Woon Shiu, Bank of Singapore (BOS) head of 
wealth planning (trust and insurance), says wealthy clients 
are increasingly taking up policies with higher face values 
or cover. BOS has helped clients secure policies with face 
value of as much as US$100 million. 
Chris Gill, deputy president of Life Insurance 
Association, says growth has been rapid in the HNW space 
over the past few years as banks and other advisers offer 
insurance options as part of wealth planning. “This growth 
has often outstripped the average market growth rate and 
we expect strong growth to continue as Singapore affirms 
its position as a wealth management hub.” 
There are broadly two types of policies that may be 
taken up by the HNW clientele. One is universal life, a 
form of permanent life insurance where rates of return 
are accrued through a crediting rate. Today, crediting rates 
range between 3 and 4.5 per cent. Major providers in this 
space include Transamerica and AIA. 
Another type of policy is unit-linked where high-value 
term assurance is bundled with investment funds of the 
client’s choice. This, however, subjects policyholders to 
market volatility which may affect the sum assured and 
cash values. 
In Asia, the preference is for universal life as such 
policies may have some forms of guarantee, such as a 
minimum crediting rate or a guarantee on the cost of 
insurance. Clients should note, however, that guarantees 
are not free. But more on that in a while. 
What objectives might large life policies fulfil? Less 
wealthy individuals typically use insurance to cover the risk 
of income loss upon death for their loved ones. This may 
not be the case for the wealthy. 
One typical objective, says Mr Haavik, is to cover the 
need for liquidity upon death of the wealth owner. “For our 
clients, insurance is a genuine liquidity planning tool. At 
the point that the estate is transferring, they need liquidity.” 
Proceeds may be used for family expenses or to pay down 
debt. 
Large policies also serve a number of purposes for those 
who run businesses. One is that they may serve as a proxy 
for cash. Banks may be more willing to extend financing 
for business owners if they see there are assets that can be 
liquidated to pay down the loan. 
They may also be used as part of buy-sell arrangements 
for companies in the event of a policyholder’s death. How 
this works is that a policy may be taken up by a business 
partner up to the expected value of his partner’s share in 
the business. When the partner dies, the proceeds go to the 
surviving family members as consideration for the shares 
of the business. This ensures business continuity. 
In terms of family wealth planning, jumbo policies 
may serve as a wealth equalisation tool, says BOS’s Mr 
Lee. A family’s core wealth may comprise its business, he 
says. Dividing the family business’ shares equally among 
insurance | 
20 | wealth 
Y 
‘For our clients, 
insurance is a genuine 
liquidity planning tool. 
At the point that the 
estate is transferring, 
they need liquidity.’ 
Odd Haavik, 
Chief Executive Officer (Asia), 
Willis Global Wealth Solutions 
PHOTO: ARTHUR LEE
| insurance 
Mr Lim has three children. Only his eldest son is interested in 
running the family business. His assets comprise US$9m in the 
family business; US$8m in other assets and US$4m in freehold 
property. 
Mr Lim purchases an AIA Platinum Legacy, a universal life 
policy, which provides an immediate estate of US$12m with a 
single premium of US$3m. This boosts the total value of his 
assets, and facilitates the equal distribution of US$10m to each 
of his three children from the insurance proceeds. 
First son 
Second son 
Daughter 
Second son 
* 
beneficiaries may not be the best solution as it may create 
friction if not all members are involved in the business; or if 
there are opposing visions for the company. 
“A far better manner of distribution would be to 
distribute the controlling stake to the family scion who has 
the primary responsibility for the business, while tapping a 
mega (universal life) strategy to create huge cash reserves 
that would ensure that members who are not receiving 
the business shares are equitably treated through the huge 
cash payout from the policy.” 
Wealth creation is another objective. Mr Lee says 
families who may have been badly hit by the financial 
crisis have relied on universal life solutions to recreate part 
of their wealth pie. 
The policies may also be used to create a philanthropic 
legacy for the charities of the wealth owner’s choice. 
Tax planning is yet another objective. Even though es-tate 
taxes have been abolished in many parts of Asia, in-cluding 
Singapore, there are jurisdictions with significant 
death taxes. These include the US and the UK where es-tate 
or inheritance taxes run as high as 40 per cent. Mr Lee 
says there is also the “whisper” of imminent estate duties 
in countries such as Thailand, which may impose a 10 per 
cent tax, and China. The latter is said to consider a 50 per 
cent estate tax. n W 
Making sense of 
universal life policy 
‘A far better manner of distribution 
would be to distribute the controlling 
stake to the family scion who has the 
primary responsibility for the business, 
while tapping a mega (universal life) 
strategy to create huge cash reserves 
that would ensure that members who 
are not receiving the business shares 
are equitably treated through the 
huge cash payout from the policy.’ 
Lee Woon Shiu, Head of Wealth Planning 
(Trust and Insurance), Bank of Singapore 
Estate equalisation: A case study 
Without AIA Platinum Legacy (Universal life policy): 
Unequal distribution 
First son 
 Family business US$9m 
Daughter 
 Freehold property US$4m 
 Other assets US$2m 
Second son 
 Other assets US$6m 
Total assets without 
AIA Platinum Legacy US$21m 
With AIA Platinum Legacy (Universal life policy): 
Equal distribution 
First son 
 Family business US$9m 
 Insurance proceeds US$1m 
Daughter 
 Freehold property US$4m 
 Insurance proceeds US$4m 
 Other assets US$2m 
Second son 
 Insurance proceeds US$7m 
 Other assets US$3m 
Total assets with 
AIA Platinum Legacy US$30m 
US$21m 
US$30m 
Daughter 
First son 
* 
Source: AIA 
* US$3m of other assets used for 
insurance premium 
DEMAND for universal life insurance policies appears to 
be on the rise, as more of Asia’s wealthy choose to bank 
and have their wealth managed in Singapore. 
Universal life policies are among the key instruments 
in a wealth manager’s toolkit, for risk management, 
wealth structuring and legacy planning purposes. 
These are traditional life policies where cash values are 
accrued through a crediting or interest rate. There may 
be some guarantees such as a minimum crediting rate, 
but guarantees typically carry a cost which may not be 
obvious to clients. 
Here are some things to note about universal life 
policies. 
• Premiums and flexibility: Sources indicate that the 
average death benefit subscribed for among private 
clients is US$10 million. Clients typically pay a single lump 
sum premium, which may be around US$2.5 million for 
a 45-year-old. One of the advantages of a universal life 
policy is said to be its flexibility. Policyholders are able to 
draw on its cash value as loans, for instance. 
• Crediting rates: The minimum crediting rate typically 
starts at about 2 per cent. The current crediting rate ranges 
between 3 and 4.5 per cent, says Odd Haavik, Willis Global 
Wealth Solutions chief executive officer (Asia). Willis GWS 
earlier acquired Charles Monat Associates, one of the 
larger insurance brokers in the high-net-worth space. 
The crediting rate is a key determinant of how much 
premiums are required to fund the policy. The higher 
the rate assumption, the lower the premiums required. 
But while the policy will specify a minimum crediting 
rate, the policy is quoted based on its current rate. A 
drop in the rate raises the chance that the client may 
have to top up the policy so that its death benefit is not 
compromised. This is particularly so as the policyholder 
ages and the cost of insurance rises. 
• Strict underwriting: With such large policies, clients 
typically are required to submit to a medical checkup 
whose costs may or may not be borne by the insurer. 
As the average age of the policyholder is around 45 to 
50, there is a risk that health issues may make a client 
uninsurable. 
But in addition to health, there is also financial 
underwriting. Life Insurance Association deputy head 
Chris Gill says some factors examined include insurable 
interest, affordability, moral hazard and source of funds 
in line with anti-money laundering rules. “The amount 
of information required on each category depends on 
the client as all policies are unique and there are also 
instances where some policies do not have underwriting 
criteria.” 
Mr Haavik says the possibility of moral hazard 
comes under scrutiny. “Every dollar of insurance has to 
be justified. There has to be a need... The issue in many 
cases is moral hazard. The underwriter will look at your 
income, liquid assets and liabilities and assess whether 
the (insurance) amount requested would make you 
worth more dead than alive. 
“There is also the question of affordability. Or, are 
you over-insuring and possibly giving someone an 
incentive to collect?” 
Particularly for large insurance cases of over US$50 
million, the broker or adviser has to make a strong case 
to underwriters. Clients prefer to place a large policy 
with a single insurer rather than multiple insurers. 
• Premium financing: Banks may offer to finance the 
premium payments for a universal life policy. On a US 
dollar plan, the interest charged may range between 2 
and 2.5 per cent. 
As with any form of leverage, there are risks to this. 
Bank of Singapore’s (BOS) head of wealth planning 
(trust and insurance) Lee Woon Shiu says: “The key risks 
in offering such services relate to any increase or spike in 
the financing interest rate, as well as fluctuations in the 
cash value of the insurance policy, which may have an 
impact on the collateral value.” 
He adds that BOS is able to help mitigate the risk with 
the help of a portfolio structuring team that can help 
clients to design a portfolio with a stable fixed income or 
high dividend yield. 
Coutts head of wealth planning, Wong Lee, says 
clients should be aware of a number of risks when 
tapping premium financing. The policy, she says, will 
be assigned to the bank as collateral. “If (clients) should 
default in loan repayments, the bank may enforce 
against the policies and that will affect their intended 
liquidity plan.” 
Clients are also exposed to credit risk of the insurance 
carriers, she says. “If the credit rating of the insurance 
carrier in question drops significantly, the bank may 
reduce the loanable value of the policy and that may 
result in a margin call. 
“In general, leveraging 
any type of investments 
will compound all the 
risks associated with such 
investments.” n W 
PHOTO: 
BANK OF 
SINGAPORE
22 | wealth 
Winners 
in the tech 
domain 
Technology IPOs have been in the limelight in 
recent years, but do they make sound investments? 
Our panellists share their insight on tech stocks 
and how to pick the stars 
Technology investments have always intrigued, 
particularly as many of the biggest stocks such 
as Apple and Google are now household names. 
How attractive are tech stocks as an investment 
and how should investors go about picking win-ners? 
Our panellists share their views. 
Genevieve Cua: Over the past two to three years, 
there have been a number of technology initial 
public offerings such as Facebook (2012), Twitter 
(2013) and more recently Alibaba. In terms of tech 
stocks, what are the metrics you look into that will 
tell you a stock may be a good buy? 
Stuart O’Gorman: We value IPOs using exactly the same 
methodology that we use to value any technology compa-ny. 
When valuing technology companies we focus on two 
main things. Firstly, we evaluate the value proposition of 
the technology offered by the firm to their customers both 
in absolute terms and relative to their competition. This al-lows 
us to scale the addressable market and the opportu-nity 
the firm has. 
Stuart O’Gorman is Director 
of Technology Investment at 
Henderson Global Investors. 
Stuart is lead manager of the 
Henderson Horizon Global 
Technology Fund, Henderson 
Global Technology OEIC 
and a segregated mandate. 
He has 17 years of industry 
experience. He enjoys 
playing cricket and 
spending time with 
his two young 
children. 
roundtable | 
PHOTO: ISTOCK
Charles Morris is Head 
of Absolute Return at 
HSBC Global Asset 
Management. Charles 
oversees the Wealth 
Opportunities Fund, a 
US$2 billion multi-asset 
fund he founded in 2002. 
Prior to joining HSBC in 
1998, Charlie was an officer in 
the Grenadier Guards, British 
Army. He is a competent 
sailor and plays squash 
at his leisure. 
Frederic Fayolle is Director 
and Technology Specialist at 
Deutsche Asset  Wealth 
Management. Frederic 
joined Deutsche Bank Group 
in July 2000 after 10 years 
with Philips Electronics in 
the US with responsibilities 
in RD management, internal 
consulting, strategic planning 
and market research. 
He enjoys outdoor 
exercise, art shows 
and museums. 
‘What differentiates 
Internet companies 
from more 
traditional businesses 
is the powerful 
contribution from 
the network effect.’ 
Charles Morris, 
Head of Absolute Return, 
HSBC Global Asset Management 
Carey Wong is Investment Analyst 
at OCBC Investment Research. Carey 
has over 15 years of experience in 
the financial industry. Carey is part 
of the award-winning research team 
with OCBC Investment Research, 
where he picked up five consecutive 
StarMine awards between 2009 and 
2013. He is also consistently ranked 
among the top three analysts on 
the BARR (Bloomberg Absolute 
Return Rank) list. Carey is 
a firm believer in the 
healthy paleo lifestyle. 
roundtable | 
wealth | 23 
Secondly, and just as importantly, we assess what bar-riers 
to entry the company has. This determines how prof-itable 
a company is likely to be. Technology is usually the 
most important, but there are other factors such as scale, 
distribution, brand and customer inertia. Probably the 
most important barrier to entry is the network effect – that 
is, if everyone uses Facebook it is hard to attract users to an-other 
social networking site. 
With respect to Alibaba, we were early to see the oppor-tunity, 
and established a position in Yahoo a long time ago 
as a listed proxy. Alibaba does have a dominant position in 
the e-commerce market in China and we believe they are 
likely to maintain that dominance. However, at current val-uations 
we believe this opportunity is fully factored into the 
share price. Therefore, we have exited our long-term posi-tion 
in Yahoo and sold our shares in Alibaba. 
Charles Morris: What differentiates Internet companies 
from more traditional businesses is the powerful contribu-tion 
from the network effect. When the first telephone was 
built, there was no one to call, but as more phones came off 
the line, the opportunity for people to communicate with 
one another grew exponentially; a phenomenon known as 
Metcalfe’s law. 
Social media enables strangers to interact in a way that 
wasn’t previously possible. Facebook, for example, has over 
a billion active users which means there are 500 quadril-lion 
possible connections between them. Twitter has 271 
million active users; the number of connections is a more 
modest 36 quadrillion. The stock market seems to under-stand 
this relationship as Facebook has a market capitali-sation 
of US$200 billion whereas Twitter’s is US$14 billion. 
The difference in connections is 32 times whereas the 
difference in capitalisation is 15 times and customers, four 
times. Facebook is on a forward PE of 40 whereas Twitter is 
on 140. They could both be overvalued. But looking at earn-ings 
and the network effect, Twitter is somewhat expensive 
relative to Facebook and not the other way around. 
Where there is no network effect, there is room for com-petition, 
but where there is, the winner takes all. We are wit-nessing 
the creation of a new group of monopolies, all capa-ble 
of earning super-normal profits for a prolonged period. 
Alibaba is slightly different, as it is more like Amazon 
than Facebook, but the network effect still applies. There 
are 250 million users that generate US$23 billion of free 
cash flow that has grown at a rate of 65 per cent per annum. 
The shares trade on a forward PE of 30. Should this growth 
continue, that is an undemanding price to pay. The risk, of 
course, is that it doesn’t. 
Frederic Fayolle: We use a combination of metrics which 
typically includes EV (enterprise value)/sales, P/E (for the 
current and the next two fiscal years), EV/Ebitda, (EV/ 
sales)/(revenue growth rate). We also use EV/Ebitda with 
Ebitda calculated assuming long-term target profitability is 
reached. We also like to study a DCF (discounted cash flow) 
model, performing sensitivity analysis on the key variables 
(sales growth, long-term margin, margin trajectory, etc). 
Carey Wong: As with any investment, an investor’s aim is 
to generate returns that are commensurate with the risk 
taken. 
In the case of tech stocks, the perceived risk is generally 
higher, sometimes because their technologies or products 
are new (or in some cases, unproven); or the companies 
have a short operating history (which 
poses execution risk). 
For some of these tech companies 
which are just starting to enter the 
market, they may not be profitable 
and may take some years to become 
profitable. Hence, investors are gener-ally 
unable to use conventional finan-cial 
metrics such as price to earnings 
(P/E) ratios to determine the value of 
these companies. 
But there are two key ratios that 
can be used to examine high-growth 
companies such as public Internet 
companies. 
The first is Enterprise Value/ 
Forward-Year Revenue, which allows 
us to compare non-profitable com-panies 
against their peers. Enterprise 
value (theoretically what a company is worth to an acquirer, 
generally calculated as market capitalisation plus debt less 
cash) can be calculated whereas forward-year revenues 
would need to be estimated. 
The second ratio is Price/Earnings-to-Growth, or PEG, 
again using forward-year earnings. This ratio gives an in-sight 
into the degree of over-pricing or under-pricing of a 
stock’s current valuation. A value less than one indicates 
that earnings per share (EPS) growth is likely to surpass the 
market’s current valuation, suggesting that the stock price is 
undervalued; and vice versa. 
But a valuation exercise is more than just plugging in 
numbers into formulae – investors would also need to have 
an understanding of the underlying business as well as the 
addressable market (that is, the potential customers that 
will buy a company’s products or services). Hence, due dili-gence 
is important. 
In the case of Alibaba, easily the largest online e-com-merce 
company in the world, it saw a strong debut on 
NYSE on Sept 19. Its share price jumped some 36 per cent 
to US$92.70 versus the initial IPO price of US$68 per share. 
Alibaba is now the fourth most valuable tech company in 
the world, even ahead of Facebook. Based on Bloomberg 
consensus, there are seven “buys” and one “hold” on Ali-baba, 
with a 12-month target price of US$100.71. 
Genevieve: What is your outlook on the TMT 
sector broadly (tech/media/telecom), on a near to 
medium-term basis. What are the prospects of an 
upward (or downward) re-rating? 
Stuart: Firstly, my remarks are with respect to the technol-ogy 
sector rather than TMT. While there will be some stock-specific 
winners, the telecom and media industries are 
overall losers in the technology revo-lution. 
Telecom companies are faced 
with ever growing data demands on 
their network, and there is constant 
price pressure driven by technology. 
Media companies are gradually seeing 
their advertising markets attacked by 
the Internet. 
Overall technology stocks have 
dramatically outperformed non-technology 
stocks over the last 20 
years. Why? In a world where most 
things seem to get worse and more 
expensive, technology is one of the 
few things that consistently get better 
and cheaper. Obviously this has meant 
that rational beings have diverted an 
increasing percentage of their expend-iture 
to the technology sector. 
We see no reason for this to change as technological in-novation 
continues apace. For this reason technology has 
tended to trade at a premium to the overall market. Current-ly 
the premium is low relative to history, so we believe that 
relative to other equity investments the technology sector 
still represents good value. In addition, technology compa-nies 
are among the most cash generative in the world and 
technology companies’ balance sheets are generally rich 
with cash, enabling strong dividend growth, buybacks, and 
mergers and acquisitions, further supporting technology 
valuations. 
Charles: Near term, there is room for caution. The US bull 
market is five years old and complacency is setting in. Valu-ations 
are high, but a long way short of the dotcom days. For 
a start, the TMT companies make huge profits, whereas 15 
years ago, they didn’t. While the sector could be overvalued, 
the memory of that era will prevent what we could fairly de-scribe 
as a bubble of historic proportions. If this is a bubble, 
it’s a small one. 
In fact, there are many doubters, perhaps too many. One 
reason TMT has done so well is that the sector hasn’t been 
THE BUSINESS TIMES’ WEALTH ROUNDTABLE 
Genevieve Cua, BT Wealth Editor, poses questions to four wealth experts for their views on technology stocks
roundtable | 
24 | wealth 
‘Media companies with popular, 
differentiated content should be 
well positioned in our 
view, as content remains king in a 
digital world.’ 
Frederic Fayolle, 
Director and Technology Specialist, 
Deutsche Asset  Wealth Management 
embraced by the masses. Fifteen years ago, most investors 
ended up in technology. Today, few people are banging the 
drum. 
What is happening is real, but prices are most probably 
ahead of themselves and there may be a better opportunity 
to buy when the market cools off. 
Frederic: We are constructive on TMT overall, although 
more positive on technology and media than on telecom. 
Technology stocks have strong balance sheets and cash 
flows, trade at low historical relative valuations versus the 
overall market, and their revenue growth is benefiting from 
a slow but sustained global economic recovery, driving 
steady (though not high by historical standards) IT spend-ing 
growth. We do not think technology sector margins are 
at risk, even though they are at a historical high, because 
there is no sign of a pick-up in wage inflation and tech com-panies 
can continue to offshore more of their costs, now 
including not only production but increasingly research 
and development. Wage inflation is key for tech margins as 
wages are the largest cost component for the sector. 
Media companies with popular, differentiated content 
should be well positioned in our view, as content remains 
king in a digital world. 
Telecom is for us less attractive than media or technol-ogy, 
as many telcos risk being turned into “data utilities”, 
depressing their revenue growth and constraining margins. 
In this context, we would look for opportunities from con-solidation. 
Carey: We think the TMT sector holds promise as technol-ogy 
has always been about innovation which could lead to 
the next big thing. With a game changing technology, pay-offs 
to innovative companies and their shareholders could 
be huge. 
However, business or product cycles in the TMT sector 
tend to be quite short-lived, especially for those companies 
that cater to the “increasingly more fickle” consumer mar-ket. 
Hence, the challenge is to try to spot the “next big thing” 
and after that, determine when to cash out on one’s invest-ment. 
However, note that even business cycles cannot escape 
the influence of the bigger economy, especially since a lot of 
these tech products fall under the consumer discretionary 
segment – that is, buying tends to slow during bad times. 
Based on the current economic outlook, China – the 
second largest economy in the world – appears to be splut-tering 
in terms of growth. But the rest of the world is not 
exactly in the best of health either. In June, the World Bank 
pared its 2014 forecast for world gross domestic product 
(GDP) from +3.2 per cent to +2.8 per cent, but largely kept 
its forecasts for 2015 at +3.4 per cent and 2016 at +3.5 per 
cent, as it expects economic growth to pick up later this 
year. Similarly, the IMF in July shaded down its 2014 global 
growth forecast by 0.3 percentage points to +3.4 per cent; 
but has left its projection for 2015 intact at +4 per cent. 
So at least in the near term, the overall outlook could re-main 
somewhat muted. As such, a big re-rating is unlikely 
to be on the cards. 
Genevieve: Which sub-sectors of TMT are you most 
positive or negative about, and why? 
Stuart: We have been overweight the Internet sector for the 
last 10 years as the Internet has, and will continue, to take 
market share as it disintermediates old economy competi-tors 
given its radically lower-cost business model. Demo-graphic 
factors are also positive for the sector as older “digi-tal 
refugees” are replaced by tech savvy “digital natives” who 
view technology as a necessity and spend a much greater 
percentage of their time online. 
Our fund (Henderson Global Technology Fund) is un-derweight 
in the software and IT services sectors. Intense 
competition and pricing pressures from cloud computing 
versus legacy software have made the sector unattractive. 
Within IT services, our largest underweight has been IBM 
where it has seen pressures in its hardware and commodity 
outsourcing segments. 
Charles: Software has been repackaged as software-as-a-service 
(SAAS). In the past, buying a new software package 
was a capital expenditure decision that had to be agreed 
to by the chief technology officer. Today, SAAS is likely to 
be managed in the cloud and so has a lower impact on a 
company’s systems. The decision to buy is more likely to be 
made by sales, marketing or a design team. Decentralised 
systems are gaining traction. 
Hardware is more negative. It is capital intensive, com-petitive, 
soon-to-be-obsolete and has lower profit margins. 
The growth in the cloud means there is less need for com-panies 
to upgrade their equipment. According to Kleiner 
Perkins Caufield  Byers (KPCB), in 1992 it cost US$569 to 
store a gigabyte of data whereas today, it costs two US cents. 
That’s great for mankind, but less so for an investor. 
Frederic: We are positive on Internet due to superior rev-enue 
growth which should continue as the Internet further 
increases its penetration of retail and advertising spending 
and as it enables some efficient and differentiated business 
models which should be very profitable. Many Internet 
companies however – including the largest ones – are in “re-investment” 
mode, which limits their margin expansion 
and need to be watched. 
We are positive on software as an increasing portion of 
the value added by technology resides in software, and suc-cessful 
software companies have high operating leverage 
and profitability. 
Finally, we are cautious on hardware due to the com-moditisation 
impact of cloud-based technologies on tradi-tional 
enterprise hardware product lines (for example serv-ers 
and storage) and the decline in printing volumes due to 
digital imaging (affecting printers and printer supplies). 
Carey: For now, we believe that the social media theme will 
continue to remain relevant, as more and more people get 
connected. Recent studies show that people are also stay-ing 
online for longer. We feel that companies such as Face-book, 
Twitter and up-and-coming Chinese players such as 
Alibaba and Tencent Holdings that can leverage this growth 
should do well. 
We also believe that the demand for crowd-sourced 
content will grow and this may pave the way for innova-tive 
companies to tap this trend. We highlight that some of 
the tech giants have also noticed this trend and made some 
large acquisitions. Recently, Amazon paid US$970 million 
for Twitch, a website that hosts live-stream gaming-relat-ed 
videos, where its one million broadcasters have made 
Twitch the fourth most-trafficked site behind Netflix, Goog-le 
(including YouTube) and Apple. 
Market watchers say Twitch not only offers a big en-gaged 
audience of young people for Amazon to tap, but 
could also further Amazon’s ambition to move into the me-dia 
business. They note that Amazon already offers Netflix-like 
streaming of shows and movies with its Prime service. 
On the other hand, this may spell doom for the tradi-tional 
Pay TV operators who are already suffering from in-creased 
competition from OTT (Over-the-Top) operators 
such as Netflix, if they do not innovate and revamp them-selves 
to cater to changing consumer behaviour and needs. 
Cable operators such as StarHub have started to offer paid 
content on mobile devices, but the high cost of data con-sumption 
could limit demand. 
PHOTO: ISTOCK
The leading Swiss private banking group. Since 1890. 
www.juliusbaer.asia 
Julius Baer is present in over 40 locations worldwide. From Hong Kong, Shanghai, Singapore, Dubai, Moscow, Milan, Monaco, Frankfurt, London, Guernsey, Nassau 
and Montevideo to Geneva, Lugano, St. Moritz and Zurich (head offi ce).
Genevieve: What place 
does TMT equities have 
in an investor’s portfolio? 
Stuart: Technology is impact-ing 
more and more of the 
economy. From transport to 
factories, machinery is be-coming 
increasingly rich 
in semiconductors, sensors 
and software. Productivity 
has been massively improved 
– can you now imagine a 
world without the Internet, 
e-mail, or mobile 
connectivity? Just 
as those “digital refugees” 
roundtable | 
who have failed to adapt to the new economy are increas-ingly 
becoming second-class citizens, investors who fail to 
understand how technology is impacting the world are go-ing 
to find it harder to thrive. 
To avoid investing in the technology sector is to ignore 
one of the most dynamic and fastest growing sectors in the 
economy. One caveat – investors often forget that investing 
is full of pitfalls, and it is easy to get carried away with the 
excitement of the technology sector. Technology, like any 
investment, needs to be part of a balanced portfolio – be-ware 
the siren song of getting rich quick – it rarely ends well. 
Charles: Amara’s law states that we tend to overestimate 
the effect of technology in the short run, but underestimate 
it in the long run. Long-term investors should consider 
investing in technology, but as always, value matters. This 
sector isn’t cheap, but provides growth at a time when many 
other sectors do not. Whether the world economy booms 
or slows, vast quantities of data will find its way into the 
cloud. For an investor, this is a comforting thought. 
The rule for bull markets is to buy on the dips. The 
technology sector is one of the few areas where growth is 
assured. But bear in mind that this 
bull market has come a long way, so 
prices could come under pressure 
over the medium term. If and when 
they do, an investment will be a great 
opportunity. 
Frederic: TMT equities can contrib-ute 
effectively to outperformance 
of an equity portfolio. This is par-ticularly 
true for technology stocks 
at the two ends of a value/growth 
barbell, where tech stocks have his-torically 
tended to outperform the 
overall market (while tech stocks 
which are “in the middle” have not 
outperformed). Technology business 
models change faster than in other 
sectors, creating risk. But this is also 
an opportunity for investors who can 
perform good analysis; the quantita-tive 
evidence of this is that technol-ogy 
has the highest dispersion of re-turns 
among all equity sectors. 
Carey: Low-beta stocks such as utili-ties 
and consumer staples tend to be 
more defensive in nature and usually offer lower returns as 
compared to high-beta stocks such as tech and commodi-ties 
where their businesses are more cyclical in nature and 
come with higher risk/reward profiles. 
For most of us, a “balanced” portfolio probably works 
best where the low-beta stocks give some stability both in 
terms of earnings and dividends, while the high-beta ones 
offer us the opportunity to get some higher returns in ex-change 
for taking on incremental risk. The allocation be-tween 
the two segments would then 
depend on our individual risk appe-tite, 
investment horizon and some-times 
market opportunities. 
Therefore, we think that TMT 
equities can feature in an inves-tor’s 
portfolio. For example, telecom 
stocks are generally considered to 
be quite defensive and offer pretty 
decent and stable dividends, which 
would allow them to fall into the 
“low-beta” basket. Interestingly, 
some of the tech stocks, especially 
those involved in B2B manufacturing 
such as Venture Corp, also pay pretty 
decent dividends every year as they 
generate very strong operating cash-flows. 
On the other hand, investors 
seeking higher returns can look at 
tech companies with strong growth 
potential, either driven by new tech-nologies 
or products. However, the 
risk is significantly higher as some of 
these companies may not be profit-able 
yet or are marginally profitable 
but may still need to spend a lot of 
money to develop their products or markets. 
Nevertheless, investors can still ride on these compa-nies’ 
growth potential, but they must be nimble enough to 
get off once the growth slows – usually when the hype is 
over or when valuations get out of hand – and move on to 
the next big thing. nW 
26 | wealth 
‘Business cycles 
cannot escape the 
influence of the 
bigger economy, 
especially since a 
lot of these tech 
products fall under 
the consumer 
discretionary 
segment – that is, 
buying tends to slow 
during bad times.’ 
Carey Wong, Investment Analyst, 
OCBC Investment Research 
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global outlook | 
Seeing the big picture 
The world economy seems set to enjoy continued growth, 
providing a reasonably healthy background for stocks 
By Giles Keating 
VER the last few weeks, 
global stock markets 
saw significant short-term 
volatility. Should 
investors use declines 
as opportunities to add 
O 
to longer-term equity exposure? Or should 
they keep away in expectation of further 
falls? To help answer this question, this ar-ticle 
aims to address two key issues. First, 
do global developed-economy equities of-fer 
value, or are their prices still inflated by 
quantitative easing and zero interest rates? 
Second, will the world economy keep grow-ing 
over the next two to three years, provid-ing 
further support to stock prices, or is it at 
risk of slowing back towards recession? 
The ratio of equity prices to earnings 
(based on consensus estimates for profits 
over the next 12 months, averaged across 
the US and other major developed mar-kets) 
is close to its 25-year norm. So, this 
very widely used metric suggests that de-veloped 
equities are close to fair value. 
How can this be, after a five-year bull 
market that has seen a tripling of US stock 
prices (measured by the SP 500 index) 
and smaller but substantial rises else-where? 
The answer is that on this measure, 
equities were deeply undervalued at the 
low-point in March 2009, so the bull mar-ket 
has been a recovery to the norm, not a 
surge into over-valuation. 
Some well-known alternative valu-ation 
metrics give a more pessimistic 
conclusion. The ratio of prices to sales is 
high, reflecting wide profit margins that 
some people see as unsustainable. A simi-lar 
message comes from the “Schiller” or 
“cyclically-adjusted” price-earnings ra-tio, 
which aims to iron out the variation 
of profits across the cycle by comparing 
today’s prices with a 10-year average of 
profits. This measure stands well above 
its long-term norm, though not as high as 
during the dotcom bubble. 
However, this metric has its critics. It 
uses the profit definition from government 
statistics rather than company accounts. 
Moreover, it includes the very poor profits 
from the 2008-2010 recession which were 
the worst in over 70 years and seem un-likely 
to be repeated soon. 
By contrast, valuation measures that 
compare the returns on equities with 
those on bonds give strong support to the 
optimists. For example, the earnings yield 
(that is profits as a percentage of market 
capitalisation) for blue-chip companies 
in the US Dow Jones index is close to re-cord 
highs against bonds, suggesting that 
stocks are very cheap. 
Some valuation measures are close to 
fair value, some above and some below. 
Thus, there is no overwhelming case to see 
equities as either very cheap or very ex-pensive. 
The best interpretation is proba-bly 
that they stand close to fair value. How 
should investors react? A good economy 
will tend to push stock prices above fair 
value and raise fair value itself. And con-versely 
for a bad economy. This brings us 
to the economic outlook. 
The big picture is familiar to investors: 
The US and the UK seem to be expanding at 
a reasonable if not stellar rate that allows for 
a cautious monetary tightening next year. 
The eurozone and Japan are sluggish but 
are probably just being held on a positive 
trend by monetary expansion. China is in 
adjustment to a growth trend that probably 
lies below the current 7.5 per cent target, 
while countries in the rest of Asia-Pacific 
and beyond are seeing divergent trends 
according to whether they depend on the 
slowing commodity sector or on the more 
buoyant industrial and consumer sectors. 
Looking ahead 
Overall, it is a world economy with sig-nificant 
spare resources and still very easy 
money, which seems set to enjoy contin-ued 
but not rapid growth for at least sev-eral 
more years, providing a reasonably 
healthy background to stock markets. 
This is broadly the consensus, and as 
always there are risks. On the downside are 
the overhang of public debt, the impact of 
rising US rates and geopolitical uncertainty. 
However, there are also upside factors. For 
over five years, the world has been suffering 
from inadequate supplies of oil, copper 
and most other raw materials vital to the 
modern economy. Reflecting this, since 
2010 oil prices have traded around US$100 
a barrel or above, roughly triple the pre-2008 
norm, with a similar picture for copper. 
This extraordinary shortage of key 
commodities has been good news for their 
producers, but it has almost certainly been 
a major drag on global growth. The good 
news is that it is at long last starting to 
ease. Major investment in new mines and 
oil wells in recent years, combined with 
softer growth in China and elsewhere, is 
bringing supply and demand into a better 
balance and putting downward pressures 
on prices. 
For oil, this has been obscured by the 
supply outages due to political and secu-rity 
issues in Libya, Nigeria and elsewhere, 
which have broadly offset the extraordi-nary 
boom in US production. Now at long 
last, some recovery in supply from these 
troubled areas is allowing oil prices to fall 
significantly below US$100 a barrel. If this 
goes a bit further, it could give a major 
stimulus to developed economies over the 
next two years. That should provide an ad-ditional 
upward impetus to stock prices, 
on top of that implied by the analysis of 
valuation that has been given here. n W 
Giles Keating is Global Head of Research, 
Private Banking and Wealth Management, 
Credit Suisse 
28 | wealth 
PHOTO: ISTOCK
Commitment 
Long term vision, 
Conviction driven, 
Innovation, 
Bespoke solutions, 
Preservation. 
Crédit Agricole (Suisse) S.A. 
Singapore Branch 
168 Robinson Road, #23-03 Capital Tower 
Tel: +65 6423 0325 
www.ca-privatebanking.com/singapore 
Today and tomorrow 
Abu Dhabi - Belgium - Brazil - Dubai - France - Hong Kong - Lebanon - Luxembourg - Miami - Monaco - Singapore - Spain - Switzerland - Uruguay
Wealth 7 nov2014
Wealth 7 nov2014
Wealth 7 nov2014
Wealth 7 nov2014
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Wealth 7 nov2014

  • 1. NOVEMBER 2014 SPOTLIGHT NG KOK SONG Shaping the wealth management landscape INSURANCE Jumbo policies in wealth planning ROUNDTABLE How to pick Tech winners REAL ESTATE Commercial property perks up PHILANTHROPY Let the spirit of giving thrive
  • 2. CONTENTSnovember 2014 2 | wealth SPOTLIGHT 10 Shaping the wealth management landscape Ng Kok Song, adviser and chair of global investments at GIC, is convinced of Singapore’s potential to grow further as a hub for private wealth TALENT MANAGEMENT 14 Tackling the dearth of talent Financial institutions are making a concerted effort in training relationship managers PHILANTHROPY 16 Let the spirit of 10 giving thrive National Volunteer and Philanthropy Centre chief Melissa Kwee sees giving as an expression of her values and identity TRUST MATTERS 18 Investing differently Any approach to family investing should reflect the history, goals, personalities and culture of the family
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  • 4. CONTENTS november 2014 4 | wealth 22 30 INSURANCE 20 Good policy to plan ahead Jumbo insurance is part of high-net-worth individuals’ wealth planning and a growing market ROUNDTABLE 22 Winners in the tech domain Technology IPOs have been in the limelight in recent years, but do they make sound investments? Our panellists share their insight on tech stocks and how to pick the stars GLOBAL OUTLOOK 28 Seeing the big picture The world economy seems set to enjoy continued growth, providing a reasonably healthy background for stocks JAPAN OUTLOOK 30 What’s next for Japan? The world’s third largest economy has its share of problems and as its recovery story unfolds, the repercussions will be felt globally EMERGING MARKET OUTLOOK 31 Manoeuvring the bumps Any prolonged market weakness is a chance to gain exposure to emerging market equities ASSET MANAGER 32 Taking stock of dividends Schroders’ Lee King Fuei gives his insight on the significance of this source of returns in Asia VIEWPOINT 33 Preempt and prepare Investors should thoroughly research strategies that involve more complicated instruments
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  • 6. CONTENTS november 2014 6 | wealth REAL ESTATE 34 Commercial property beckons With limited supply backed by positive business sentiment, strata-titled commercial property shows its promise for investment potential LIFESTYLE 36 Being Santa for a day Banks, exclusive members-only firms and concierge service companies are here to help the time poor but resource rich deliver gifts to their loved ones ULTRA WEALTH 38 Tomorrow’s super-yachting hotspots As superyacht demand warms up, countries from Europe to China vie to be the next Monte Carlo and St Tropez 38 36
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  • 8. Editor’s note I WEALTH is published by The Business Times, under Singapore Press Holdings. All rights reserved. Nothing herein shall be reproduced in whole or in part without the express permission of The Business Times. Printed by Times Printers Pte Ltd © The Business Times, 2014 COVER ARTWORK JENNIFER CHUA PHOTO ARTHUR LEE Spotlight: Ng Kok Song NOVEMBER 2014 SPOTLIGHT NG KOK SONG Shaping the wealth management landscape INSURANCE Jumbo policies in wealth planning ROUNDTABLE How to pick Tech winners REAL ESTATE Commercial property perks up PHILANTHROPY Let the spirit of giving thrive Managing editor Alvin Tay Editor Genevieve Cua Creative editor Yvonne Poh Art director Jennifer Chua Writers Genevieve Cua, Mark Haynes Daniell, Leonardo Drago, Rahita Elias, Giles Keating, Stephanie Lair, Mark Matthews, Alice Tan, Tara Loader Wilkinson N 2002 a working group of top finance industry professionals proposed the development of Singapore as a regional hub for wealth management. At that time that much had to be done: trust laws needed to be brought up to speed, as well as the tax treatment of some assets. Today it would seem that Singapore has surpassed even the original committee’s vision in terms of wealth management. A survey by PwC found that wealth management practitioners expect Singapore to eventually surpass the traditional wealth centres of London and Switzerland. Ng Kok Song, adviser and chair of global investments at the Government of Singapore Investment Corporation (GIC), had a key vantage point more than a decade ago in the remaking of Singapore as a wealth management hub. He was tasked with looking into a major challenge – the training of much-needed client advisers and wealth managers. At a time when poaching was rife, the lack of a broad and deep bench of talent was a bottleneck to growth. He helped to found the Wealth Management Institute (WMI), with the backing of GIC and Temasek. In this edition, we cast the spotlight on Mr Ng, founding chairman of WMI. He shares his take on the challenges that the Singapore wealth sector has weathered in the recent past. The 2008 financial crisis, for instance, has left a major impact on the industry which today still grapples with its aftermath in terms of client risk aversion and a lingering mistrust of financial advisers. Still, Mr Ng is confident that the sector will continue to grow. In 2013, the asset management industry – of which private banking is a part – managed over S$1.8 trillion in assets, compared to around S$570 million a decade ago. “As long as there is global economic growth, there will be wealth creation in addition to existing wealth which has to be managed properly,” he says. A disproportionate amount of new wealth is likely to be created in Asia, he adds. He offers insights as well into the important issue of retirement security, and the outlook for emerging assets. In this edition, we also look into insurance for the high net worth, where there is growing demand for jumbo life insurance in the form of universal life policies. Instead of income replacement, these policies serve a different set of objectives for the wealthy. One objective is the creation of liquidity upon death. The policies may also be used as a wealth structuring tool should a wealth owner desire to equalise his or her bequests for the children. And of course, the policies may serve to create an philanthropic gift. In our Roundtable, experts share their views on technology stocks, which have been in the limelight of late, thanks to the outsized response to Alibaba’s initial public offer. Stuart O’Gorman, director of technology investment at Henderson Global Investors, says tech stocks have dramatically outperformed non-tech stocks over the last 20 years. Technology, he adds, historically trades at a premium to the overall market. The current premium is low relative to history, and presents value, he argues. In real estate, Alice Tan of Knight Frank writes that commercial property demand is well supported and the stock of properties with a relatively smaller investment outlay remains tight. Despite this positive backdrop, the imposition of the Total Debt Servicing Ratio has been a dampener and this is reflected in declines in transaction volumes. Still, she says there may be early signs of a pick-up in interest in this sector. In our Asset Manager column, we speak to Lee King Fuei, Schroders Singapore head of Asia equities, on the sustainability of dividends in Asia. Investing in stocks that pay dividends, he explains, brings a host of benefits. Dividends are paid out of cash generated by earnings; they therefore signal growth and prudent capital management. Dividend returns, he says, are highly correlated to growth in Asia. The trend among companies to pay dividends is sustainable, he argues. New tax laws in South Korea, for instance, are aimed at getting companies to pay more dividends. Meanwhile on a lighter note, Rahita Elias looks into the options for those looking for bespoke Christmas presents for their loved ones. It’s not too early to begin speaking to your choice of a luxury concierge service, particularly if you seek something unique. Elsewhere, Tara Loader Wilkinson, Wealth-X editor in chief, has her pulse on the market for superyachts, where demand is picking up. Which superyacht hotspot is likely to vie with Monte Carlo and St Tropez? We hope your wealth journey remains rewarding. By Genevieve Cua NOVEMBER 2014 Wealth PHOTO: ISTOCK
  • 9. IMAGINE A BANK Imagine a bank where your interests really do come first. Imagine a bank without risky sovereign debt or toxic assets on its balance sheet. Imagine a bank whose owners have steered a course through over 40 financial crises. Imagine a bank that’s been looking forward for seven generations. Imagine a bank that manages and protects your family’s wealth. Welcome to Lombard Odier. Geneva · Amsterdam · Bermuda · Brussels · Dubai · Frankfurt · Fribourg · Gibraltar · Hong Kong · Lausanne · London Lugano · Luxembourg · Madrid · Milan · Montreal · Moscow · Nassau · Panama · Paris · Singapore · Tokyo · Vevey · Zurich Singapore office: T +(65) 6305 7788 · singapore@lombardodier.com
  • 10. Shaping the wealth spotlight NG KOK SONG management landscape Ng Kok Song, adviser and chair of global investments at GIC, is convinced of Singapore’s potential to grow further as a hub for private wealth By Genevieve Cua W EALTH manage-ment is an integral part of Singapore’s financial land-scape today. But 10 to 12 years ago its success was not a sure thing. A dearth of experienced bankers was a vexing issue. And of course there was keen competition from Hong Kong. Today, regional and global competition remains a stiff challenge, as is the need for talent. Yet Ng Kok Song is optimistic. The former chief investment officer of the Gov-ernment of Singapore Investment Corpo-ration (GIC) is convinced of Singapore’s potential to grow further as a wealth man-agement hub. He is a key advocate for the education and training of wealth manage-ment practitioners. He is currently adviser and chair of global investments at GIC. He is also founder chairman of the Wealth Manage-ment Institute (WMI), which celebrates its 10th year this year. “Singapore’s growth as a financial centre was not thwarted by competition. Having Hong Kong as a competitor was very good. It kept us on our toes. Hong Kong made us better and the reverse is true. “As long as there is economic growth, there will be wealth creation. That’s in addi-tion to the existing wealth which has to be managed properly. If Asia is going to be a higher growth region compared to the rest 10 | wealth PHOTO: ARTHUR LEE
  • 11. of the world, then of course a dispropor-tionate amount of new wealth will be cre-ated in Asia.” Certainly the asset growth to date is heartening. In 2004, the asset management industry – of which wealth management is a subset – recorded assets under manage-ment (AUM) of over S$570 million. In 2013, the sector’s AUM exceeded S$1.8 trillion, a compounded growth rate of over 10 per cent. Growth, however, was not a straight line. The 2008 financial crisis was a watershed in ways that few anticipated. In 2008, the industry AUM dipped by 21 per cent to S$864 million. That recovered nicely in 2009 to S$1.2 trillion. The crisis, he says, unleashed two “short-term dampeners” that have hit wealth managers’ profitability. “The first is that we now have a period of repressed interest rates and monetary conditions, and extremely low volatility – historically low volatility in financial assets. “There is also a certain uneasiness on the part of wealthy people to take risk because they feel that current conditions, which are favourable for risk assets, are temporary. So you have an extremely high level of caution which has resulted in many investors and owners of wealth unwilling to take risk. That has tempered the profit-ability of wealth management businesses. If customers keep most of their money in cash, you don’t make good profit margins.” The last few years have tested banks’ resilience and commitment. A number of smaller private banks have been acquired. Most recently, DBS completed its acquisi-tion of Societe Generale’s private banking business in Asia. The second consequence was engen-dered not just by unethical bank practices, notoriously in the sub-prime securities market, but also by the pressure to crack down on tax cheats. “There was a flood of new regulations not only to guard against money laundering and terrorist financ-ing, but also to move against tax evasion. So there is a whole slew of new regulations which increases considerably the cost of compliance. In fact, you can’t find enough people to fill compliance jobs. “In the short term the two forces will be with us for a while. But the key point is that they are not permanent long-term inhibitors of growth. I think beyond a three to five-year horizon, the world will resume its longer-term growth trend. The Asian growth dynamo will come into play again, so it’s important not to get too pessimistic because of short-term negative factors.” Bank practices Singapore itself had its share of mis-selling, notably the Minibond scandal where com-plex structured notes linked to the failed Lehman Brothers were sold to unsophisti-cated investors. As many as 10 banks were censured in that debacle in 2009. Since then, has Singapore shored up the loss of confidence in bank practices? Says Mr Ng: “The crisis was in some respect a moral crisis. Therefore, we would not have made enough progress unless something is done about the morality of bank practices.” In the US, he says, there has been regu-lation such as the Volcker rule and Dodd- Frank Act, as well as punitive fines for the mis-selling of mortgage securities. “Banks have been fined, but few bank-ers have gone to jail. In the area of regula-tion, a lot has been done to make explicit what is illegal and unacceptable to society, but regulation is always a step behind bad practice. “If we are to restore trust in banks among investors, it is not sufficient to say – here are the laws that banks have to comply with. How do you bring about change in mindset and values where people operate not just by the letter of the law, but by the spirit of the law? Here we enter the moral dimension.” To a degree, he says poor practices could be partly attributed to ignorance. “If you think back to the pre-Lehman collapse, some of the structured products sold over the counter were very complicated. Some of the people doing the selling probably didn’t understand the risks well enough. I think the creators of the products – the mathematicians – some were aware of the risks lurking and they said it was based on probabilities. But no one could envision a situation where Lehman – one of the names in the products – would go bankrupt and the product’s value would drop to nothing.” On the part of investors, there was also the willingness to believe in the proverbial free lunch – that one can earn a higher return at little or no risk. “Over time, educa-tion and training can mitigate some of that. But I think it will take a long time for the banking industry as a whole to redeem its trustworthiness.” Training seems an obvious area for banks to focus a good part of their resources on. But a decade ago, the field of education needed a distinct push. “We didn’t have a big and deep pool of talent to service what I thought would be a very vibrant indus-try. That immediately caused me to think – why isn’t the marketplace finding a solu-tion for that? “Normally you’d expect that if the demand is there, supply will come espe-cially when it is something profitable.” Banks’ emphasis then was on training for retail and commercial banking, and not on private banking or asset management. “I felt that not enough was done to train raw talent fresh out of university. The pres-sure of business and for short-term prof-itability tended to push banks to poach and hire from competitors. But the pool wouldn’t get bigger that way; there would only be a faster circulation of people.” While banks still bemoan the dearth of experienced talent, WMI, Mr Ng’s brain-child, has made strides. It has to date trained over 7,000 in the fields of private banking, asset management and priority banking. About 480 have graduated with a Master of Science degree in wealth management. WMI is backed by GIC and Temasek Hold-ings, which put up seed funding for its establishment. Today it is self funding. “My hope is that the 480 (Master’s degree holders) will be future leaders of the industry,” says Mr Ng. Of the gradu-ands, 80 per cent hail from as many as 20 countries, and the majority have stayed on to work in Singapore. But what the industry needs, if it is to thrive and maintain its momentum, is Singaporeans in top positions in financial institutions, he says. “One area I feel we need more emphasis on is how do we create more leaders for the industry, who are indigenous to Singapore. That’s vital for Singapore if we are to expand the wealth management business. That’s because there is greater success in anchor-ing a global business in Singapore if a suf-ficient number of top management in the organisation are Singaporeans who want to live in Singapore... I feel the next stage of development as far as expertise is con-cerned is grooming talent for leadership. “We have to look into the underlying reasons why multinational companies have no difficulty in Singapore finding mid-level talent, but they have difficulty finding Sin-gaporeans to take on very senior regional or global business responsibilities. Partly this is because Singapore is a very comfortable place to live.” n W wealth | 11 ‘There is greater success in anchoring a global business in Singapore if a sufficient number of top management in the organisation are Singaporeans who want to live in Singapore... I feel the next stage of development as far as expertise is concerned is grooming talent for leadership.’ spotlight Brought to you by FILE PHOTO
  • 12. spotlight NG KOK SONG EMERGING markets have endured a sell-down and fund outflows over the past two to three years. But Ng Kok Song, adviser and chair of global investments at the Government of Singapore Investment Corporation, is “quite optimistic” that the emerging mar-kets will regain their footing in terms of growth. Those economies seen to be most fragile may well eventually outperform in the medium term. “We need to look beyond the next two to three years. If China resumes its growth path with some success in reform, if India makes some progress under (Prime Minis-ter Narendra) Modi and if Jokowi (Indone-sian President Joko Widodo) in Indonesia is able to do something, I can see that the emerging economies in Asia will resume their growth path. Valuations in these mar-kets have come down considerably already, and in many cases are selling at lower valu-ations than the developed markets. “There is good potential for the outper-formance in emerging markets to reassert itself. But it will not be immediate. The big-gest, best performers will be those fragile emerging economies that can undertake successful reforms. I’m quite optimistic, really.” China unveiled an ambitious plan for structural reforms last year, as its economic growth slowed to single digit after years of expansion at a double digit clip. Mr Ng is confident China will be able to avert a financial crisis. “The question is how long it will take for them to undertake reforms so the economy can grow at a 7 to 8 per cent rate on a sustainable basis. While China is undergoing this reform process, it affects negatively some of the emerging economies which are quite dependent on it.” Yet another factor causing a re-think of emerging markets as an investment destination is the prospect of a normalisa-tion of interest rates. Mr Ng says emerging markets have performed “extremely well” over the past decade. “There is a tendency to extrapolate that into the future, but con-ditions have changed. Once interest rates normalise and begin to rise, the inflows of money which had propelled the rise of some emerging stock markets and local currency bond markets may reverse. “Those economies that run current account deficits such as Indonesia and India – their macro economic stability requires capital inflows. If instead there are outflows, they will have problems. They have to do what they can in terms of reforms to make themselves attractive.” He says the world remains in a “delev-eraging environment” which is risky for the global economy. “Too much debt was created, leading to the financial crisis, and clearly that was not sustainable. Debt deleveraging has been going on in the US, Europe, Japan and now it’s happening in China... Unless the deleveraging process is managed properly we can very easily lapse into recession.” Central banks have tried to cushion the contraction in spending and investments by cutting interest rates. “What they try to do is to bring rates down to a very low level so that people who have borrowed or want to borrow can benefit. That sort of helps to achieve a soft landing. As long as the nominal growth of the economy is higher than the rate you pay on existing debt, then debt is being reduced because you earn more than what you pay in interest.” In this way, he says, central banks seek to create a wealth effect. “The problem is that wealth tends to be owned by the top 10 per cent, and their propensity to consume is lower. So it takes a considerable amount of monetary stimu-lus to generate the wealth effect to offset the deflationary impact of deleveraging. But I think we’re seeing light at the end of the tunnel.” The US, for one, is leading the way as its economy is set to expand at a real rate of 2.5 to 3 per cent. Japan, he says, has a “rea-sonable” chance of coming out of deflation. Europe, however, remains a challenge. n W Emerging markets: Back on the growth path CPF: Knowing the problem is the start of finding a solution Ng Kok Song, GIC adviser and chair of global investments, speaks on the CPF, which has been the subject of some debate in recent months. An advisory panel has been set up to look into some key areas: how the Minimum Sum should be adjusted after next year; the enabling of lump sum withdrawals; and providing flex-ibility for those who want higher returns through private investment plans and annuities. FUNDAMENTALLY the CPF is more a savings plan, not really an invest-ment plan. It pays you a fixed interest which is no doubt generous in today’s 12 | wealth environment. But it’s a savings plan and relatively simple. The government didn’t want to impose investment risk on the broad spectrum of members. The main investment feature was property and remains so. Can you imag-ine if property prices had not gone up, how desperate the situation would be? The CPF needs to be looked at. It may well be that we go down the road of a private industry like in Chile or Swe-den. Basically, you want to find a solu-tion along the lines of a collective DC (defined contribution) system. If you can pool the money together, it gives you economies of scale and helps to bring down the cost of investment. With interest rates so low and returns so low, a good part of returns will be eroded by costs. So the challenge is to find a model which creates enough scale to lower costs, pool the risk and offer life cycle solutions for people of different demographic profiles. It’s quite clear that given that future rates of return on invest-ment products will be lower than in the past, if you look for the same amount of retirement benefits in the future, you will need to save more. This is basic arith-metic and not rocket science. But it needs to be explained to people because the tendency is to look to the past and believe that it’s representative of the future. Interest rates are so low that the real rate of interest is negative. If you put your money in cash, it’s as good as saying you’re not able to protect your savings against inflation. I’m not saying this will be a permanent state of affairs but it does indi-cate that we need to look into retirement security more carefully. People should not be misled into thinking they have enough when they don’t. The current debate in Singapore about retirement security is welcome because it heightens people’s consciousness. Understanding the problem is the beginning of finding a solution. n W PHOTO: BLOOMBERG WINDOW OF OPPORTUNITY Another factor causing a re-think of emerging markets as an investment destination is the prospect of a normalisation of interest rates spotlight Brought to you by FILE PHOTO ‘ ’
  • 13.
  • 14. talent management | Tackling the dearth of talent Financial institutions are making a concerted effort in training relationship managers INDUSTRY players often bemoan the dearth of experi-enced 14 | wealth relationship managers in Singapore’s thriving wealth man-agement industry. But that lack has spawned a silver lining as banks are increasingly chary of relying on just poaching staff: Training has become a concerted effort among institutions, with some awarding their staff diplomas and even post-graduate degrees that are portable. This means the qualifications are likely to be recognised by other institutions – a sign that the industry has progressed far beyond a decade ago, when training was seen to be synonymous with just product training. The programmes are generally accredited by the Institute of Banking and Finance, which serves as an industry-endorsed mark of quality. Says Cynthia Teong, Wealth Manage-ment Institute (WMI) chief executive: “Private banking is not short of people, but it’s short of experienced people with assets under management. Because of banks’ KPI (key performance indicators), they zoom in on the same people covering Asia. But over time we will be able to nur-ture more experienced people, which is key. The number must increase. You have to contain costs and salaries to make this business sustainable.” UBS was an early bird in making a commitment to training. In 2007, it set up the UBS Business University Asia Pacific Campus at the historic Command House. This year, it ran over 1,600 training pro-grammes attended by nearly 32,000 par-ticipants. Earlier this year, Credit Suisse launched its Wealth Institute as its training hub in Asia. It will run more than 250 programmes this year to benefit over 3,500 staff. DBS has also set up its Wealth Academy, as the growing number of “middle rich” – those with between US$1.5 million and US$5 million in assets – drives demand for wealth services. By Genevieve Cua WMI, which celebrates its 10th year this year, is seeking to nurture a sustain-able pipeline of talent. Ms Teong says: “One of the things the industry has expressed is that we need to create a ready pipeline of wealth managers. We have to start training at a much earlier stage. Private bankers are at the top of the wealth management continuum. But banks don’t really take in young people; they want bankers with experience, knowledge and customers. “Relying on just the ready pool of expe-rienced people is not sustainable as it drives up costs. What we have done, together with a think tank of industry leaders, is to create a learning continuum.” Earlier this year, WMI launched its Advanced Wealth Management Pro-gramme- Affluent. The programme starts with training for priority bankers, who can then speed up learning through a bridging module towards a private banking qualifi-cation. This saves time and costs. WMI started in 2004 with a Masters of Science in Wealth Management (MWM) programme. Last year the programme was ranked by Financial Times as the second best globally. The degree is offered under the auspices of the Singapore Manage-ment University (SMU). The survey found that SMU MWM alumni earned on average US$85,800 three years after graduation, making them the second highest paid in the marketplace among five institutions. To date WMI has trained around 7,000 people. About 480 were masters degree holders. UBS’s Campus runs an internal certifi-cation programme towards a wealth man-agement diploma, which is compulsory for all UBS client advisers. The diploma is accredited by the State Secretariat for Eco-nomic Affairs of the Swiss government. It has also launched a Master’s pro-gramme, developed with Rochester-Bern Executive Programs. Graduates obtain a dual degree – a Masters in Science in Wealth Management from Simon Business School at the University of Rochester, and a Master of Advanced Studies in Finance from the University of Bern. Last year, 22 senior staff from Hong Kong and Singapore joined the first Asia-Pacific intake for the two-year part-time programme. At Credit Suisse, a key part of the training is a programme to “grow your own” – that is, to attract the right talent early, train and retain them. There are three such pro-grammes, for which 70 trainees have been picked from more than 5,500 applications in the last three years from Singapore and Hong Kong. DBS says it has close to 600 relation-ship managers (RMs) in Singapore; about a third of them are private bankers. The bank seeks to provide “career progression” for its RMs from consumer banking to wealth management. Lawrence Smith, DBS group head of learning and talent development says: “The time taken to move up the seg-ments depends on several factors, but it generally takes one to three years to pro-gress from mass market to mass affluent segments, and up to five years to progress to the high net worth segment.” Bank of Singapore (BOS) has its own Wealth Management Programme in place since 2012. It currently has close to 300 RMs. Topics in the programme range from risk management and compliance to client-book development. Upon com-pletion of the course, bankers undergo an objective assessment by a panel of asses-sors from BOS’s learning and development unit and an independent third party pro-fessional. Adrian Chow, BOS head of learning and development, says: “Having our own bespoke, proprietary wealth management programme allows for training to be contextualised to BOS requirements and yet ensure alignment with the industry’s benchmarks on values and code of conduct.” n W I ‘Relying on just the ready pool of experienced people is not sustainable as it drives up costs. What we have done, together with a think tank of industry leaders, is to create a learning continuum.’ Cynthia Teong, Chief Executive, Wealth Management Institute ILLUSTRATION: ISTOCK PHOTO: ARTHUR LEE
  • 15. Stability. Reputation. Relevance. Some things should never change. ASiAMONEY #1 Most Reputable and Financially Stable Private Bank in Asia 2014 ABN AMRO Private Banking is honoured to be voted by our clients as the #1 Most Reputable and Financially Stable Private Bank in Asia. – Asiamoney Polls 2014 At ABN AMRO Private Banking, we believe that stability, reputation and relevance are timeless qualities for a sustainable client partnership that enables us to serve you well into the future. Our constant quest is to provide you, our client and your next generations with meaningful and personal advice, whilst remaining independent, focused and committed, earning us the reputation as one of the most trusted private banks in Asia. To arrange a personal meeting, please contact us at donnalee@sg.abnamro.com
  • 16. philanthropy | 16 | wealth Let the spirit of giving thrive MALL acts of kindness among her family made an indelible impres-sion on social activist Melissa Kwee. “It wasn’t the big endowments or gifts that I remember, though those were perhaps the more publi-cised. Rather it was the small acts of kindness my grandparents would show towards their friends and neighbours.” Her grandfather would regularly invite friends and neighbours for dinner “just because he was interested in their families and their well being”. He would help them with jobs, school fees or even investments for their businesses. Her maternal grandfather, George Aratani, was philanthropist and founder of Kenwood Electronics and Mikasa Chinaware. He was one of thousands of Japanese-Americans who were incarcerated during World War II. He survived, founded his businesses, and set up the Aratani Foundation in 1994 in Los Angeles to support non-profit organisations that serve the Asian American community. Those early seeds have taken root and Ms Kwee, eldest daughter of property tycoon and Pontiac Land chairman Kwee Liong Teck, has made a name for herself in social services. Recently, she took on the role of chief execu-tive of the National Volunteer and Philanthropy Centre (NVPC), the national body which seeks to nurture the spirit of giving in Singapore through volunteerism and philanthropy across all sectors. It is a role for which her expe-riences appear to have honed her. In 1996, for instance, she founded Project Access, a leadership education pro-gramme to inspire and spur young women to become role models. Between 2006 and 2009, she was chairman of the youth leadership organisation Hal-ogen Foundation, an educational charity focused on building young leaders and entrepre-neurs. She was also pre-v i o u s l y president of UN Women Si n g a - National Volunteer and Philanthropy Centre chief Melissa Kwee sees giving as an expression of her values and identity pore. She has won various awards for leadership and service, such as the Singapore Youth Award in 2007 and the Asean Youth Award in 2008. Says Ms Kwee: “I see giving as a way to express my values and identity. I want to be known not as a person who took things all her life, but as one who gave back and paid my blessings forward. “I want to be a multiplier of all that God has allowed me to have.” She takes instruction, she says, from her 95-year-old grandmother who on her 90th birthday shared her insight into a long and happy life. She recalls that her grandmother said: “I just want to be a grateful person.” “(Grandmother’s) life lesson taught me to remember and give thanks for small things... Our #GivingTuesdaySG campaign this year is entitled ‘Small Things. Great Love’ after Mother Theresa’s famous quote that ‘I can do no great things, only small things with great love.’. To me that’s what I constantly try to remind myself. “Everyone has something to contribute. It may not be grand. It may not be noticed by many, but if I can do even something small to benefit one person around me, then why resist this?” #GivingTuesdaySG is spearheaded by the NVPC in Singapore. #GivingTuesday is a global campaign founded by the United Nations Foun-dation and 92nd Street Y in New York to promote giving. “A friend recently reminded me that resistance (to giving) is an indication of a lack of relationship. In volunteering and giving, per-haps the greater application is that we need to build stronger and deeper relationships with one another – between donors and recipients, vol-unteers and non-profit organisations, and even amongst volunteers, donors and non-profits. “In the end I believe we will have a culture of contribution when strong relationships of pur-pose are built.” Generosity NVPC surveys show that the spirit of giving is thriving in Singapore, and lower income earners give relatively more than higher wage earners. The Individual Giving Survey in 2012 found that one in three people volunteered, and nine out of 10 people made donations. Those who earned below S$1,000 gave the highest proportion of their income at 1.8 per cent. Those who earned S$5,000 to S$5,999 donated the smallest proportion at 0.5 per cent. “We think higher income earners with greater monetary means could be encouraged to follow the lead of the lowest income earners, and give more,” she says. In the corporate sector, NVPC’s study of cor-porate giving illustrates the potential to do more. The Corporate Giving Survey of members of the By Genevieve Cua Singapore Business Federation in 2012 found that 52 per cent of respondents wanted informa-tion on non-profits such as their volunteer and donation needs. Forty-six per cent wanted more talks to encourage employee volunteerism, and 35 per cent wanted best practices manuals on corporate giving. Three in five respondents did not have formalised giving practices. All these suggest that employers and senior executives in companies should start or con-tinue to improve their employee volunteer pro-grammes. And then of course there is the segment of ultra-wealthy individuals. Forbes Singapore’s 50 Richest List found that the aggregate wealth of the tycoons on the list was S$96.9 billion. “There is a great opportunity for philan-thropic foundations and grant- making institu-tions to engage our locally based millionaires and billionaires to help raise awareness of social causes and issues...” she says. The Community Foundation of Singapore (CFS) has found that many donors want to see the impact they bring to communities. CFS is an independent, non-profit, philanthropic organi-sation that builds a collection of funds from donors to serve communities’ current and future needs. “Giving, when purposeful and planned for, can create bigger social impact and become sus-tainable,” says Ms Kwee. Ultimately the goal is surely to persuade more individuals to give not just money but also their time and skills. Studies have shown links between giving and a greater sense of well being. The Subjective Well-being Survey found that 66 per cent of givers in Singapore have high levels of subjective well being – defined as those who are satisfied and happy with their lives – compared to 45 per cent of non-givers. The survey was part of NVPC’s 2012 Individual Giving Survey. Ms Kwee says giving is also a good way to bond families. “We want to encourage families to volunteer together and share their interests and values as a way to build stronger bonds and understanding within families. Giving helps us to be less self-centred and more compassionate towards others. It is a value that many families share and want to expose their children to at a young age, so it becomes second nature and part of who we are.” For Ms Kwee, giving is a family value. “It is something we do because we are members of a community. “My personal view is that we need to restore our sense of community and ownership of our common future... My goal is to move giving from a ‘have to’ experience, to a ‘want to’ experience, and then make it an aspiration.” n W ‘Giving helps us to be less self-centred and more compassionate towards others. It is a value that many families share and want to expose their children to at a young age, so it becomes second nature and part of who we are.’ S PHOTO: ARTHUR LEE
  • 17. SWITZERLAND LUXEMBOURG MALTA ITALY MONACO FRANCE PANAMA URUGUAY BAHAMAS BAHRAIN HONG KONG SINGAPORE Swiss bankers since 1873 MAKE A BANK Knowledge and experience drive our choices. The Asian financial crisis of 1997-98, the Nasdaq crash, and the global financial crisis have changed the way we look at the world. In particular, the GFC dented the banking sector’s credibility, especially that of the larger banks and prompted many of Asia’s high net worth individuals (HNWIs) to re-evaluate the kind of banking relationships they want. With the “too big to fail” notion disavowed, many investors have developed a stronger appreciation of risk and an understanding of what smaller private banks – at least those with proven capital strength – can offer them compared to the larger “banks-within-banks” with capital spread across a variety of risks. “Boutique banking” commonly describes smaller banks but for me this only reflects size – which is subjective – rather than the focus on the kind of relationships inherent to traditional private banking. Increasingly, clients are recognising the importance of tailored advice over a transactional broker relationship. The result is a much more competitive environment among all private banks regardless of size. And smaller banks punching above their weight. The natural tendency to value deep personal relationships within Asian cultures has been an emotional influence on this transition in thinking; but equally importantly, the region is now populated by experienced Asian relationship managers who have grown with the sector. Interestingly, I’ve found that the kind of relationship managers who thrive in a boutique private bank are generally very different to their counterparts comfortable within the environment of a larger bank. Smaller banks need thoughtful and dynamic personalities – hunters almost – because success is built on establishing strong networks. If you have market knowledge but limited networking skills you can be successful in a larger bank where there is an organic inflow of business and much of it managed in a methodical, though highly competent manner. The individual delivers the competence but the brand can very often be relied upon to communicate the credibility and integrity. In a smaller bank, it is each relationship which establishes that credibility, integrity and confidence; in both the private banker and the bank itself. Trust is critical to a sustainable private banking relationship. For smaller banks, it’s the lifeblood because they don’t have the brand visibility that will get many new clients simply knocking on the door. They primarily rely on referrals and without the depth of relationship and absolute trust of their existing clients they won’t get very many new ones. All private banks – large or small, part of a broader financial institution or independent – profess to offer tailored advisory services. What truly differentiates them is the AUM point, more crudely called “share of wallet”, at which they are willing and able to do so. Bigger financial institutions face greater pressure on all sectors of their business – which can mean more focus on tactics that will impact quarterly earnings than on a strategic, long-term approach. The knock-on effect ultimately can reach their private banking clients, especially if there is an opportunity to cross-sell a product from elsewhere within the organisation. Large banking institutions certainly do offer truly bespoke relationships but only at a certain ultra-high net worth (UHNW) level is this kind of relationship viable. Smaller banks, while still having UHNWs on their client roster can afford to aim lower, initially at least. The emphasis is more on people than product or process and the smaller bank is prepared to wait until the client is comfortable paring back multiple relationships to entrust just one or two banks with their assets. The future win-win for clients and their banks must be based on deeper relationships and greater trust: On Asia’s growing acceptance of the roots and traditions of private banking – where service not size matters in a dramatically changed world. About BSI BSI Asia is one of the oldest banks in Switzerland and specialises in private wealth management. It has a strong focus on Asia and a significant presence in Hong Kong and in Singapore, the largest BSI operation outside of Switzerland. In this viewpoint, Raj Sriram the Deputy Chief Executive Officer, BSI Bank Limited of BSI Asia, discusses what makes a bank boutique. www.bsibank.com WEALTH OF OPINION PEOPLENOT SIZE “BOUTIQUE”
  • 18. HERE are many reasons why modern investors may consider develop-ing a new and different approach to long-term investing. The lessons from 2008 onwards, the complex context in which we operate, and the need to align family values with family investment all come together to create an opportunity to rethink our approach to in-vestment. As family wealth management differs from institutional investing along many dimensions, families are free to consider longer-term investments that would not benefit from exposure to quarterly perfor-mance targets or even public market scru-tiny of profit and loss statements. These investments include agricul-tural and forest land, wine, olive oil, private banking, property including high-end re-tail assets in a trophy location, and luxury goods. Beyond these traditional areas of investment focus, there are a number of other approaches to family wealth manage-ment that can be applied across sectors and across time, which can increase the likeli-hood of long-term success. These approaches, set out below, may be well worth considering, adapting and applying to a family’s wealth management. • Structured and managed for multiple purposes As substantial family wealth that may serve more than one purpose is normally intended to last for more than one genera-tion, its structuring and oversight should reflect clearly these different purposes and support the realisation of a family’s long-term financial objectives. Families may choose to allocate their assets into separate groupings or legal en-tities to ensure specific objectives are met. They can also engage in planning and structuring which often include trust and corporate structures, multi-jurisdictional approaches, tax management, and fam-ily law planning. Careful design can help ensure that family wealth is successfully Investing differently protected and preserved across many gen-erations. • Goals-based approach One lesson from the crisis is that a more practical and human approach to invest-ment may be more suitable for an investing family than a pure portfolio theory-based approach. This family-centric orientation is commonly called Goals Based Wealth Management (GBWM). It assumes that the true definition of risk is the potential inabil-ity of a family to achieve its goals, and looks beyond market volatility. This approach is driven by a family’s specific goals (usually multiple in nature), the mathematics of investment, risk and distribution, and the principles derived from historical lessons. • Managed by horizons, not headlines Precisely because the churn of events and flow of information seem to be speeding with each passing year, it is necessary to impose a more thoughtful order on a cha-otic and endlessly interconnected series of world and capital market events. There has always been more volatil-ity in the price of assets than the drivers of value creation themselves. Good investors consistently reject the belief that successful investment requires a focus on the day-to-day price-focused market system. They pay attention to long-term fundamentals rather than Wall Street and popular media’s short-term hype and gloss. Unlike institutional investors whose performance is scrutinised on a quarterly basis, families are able to be long term in their investment horizons. Yet, possibly due to emotions and the self interest of the family’s financial eco-system, families far too often fail to use this inherent long-term thinking and investing edge to their own advantage. • Fully global in seeking opportunity Historically, families tended to fo-cus their investments within their own home country and currency. This now needs to change as the best opportuni-ties for capital growth and income gen-eration can arise anywhere, while diversifi-cation principles and family priorities can lead to participation in an expanding world of asset classes and geographic areas. • Sustainable and principled investing Defining and implementing a principled approach to investing, in line with the fam-ily’s vision and values, is one of the most important elements of the new paradigm. Going beyond philanthropic contribu-tion and a negative screen on individual investment – for example, not investing in tobacco, alcohol, gaming or firearms – and undertaking a principled approach will have an impact on each stage of the family wealth management process. There is a whole new vocabulary crop-ping up in this area which includes such terms as impact investing, venture phi-lanthropy, social capitalism, philanthro-capitalism and other similar labels for an emerging fusion of “doing well” and “doing good”. In these models, financial return tar-gets are not lowered to accommodate so-cial returns, but investors simply integrate wide-angle social issues into their financial and operating planning in order to drive a balanced approach, aligned with both fam-ily values and financial aspirations. • Integrating family business into family wealth A family business is often the largest source of family wealth. The incorporation of a family business into the asset allocation model can have a fundamental impact on decisions relating to the family’s overall wealth strategy, in-cluding issues of capital and income con-tributions, cash and debt drawdowns, risk, cash flow, leverage, currency, sale timing, family role definition and other considera-tions common to all assets in the portfolio. • Defining and managing risk Risk management is one of the central goals of a family wealth strategy. Managing risk is difficult at the best of times, but there is now evidence that the nature of risk is evolving. It also seems that the probability of negative out-comes and the scale of potential impact will increase. Unfortunately, the set of risk manage-ment tools most com-monly used in the past have not done the job as expected – or as needed – in the recent financial crisis. Even the defi-nition of risk may need to be revisited to supplement the single variable of volatil-ity with a more nuanced and tailored view. Family investors are searching for a new way to think about risk and ways to protect themselves and their capital going forward. There are many different definitions of risk – volatility, permanent impairment of capi-tal, underperformance, absolute loss, loss of purchasing power, and failure to protect capital. • Fully aligned, effective and efficient eco-system The family financial “eco-system” is the combination of family, internal family resource, external suppliers, and the web of advisers and influencers who make up the interconnected system that shapes and defines a family’s wealth management strategy. One of the greatest disappointments with the external advisory component of an overall eco-system relied upon by many wealthy families was the extensive profi-teering by their private bankers, along with other advisers and asset managers, which became abundantly clear during the global financial crisis. Rising markets from 2003 to 2008 in particular made it relatively easy to mask a disturbing level of financial “pro-ductisation”, leverage and high-fee models adopted by financial institutions and ad-visers. Much, if not all, of investors’ available alpha was eaten up by high aggregate fees, exacerbated by generous carry arrange-ments, high water marks, commitment and placement fees, commissions and profits embedded in structured notes and other in-house vehicles. And they were often opaque from the family’s perspective and undis-closed by advisers. These arrangements re-mained intact despite painfully poor results in the portfolios under management. • Pulling it all together There is, of course, no one right answer to investing and the broader aspects of family wealth management. Each family is unique, and each approach to family investing needs to reflect the unique history, goals, personalities and culture of the family for whom the investments are being made. Despite the need for a unique approach, many common principles and elements of an approach to investing may be extracted from the past experience – good and bad – of other families around the world and as-sessed to see if they might be useful in help-ing investors set out their own approach to investing today. nW Mark Haynes Daniell is the founder and chairman of the Raffles Family Wealth Trust. He also chairs the Cuscaden Group, his family’s own private office. He has authored eight books on family wealth management, strategy and legacy planning trust matters Mark Haynes Daniell Founder and Chairman Raffles Family Wealth Trust T 18 | wealth Any approach to family investing should reflect the history, goals, personalities and culture of the family PHOTO: ISTOCK
  • 19.
  • 20. Good policy to plan ahead Jumbo insurance is part of high-net-worth individuals’ wealth planning and a growing market OU may think that wealthy individuals who own millions of dollars of assets would hardly need insurance. But insurance for high-net-worth in-dividuals (HNWIs) is actually a growing market. The objectives that such insur-ance serve, however, differ somewhat from the objectives that individuals with less wealth may have. The size of the death benefit is also markedly larger. Policies sold through Willis Global Wealth Solutions, for instance, carry a death benefit of US$10 million on average. Willis GWS earlier this year acquired Charles Monat Associates (CMA), one of the largest insurance brokers in the high-net-worth space. CMA was founded by Charles By Genevieve Cua Monat, who began advising on high-net-worth policies more than 40 years ago. Odd Haavik, Willis GWS Asia chief executive, says the firm has historically seen annual growth of between 20 and 25 per cent, except for the 2008-09 period of the financial crisis. “We were helped in some respects by the crash. In 2008 from the investor point of view, equities and fixed income together should have provided balance, but everything was down. “The overall net worth of clients declined, but the values of life insurance policies remained stable.” Lee Woon Shiu, Bank of Singapore (BOS) head of wealth planning (trust and insurance), says wealthy clients are increasingly taking up policies with higher face values or cover. BOS has helped clients secure policies with face value of as much as US$100 million. Chris Gill, deputy president of Life Insurance Association, says growth has been rapid in the HNW space over the past few years as banks and other advisers offer insurance options as part of wealth planning. “This growth has often outstripped the average market growth rate and we expect strong growth to continue as Singapore affirms its position as a wealth management hub.” There are broadly two types of policies that may be taken up by the HNW clientele. One is universal life, a form of permanent life insurance where rates of return are accrued through a crediting rate. Today, crediting rates range between 3 and 4.5 per cent. Major providers in this space include Transamerica and AIA. Another type of policy is unit-linked where high-value term assurance is bundled with investment funds of the client’s choice. This, however, subjects policyholders to market volatility which may affect the sum assured and cash values. In Asia, the preference is for universal life as such policies may have some forms of guarantee, such as a minimum crediting rate or a guarantee on the cost of insurance. Clients should note, however, that guarantees are not free. But more on that in a while. What objectives might large life policies fulfil? Less wealthy individuals typically use insurance to cover the risk of income loss upon death for their loved ones. This may not be the case for the wealthy. One typical objective, says Mr Haavik, is to cover the need for liquidity upon death of the wealth owner. “For our clients, insurance is a genuine liquidity planning tool. At the point that the estate is transferring, they need liquidity.” Proceeds may be used for family expenses or to pay down debt. Large policies also serve a number of purposes for those who run businesses. One is that they may serve as a proxy for cash. Banks may be more willing to extend financing for business owners if they see there are assets that can be liquidated to pay down the loan. They may also be used as part of buy-sell arrangements for companies in the event of a policyholder’s death. How this works is that a policy may be taken up by a business partner up to the expected value of his partner’s share in the business. When the partner dies, the proceeds go to the surviving family members as consideration for the shares of the business. This ensures business continuity. In terms of family wealth planning, jumbo policies may serve as a wealth equalisation tool, says BOS’s Mr Lee. A family’s core wealth may comprise its business, he says. Dividing the family business’ shares equally among insurance | 20 | wealth Y ‘For our clients, insurance is a genuine liquidity planning tool. At the point that the estate is transferring, they need liquidity.’ Odd Haavik, Chief Executive Officer (Asia), Willis Global Wealth Solutions PHOTO: ARTHUR LEE
  • 21. | insurance Mr Lim has three children. Only his eldest son is interested in running the family business. His assets comprise US$9m in the family business; US$8m in other assets and US$4m in freehold property. Mr Lim purchases an AIA Platinum Legacy, a universal life policy, which provides an immediate estate of US$12m with a single premium of US$3m. This boosts the total value of his assets, and facilitates the equal distribution of US$10m to each of his three children from the insurance proceeds. First son Second son Daughter Second son * beneficiaries may not be the best solution as it may create friction if not all members are involved in the business; or if there are opposing visions for the company. “A far better manner of distribution would be to distribute the controlling stake to the family scion who has the primary responsibility for the business, while tapping a mega (universal life) strategy to create huge cash reserves that would ensure that members who are not receiving the business shares are equitably treated through the huge cash payout from the policy.” Wealth creation is another objective. Mr Lee says families who may have been badly hit by the financial crisis have relied on universal life solutions to recreate part of their wealth pie. The policies may also be used to create a philanthropic legacy for the charities of the wealth owner’s choice. Tax planning is yet another objective. Even though es-tate taxes have been abolished in many parts of Asia, in-cluding Singapore, there are jurisdictions with significant death taxes. These include the US and the UK where es-tate or inheritance taxes run as high as 40 per cent. Mr Lee says there is also the “whisper” of imminent estate duties in countries such as Thailand, which may impose a 10 per cent tax, and China. The latter is said to consider a 50 per cent estate tax. n W Making sense of universal life policy ‘A far better manner of distribution would be to distribute the controlling stake to the family scion who has the primary responsibility for the business, while tapping a mega (universal life) strategy to create huge cash reserves that would ensure that members who are not receiving the business shares are equitably treated through the huge cash payout from the policy.’ Lee Woon Shiu, Head of Wealth Planning (Trust and Insurance), Bank of Singapore Estate equalisation: A case study Without AIA Platinum Legacy (Universal life policy): Unequal distribution First son Family business US$9m Daughter Freehold property US$4m Other assets US$2m Second son Other assets US$6m Total assets without AIA Platinum Legacy US$21m With AIA Platinum Legacy (Universal life policy): Equal distribution First son Family business US$9m Insurance proceeds US$1m Daughter Freehold property US$4m Insurance proceeds US$4m Other assets US$2m Second son Insurance proceeds US$7m Other assets US$3m Total assets with AIA Platinum Legacy US$30m US$21m US$30m Daughter First son * Source: AIA * US$3m of other assets used for insurance premium DEMAND for universal life insurance policies appears to be on the rise, as more of Asia’s wealthy choose to bank and have their wealth managed in Singapore. Universal life policies are among the key instruments in a wealth manager’s toolkit, for risk management, wealth structuring and legacy planning purposes. These are traditional life policies where cash values are accrued through a crediting or interest rate. There may be some guarantees such as a minimum crediting rate, but guarantees typically carry a cost which may not be obvious to clients. Here are some things to note about universal life policies. • Premiums and flexibility: Sources indicate that the average death benefit subscribed for among private clients is US$10 million. Clients typically pay a single lump sum premium, which may be around US$2.5 million for a 45-year-old. One of the advantages of a universal life policy is said to be its flexibility. Policyholders are able to draw on its cash value as loans, for instance. • Crediting rates: The minimum crediting rate typically starts at about 2 per cent. The current crediting rate ranges between 3 and 4.5 per cent, says Odd Haavik, Willis Global Wealth Solutions chief executive officer (Asia). Willis GWS earlier acquired Charles Monat Associates, one of the larger insurance brokers in the high-net-worth space. The crediting rate is a key determinant of how much premiums are required to fund the policy. The higher the rate assumption, the lower the premiums required. But while the policy will specify a minimum crediting rate, the policy is quoted based on its current rate. A drop in the rate raises the chance that the client may have to top up the policy so that its death benefit is not compromised. This is particularly so as the policyholder ages and the cost of insurance rises. • Strict underwriting: With such large policies, clients typically are required to submit to a medical checkup whose costs may or may not be borne by the insurer. As the average age of the policyholder is around 45 to 50, there is a risk that health issues may make a client uninsurable. But in addition to health, there is also financial underwriting. Life Insurance Association deputy head Chris Gill says some factors examined include insurable interest, affordability, moral hazard and source of funds in line with anti-money laundering rules. “The amount of information required on each category depends on the client as all policies are unique and there are also instances where some policies do not have underwriting criteria.” Mr Haavik says the possibility of moral hazard comes under scrutiny. “Every dollar of insurance has to be justified. There has to be a need... The issue in many cases is moral hazard. The underwriter will look at your income, liquid assets and liabilities and assess whether the (insurance) amount requested would make you worth more dead than alive. “There is also the question of affordability. Or, are you over-insuring and possibly giving someone an incentive to collect?” Particularly for large insurance cases of over US$50 million, the broker or adviser has to make a strong case to underwriters. Clients prefer to place a large policy with a single insurer rather than multiple insurers. • Premium financing: Banks may offer to finance the premium payments for a universal life policy. On a US dollar plan, the interest charged may range between 2 and 2.5 per cent. As with any form of leverage, there are risks to this. Bank of Singapore’s (BOS) head of wealth planning (trust and insurance) Lee Woon Shiu says: “The key risks in offering such services relate to any increase or spike in the financing interest rate, as well as fluctuations in the cash value of the insurance policy, which may have an impact on the collateral value.” He adds that BOS is able to help mitigate the risk with the help of a portfolio structuring team that can help clients to design a portfolio with a stable fixed income or high dividend yield. Coutts head of wealth planning, Wong Lee, says clients should be aware of a number of risks when tapping premium financing. The policy, she says, will be assigned to the bank as collateral. “If (clients) should default in loan repayments, the bank may enforce against the policies and that will affect their intended liquidity plan.” Clients are also exposed to credit risk of the insurance carriers, she says. “If the credit rating of the insurance carrier in question drops significantly, the bank may reduce the loanable value of the policy and that may result in a margin call. “In general, leveraging any type of investments will compound all the risks associated with such investments.” n W PHOTO: BANK OF SINGAPORE
  • 22. 22 | wealth Winners in the tech domain Technology IPOs have been in the limelight in recent years, but do they make sound investments? Our panellists share their insight on tech stocks and how to pick the stars Technology investments have always intrigued, particularly as many of the biggest stocks such as Apple and Google are now household names. How attractive are tech stocks as an investment and how should investors go about picking win-ners? Our panellists share their views. Genevieve Cua: Over the past two to three years, there have been a number of technology initial public offerings such as Facebook (2012), Twitter (2013) and more recently Alibaba. In terms of tech stocks, what are the metrics you look into that will tell you a stock may be a good buy? Stuart O’Gorman: We value IPOs using exactly the same methodology that we use to value any technology compa-ny. When valuing technology companies we focus on two main things. Firstly, we evaluate the value proposition of the technology offered by the firm to their customers both in absolute terms and relative to their competition. This al-lows us to scale the addressable market and the opportu-nity the firm has. Stuart O’Gorman is Director of Technology Investment at Henderson Global Investors. Stuart is lead manager of the Henderson Horizon Global Technology Fund, Henderson Global Technology OEIC and a segregated mandate. He has 17 years of industry experience. He enjoys playing cricket and spending time with his two young children. roundtable | PHOTO: ISTOCK
  • 23. Charles Morris is Head of Absolute Return at HSBC Global Asset Management. Charles oversees the Wealth Opportunities Fund, a US$2 billion multi-asset fund he founded in 2002. Prior to joining HSBC in 1998, Charlie was an officer in the Grenadier Guards, British Army. He is a competent sailor and plays squash at his leisure. Frederic Fayolle is Director and Technology Specialist at Deutsche Asset Wealth Management. Frederic joined Deutsche Bank Group in July 2000 after 10 years with Philips Electronics in the US with responsibilities in RD management, internal consulting, strategic planning and market research. He enjoys outdoor exercise, art shows and museums. ‘What differentiates Internet companies from more traditional businesses is the powerful contribution from the network effect.’ Charles Morris, Head of Absolute Return, HSBC Global Asset Management Carey Wong is Investment Analyst at OCBC Investment Research. Carey has over 15 years of experience in the financial industry. Carey is part of the award-winning research team with OCBC Investment Research, where he picked up five consecutive StarMine awards between 2009 and 2013. He is also consistently ranked among the top three analysts on the BARR (Bloomberg Absolute Return Rank) list. Carey is a firm believer in the healthy paleo lifestyle. roundtable | wealth | 23 Secondly, and just as importantly, we assess what bar-riers to entry the company has. This determines how prof-itable a company is likely to be. Technology is usually the most important, but there are other factors such as scale, distribution, brand and customer inertia. Probably the most important barrier to entry is the network effect – that is, if everyone uses Facebook it is hard to attract users to an-other social networking site. With respect to Alibaba, we were early to see the oppor-tunity, and established a position in Yahoo a long time ago as a listed proxy. Alibaba does have a dominant position in the e-commerce market in China and we believe they are likely to maintain that dominance. However, at current val-uations we believe this opportunity is fully factored into the share price. Therefore, we have exited our long-term posi-tion in Yahoo and sold our shares in Alibaba. Charles Morris: What differentiates Internet companies from more traditional businesses is the powerful contribu-tion from the network effect. When the first telephone was built, there was no one to call, but as more phones came off the line, the opportunity for people to communicate with one another grew exponentially; a phenomenon known as Metcalfe’s law. Social media enables strangers to interact in a way that wasn’t previously possible. Facebook, for example, has over a billion active users which means there are 500 quadril-lion possible connections between them. Twitter has 271 million active users; the number of connections is a more modest 36 quadrillion. The stock market seems to under-stand this relationship as Facebook has a market capitali-sation of US$200 billion whereas Twitter’s is US$14 billion. The difference in connections is 32 times whereas the difference in capitalisation is 15 times and customers, four times. Facebook is on a forward PE of 40 whereas Twitter is on 140. They could both be overvalued. But looking at earn-ings and the network effect, Twitter is somewhat expensive relative to Facebook and not the other way around. Where there is no network effect, there is room for com-petition, but where there is, the winner takes all. We are wit-nessing the creation of a new group of monopolies, all capa-ble of earning super-normal profits for a prolonged period. Alibaba is slightly different, as it is more like Amazon than Facebook, but the network effect still applies. There are 250 million users that generate US$23 billion of free cash flow that has grown at a rate of 65 per cent per annum. The shares trade on a forward PE of 30. Should this growth continue, that is an undemanding price to pay. The risk, of course, is that it doesn’t. Frederic Fayolle: We use a combination of metrics which typically includes EV (enterprise value)/sales, P/E (for the current and the next two fiscal years), EV/Ebitda, (EV/ sales)/(revenue growth rate). We also use EV/Ebitda with Ebitda calculated assuming long-term target profitability is reached. We also like to study a DCF (discounted cash flow) model, performing sensitivity analysis on the key variables (sales growth, long-term margin, margin trajectory, etc). Carey Wong: As with any investment, an investor’s aim is to generate returns that are commensurate with the risk taken. In the case of tech stocks, the perceived risk is generally higher, sometimes because their technologies or products are new (or in some cases, unproven); or the companies have a short operating history (which poses execution risk). For some of these tech companies which are just starting to enter the market, they may not be profitable and may take some years to become profitable. Hence, investors are gener-ally unable to use conventional finan-cial metrics such as price to earnings (P/E) ratios to determine the value of these companies. But there are two key ratios that can be used to examine high-growth companies such as public Internet companies. The first is Enterprise Value/ Forward-Year Revenue, which allows us to compare non-profitable com-panies against their peers. Enterprise value (theoretically what a company is worth to an acquirer, generally calculated as market capitalisation plus debt less cash) can be calculated whereas forward-year revenues would need to be estimated. The second ratio is Price/Earnings-to-Growth, or PEG, again using forward-year earnings. This ratio gives an in-sight into the degree of over-pricing or under-pricing of a stock’s current valuation. A value less than one indicates that earnings per share (EPS) growth is likely to surpass the market’s current valuation, suggesting that the stock price is undervalued; and vice versa. But a valuation exercise is more than just plugging in numbers into formulae – investors would also need to have an understanding of the underlying business as well as the addressable market (that is, the potential customers that will buy a company’s products or services). Hence, due dili-gence is important. In the case of Alibaba, easily the largest online e-com-merce company in the world, it saw a strong debut on NYSE on Sept 19. Its share price jumped some 36 per cent to US$92.70 versus the initial IPO price of US$68 per share. Alibaba is now the fourth most valuable tech company in the world, even ahead of Facebook. Based on Bloomberg consensus, there are seven “buys” and one “hold” on Ali-baba, with a 12-month target price of US$100.71. Genevieve: What is your outlook on the TMT sector broadly (tech/media/telecom), on a near to medium-term basis. What are the prospects of an upward (or downward) re-rating? Stuart: Firstly, my remarks are with respect to the technol-ogy sector rather than TMT. While there will be some stock-specific winners, the telecom and media industries are overall losers in the technology revo-lution. Telecom companies are faced with ever growing data demands on their network, and there is constant price pressure driven by technology. Media companies are gradually seeing their advertising markets attacked by the Internet. Overall technology stocks have dramatically outperformed non-technology stocks over the last 20 years. Why? In a world where most things seem to get worse and more expensive, technology is one of the few things that consistently get better and cheaper. Obviously this has meant that rational beings have diverted an increasing percentage of their expend-iture to the technology sector. We see no reason for this to change as technological in-novation continues apace. For this reason technology has tended to trade at a premium to the overall market. Current-ly the premium is low relative to history, so we believe that relative to other equity investments the technology sector still represents good value. In addition, technology compa-nies are among the most cash generative in the world and technology companies’ balance sheets are generally rich with cash, enabling strong dividend growth, buybacks, and mergers and acquisitions, further supporting technology valuations. Charles: Near term, there is room for caution. The US bull market is five years old and complacency is setting in. Valu-ations are high, but a long way short of the dotcom days. For a start, the TMT companies make huge profits, whereas 15 years ago, they didn’t. While the sector could be overvalued, the memory of that era will prevent what we could fairly de-scribe as a bubble of historic proportions. If this is a bubble, it’s a small one. In fact, there are many doubters, perhaps too many. One reason TMT has done so well is that the sector hasn’t been THE BUSINESS TIMES’ WEALTH ROUNDTABLE Genevieve Cua, BT Wealth Editor, poses questions to four wealth experts for their views on technology stocks
  • 24. roundtable | 24 | wealth ‘Media companies with popular, differentiated content should be well positioned in our view, as content remains king in a digital world.’ Frederic Fayolle, Director and Technology Specialist, Deutsche Asset Wealth Management embraced by the masses. Fifteen years ago, most investors ended up in technology. Today, few people are banging the drum. What is happening is real, but prices are most probably ahead of themselves and there may be a better opportunity to buy when the market cools off. Frederic: We are constructive on TMT overall, although more positive on technology and media than on telecom. Technology stocks have strong balance sheets and cash flows, trade at low historical relative valuations versus the overall market, and their revenue growth is benefiting from a slow but sustained global economic recovery, driving steady (though not high by historical standards) IT spend-ing growth. We do not think technology sector margins are at risk, even though they are at a historical high, because there is no sign of a pick-up in wage inflation and tech com-panies can continue to offshore more of their costs, now including not only production but increasingly research and development. Wage inflation is key for tech margins as wages are the largest cost component for the sector. Media companies with popular, differentiated content should be well positioned in our view, as content remains king in a digital world. Telecom is for us less attractive than media or technol-ogy, as many telcos risk being turned into “data utilities”, depressing their revenue growth and constraining margins. In this context, we would look for opportunities from con-solidation. Carey: We think the TMT sector holds promise as technol-ogy has always been about innovation which could lead to the next big thing. With a game changing technology, pay-offs to innovative companies and their shareholders could be huge. However, business or product cycles in the TMT sector tend to be quite short-lived, especially for those companies that cater to the “increasingly more fickle” consumer mar-ket. Hence, the challenge is to try to spot the “next big thing” and after that, determine when to cash out on one’s invest-ment. However, note that even business cycles cannot escape the influence of the bigger economy, especially since a lot of these tech products fall under the consumer discretionary segment – that is, buying tends to slow during bad times. Based on the current economic outlook, China – the second largest economy in the world – appears to be splut-tering in terms of growth. But the rest of the world is not exactly in the best of health either. In June, the World Bank pared its 2014 forecast for world gross domestic product (GDP) from +3.2 per cent to +2.8 per cent, but largely kept its forecasts for 2015 at +3.4 per cent and 2016 at +3.5 per cent, as it expects economic growth to pick up later this year. Similarly, the IMF in July shaded down its 2014 global growth forecast by 0.3 percentage points to +3.4 per cent; but has left its projection for 2015 intact at +4 per cent. So at least in the near term, the overall outlook could re-main somewhat muted. As such, a big re-rating is unlikely to be on the cards. Genevieve: Which sub-sectors of TMT are you most positive or negative about, and why? Stuart: We have been overweight the Internet sector for the last 10 years as the Internet has, and will continue, to take market share as it disintermediates old economy competi-tors given its radically lower-cost business model. Demo-graphic factors are also positive for the sector as older “digi-tal refugees” are replaced by tech savvy “digital natives” who view technology as a necessity and spend a much greater percentage of their time online. Our fund (Henderson Global Technology Fund) is un-derweight in the software and IT services sectors. Intense competition and pricing pressures from cloud computing versus legacy software have made the sector unattractive. Within IT services, our largest underweight has been IBM where it has seen pressures in its hardware and commodity outsourcing segments. Charles: Software has been repackaged as software-as-a-service (SAAS). In the past, buying a new software package was a capital expenditure decision that had to be agreed to by the chief technology officer. Today, SAAS is likely to be managed in the cloud and so has a lower impact on a company’s systems. The decision to buy is more likely to be made by sales, marketing or a design team. Decentralised systems are gaining traction. Hardware is more negative. It is capital intensive, com-petitive, soon-to-be-obsolete and has lower profit margins. The growth in the cloud means there is less need for com-panies to upgrade their equipment. According to Kleiner Perkins Caufield Byers (KPCB), in 1992 it cost US$569 to store a gigabyte of data whereas today, it costs two US cents. That’s great for mankind, but less so for an investor. Frederic: We are positive on Internet due to superior rev-enue growth which should continue as the Internet further increases its penetration of retail and advertising spending and as it enables some efficient and differentiated business models which should be very profitable. Many Internet companies however – including the largest ones – are in “re-investment” mode, which limits their margin expansion and need to be watched. We are positive on software as an increasing portion of the value added by technology resides in software, and suc-cessful software companies have high operating leverage and profitability. Finally, we are cautious on hardware due to the com-moditisation impact of cloud-based technologies on tradi-tional enterprise hardware product lines (for example serv-ers and storage) and the decline in printing volumes due to digital imaging (affecting printers and printer supplies). Carey: For now, we believe that the social media theme will continue to remain relevant, as more and more people get connected. Recent studies show that people are also stay-ing online for longer. We feel that companies such as Face-book, Twitter and up-and-coming Chinese players such as Alibaba and Tencent Holdings that can leverage this growth should do well. We also believe that the demand for crowd-sourced content will grow and this may pave the way for innova-tive companies to tap this trend. We highlight that some of the tech giants have also noticed this trend and made some large acquisitions. Recently, Amazon paid US$970 million for Twitch, a website that hosts live-stream gaming-relat-ed videos, where its one million broadcasters have made Twitch the fourth most-trafficked site behind Netflix, Goog-le (including YouTube) and Apple. Market watchers say Twitch not only offers a big en-gaged audience of young people for Amazon to tap, but could also further Amazon’s ambition to move into the me-dia business. They note that Amazon already offers Netflix-like streaming of shows and movies with its Prime service. On the other hand, this may spell doom for the tradi-tional Pay TV operators who are already suffering from in-creased competition from OTT (Over-the-Top) operators such as Netflix, if they do not innovate and revamp them-selves to cater to changing consumer behaviour and needs. Cable operators such as StarHub have started to offer paid content on mobile devices, but the high cost of data con-sumption could limit demand. PHOTO: ISTOCK
  • 25. The leading Swiss private banking group. Since 1890. www.juliusbaer.asia Julius Baer is present in over 40 locations worldwide. From Hong Kong, Shanghai, Singapore, Dubai, Moscow, Milan, Monaco, Frankfurt, London, Guernsey, Nassau and Montevideo to Geneva, Lugano, St. Moritz and Zurich (head offi ce).
  • 26. Genevieve: What place does TMT equities have in an investor’s portfolio? Stuart: Technology is impact-ing more and more of the economy. From transport to factories, machinery is be-coming increasingly rich in semiconductors, sensors and software. Productivity has been massively improved – can you now imagine a world without the Internet, e-mail, or mobile connectivity? Just as those “digital refugees” roundtable | who have failed to adapt to the new economy are increas-ingly becoming second-class citizens, investors who fail to understand how technology is impacting the world are go-ing to find it harder to thrive. To avoid investing in the technology sector is to ignore one of the most dynamic and fastest growing sectors in the economy. One caveat – investors often forget that investing is full of pitfalls, and it is easy to get carried away with the excitement of the technology sector. Technology, like any investment, needs to be part of a balanced portfolio – be-ware the siren song of getting rich quick – it rarely ends well. Charles: Amara’s law states that we tend to overestimate the effect of technology in the short run, but underestimate it in the long run. Long-term investors should consider investing in technology, but as always, value matters. This sector isn’t cheap, but provides growth at a time when many other sectors do not. Whether the world economy booms or slows, vast quantities of data will find its way into the cloud. For an investor, this is a comforting thought. The rule for bull markets is to buy on the dips. The technology sector is one of the few areas where growth is assured. But bear in mind that this bull market has come a long way, so prices could come under pressure over the medium term. If and when they do, an investment will be a great opportunity. Frederic: TMT equities can contrib-ute effectively to outperformance of an equity portfolio. This is par-ticularly true for technology stocks at the two ends of a value/growth barbell, where tech stocks have his-torically tended to outperform the overall market (while tech stocks which are “in the middle” have not outperformed). Technology business models change faster than in other sectors, creating risk. But this is also an opportunity for investors who can perform good analysis; the quantita-tive evidence of this is that technol-ogy has the highest dispersion of re-turns among all equity sectors. Carey: Low-beta stocks such as utili-ties and consumer staples tend to be more defensive in nature and usually offer lower returns as compared to high-beta stocks such as tech and commodi-ties where their businesses are more cyclical in nature and come with higher risk/reward profiles. For most of us, a “balanced” portfolio probably works best where the low-beta stocks give some stability both in terms of earnings and dividends, while the high-beta ones offer us the opportunity to get some higher returns in ex-change for taking on incremental risk. The allocation be-tween the two segments would then depend on our individual risk appe-tite, investment horizon and some-times market opportunities. Therefore, we think that TMT equities can feature in an inves-tor’s portfolio. For example, telecom stocks are generally considered to be quite defensive and offer pretty decent and stable dividends, which would allow them to fall into the “low-beta” basket. Interestingly, some of the tech stocks, especially those involved in B2B manufacturing such as Venture Corp, also pay pretty decent dividends every year as they generate very strong operating cash-flows. On the other hand, investors seeking higher returns can look at tech companies with strong growth potential, either driven by new tech-nologies or products. However, the risk is significantly higher as some of these companies may not be profit-able yet or are marginally profitable but may still need to spend a lot of money to develop their products or markets. Nevertheless, investors can still ride on these compa-nies’ growth potential, but they must be nimble enough to get off once the growth slows – usually when the hype is over or when valuations get out of hand – and move on to the next big thing. nW 26 | wealth ‘Business cycles cannot escape the influence of the bigger economy, especially since a lot of these tech products fall under the consumer discretionary segment – that is, buying tends to slow during bad times.’ Carey Wong, Investment Analyst, OCBC Investment Research ORGANISATION CONTACT DETAILS ABN AMRO Private Banking has a mature local presence in more than 10 countries worldwide. Within Asia and Middle East, ABN AMRO currently has three private banking centres in Singapore, Hong Kong and UAE. It is the oldest bank in Singapore, with its history dating back to 1858. AIA Singapore is The Real Life Company that understands it’s hard to be sure where the next investment will take you. What’s guaranteed is protection from AIA. 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  • 28. global outlook | Seeing the big picture The world economy seems set to enjoy continued growth, providing a reasonably healthy background for stocks By Giles Keating VER the last few weeks, global stock markets saw significant short-term volatility. Should investors use declines as opportunities to add O to longer-term equity exposure? Or should they keep away in expectation of further falls? To help answer this question, this ar-ticle aims to address two key issues. First, do global developed-economy equities of-fer value, or are their prices still inflated by quantitative easing and zero interest rates? Second, will the world economy keep grow-ing over the next two to three years, provid-ing further support to stock prices, or is it at risk of slowing back towards recession? The ratio of equity prices to earnings (based on consensus estimates for profits over the next 12 months, averaged across the US and other major developed mar-kets) is close to its 25-year norm. So, this very widely used metric suggests that de-veloped equities are close to fair value. How can this be, after a five-year bull market that has seen a tripling of US stock prices (measured by the SP 500 index) and smaller but substantial rises else-where? The answer is that on this measure, equities were deeply undervalued at the low-point in March 2009, so the bull mar-ket has been a recovery to the norm, not a surge into over-valuation. Some well-known alternative valu-ation metrics give a more pessimistic conclusion. The ratio of prices to sales is high, reflecting wide profit margins that some people see as unsustainable. A simi-lar message comes from the “Schiller” or “cyclically-adjusted” price-earnings ra-tio, which aims to iron out the variation of profits across the cycle by comparing today’s prices with a 10-year average of profits. This measure stands well above its long-term norm, though not as high as during the dotcom bubble. However, this metric has its critics. It uses the profit definition from government statistics rather than company accounts. Moreover, it includes the very poor profits from the 2008-2010 recession which were the worst in over 70 years and seem un-likely to be repeated soon. By contrast, valuation measures that compare the returns on equities with those on bonds give strong support to the optimists. For example, the earnings yield (that is profits as a percentage of market capitalisation) for blue-chip companies in the US Dow Jones index is close to re-cord highs against bonds, suggesting that stocks are very cheap. Some valuation measures are close to fair value, some above and some below. Thus, there is no overwhelming case to see equities as either very cheap or very ex-pensive. The best interpretation is proba-bly that they stand close to fair value. How should investors react? A good economy will tend to push stock prices above fair value and raise fair value itself. And con-versely for a bad economy. This brings us to the economic outlook. The big picture is familiar to investors: The US and the UK seem to be expanding at a reasonable if not stellar rate that allows for a cautious monetary tightening next year. The eurozone and Japan are sluggish but are probably just being held on a positive trend by monetary expansion. China is in adjustment to a growth trend that probably lies below the current 7.5 per cent target, while countries in the rest of Asia-Pacific and beyond are seeing divergent trends according to whether they depend on the slowing commodity sector or on the more buoyant industrial and consumer sectors. Looking ahead Overall, it is a world economy with sig-nificant spare resources and still very easy money, which seems set to enjoy contin-ued but not rapid growth for at least sev-eral more years, providing a reasonably healthy background to stock markets. This is broadly the consensus, and as always there are risks. On the downside are the overhang of public debt, the impact of rising US rates and geopolitical uncertainty. However, there are also upside factors. For over five years, the world has been suffering from inadequate supplies of oil, copper and most other raw materials vital to the modern economy. Reflecting this, since 2010 oil prices have traded around US$100 a barrel or above, roughly triple the pre-2008 norm, with a similar picture for copper. This extraordinary shortage of key commodities has been good news for their producers, but it has almost certainly been a major drag on global growth. The good news is that it is at long last starting to ease. Major investment in new mines and oil wells in recent years, combined with softer growth in China and elsewhere, is bringing supply and demand into a better balance and putting downward pressures on prices. For oil, this has been obscured by the supply outages due to political and secu-rity issues in Libya, Nigeria and elsewhere, which have broadly offset the extraordi-nary boom in US production. Now at long last, some recovery in supply from these troubled areas is allowing oil prices to fall significantly below US$100 a barrel. If this goes a bit further, it could give a major stimulus to developed economies over the next two years. That should provide an ad-ditional upward impetus to stock prices, on top of that implied by the analysis of valuation that has been given here. n W Giles Keating is Global Head of Research, Private Banking and Wealth Management, Credit Suisse 28 | wealth PHOTO: ISTOCK
  • 29. Commitment Long term vision, Conviction driven, Innovation, Bespoke solutions, Preservation. Crédit Agricole (Suisse) S.A. Singapore Branch 168 Robinson Road, #23-03 Capital Tower Tel: +65 6423 0325 www.ca-privatebanking.com/singapore Today and tomorrow Abu Dhabi - Belgium - Brazil - Dubai - France - Hong Kong - Lebanon - Luxembourg - Miami - Monaco - Singapore - Spain - Switzerland - Uruguay