A simple approach to Personal Branding. Based on the principles outlined in No Money Marketing (www.nomoneymarketing.org). Ideal for anyone who wants to establish themselves professionally. First presented at an event of the Women's Business Council of Motorola, Bangalore

1. Personal Branding
Jessie Paul
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http://www.flickr.com/photos/dagoaty/3336225924/sizes/s/
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2. • What’s in it for you?
• What’s in it for the organization?
• How do you measure your brand?
2 www.nomoneymarketing.org
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3. Why Brand Me
Lifetime employment Lifetime employability
Managed careers Enabling careers
Faceless corporates Corporates on Facebook
Feature sales Experience sales
Top-down marketing Social media immersion
3 www.nomoneymarketing.org
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4. Plant trees before you need shade
4 www.nomoneymarketing.org
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5. Brand You
Who am I?
Why buy me?
Why not buy someone else?
5 www.nomoneymarketing.org
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6. Do an Obama
MySpace
• Create a brand
MyBo LinkedIn
blueprint
Barack Obama
Twitter Facebook
YouTube
• Stars are created,
not born
• Point of View
http://www.flickr.com/photos/jurvetson/2419606812/
6 www.nomoneymarketing.org
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7. Quick Wins
• Blog about your area of interest
• Participate in a LinkedIn group
• Read one article a day on Twitter
• Attend free online events
• Join your alumni network
• Send an annual update to your mentors
7 www.nomoneymarketing.org
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8. Google rankings
Requests for your expertise
Best answer ratings
http://www.flickr.com/photos/katmere/62037353/sizes/m/
Blog hits & comments
Measuring
Respect of your peers
Success
8 www.nomoneymarketing.org
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9. Thank You
www.twitter.com/jessie_paul
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