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Why It Pays for Retailers to Be Likeable

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Why  It  Pays     For  Retailers   To  Be   #Likeable   @DaveKerpen, CEO, @LikeableMedia Author of @LikeableBook Slideshare.net/DaveKerpen
#Likeable    
Listen  first   &   never  stop  listening   #Likeable    
#Likeable    
#Likeable    
Responsiveness   is  NOT   a  choice   #Likeable    
#Likeable    
#Likeable    
#Likeable    
#Likeable    
Meaningful   engagement   cannot  be   mechanical   #Likeable    
#Likeable    
#Likeable    
“I’m  sorry.” #Likeable    
#Likeable    
#Likeable    
#Likeable    
“Thank  you.” #Likeable    
#Likeable    
#Likeable    
Provide  Value   #Likeable    
10%  Off          =    Marketing     50%  Off          =    Value     100%  Off    =    Loyal  customers  for  life   #Likeable    
#Likeable    
Every  brand  has  a  story.   Tell  yours.   #Likeable    
#Likeable    
#Likeable    
Inspire   customers  to   share  their  stories   #Likeable    
#Likeable    
SURPRISE!   &  delight   #Likeable    
#Likeable    
#Likeable    
Social  ads  =  perfect  targeting   #Likeable    
#Likeable    
Don’t  sell  –compel   #Likeable    
#Likeable    
#Likeable    
29,500  visitors  to  website  &  $21,000  in   sales  from  Pinterest   #Likeable    
56,173  codes  redeemed   tied  directly  to   Facebook  and  Twitter     #Likeable    
It’s  just  a   cocktail   party   #Likeable    
First  look  at     3  Easy  Ways  Retailers   Can  Measure  ROI   From  Social  Media   Efforts  
Feedback?   Grand  Prize!   Give  us  your  business  card  to  win!   @DaveKerpen   FB.com/LikeableMedia   @LikeableMedia   dave@likeable.com  

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