1. Case Study:
Stride Rite – Moments Book

2. Goals
• Reconnect and rebuild the brand’s relationship with moms and
create new relationships with moms
• Create a platform for moms to revisit memories with Stride Rite
&

3. Strategy
• Create a Facebook Stride Rite baby book for mothers to share their stories
and special moments
Allowing moms to talk and share stories about their kids created the
ideal opportunity for Stride Rite to reconnect with moms on social
media.
• Used Facebook page, premium ads, and apps to promote the scrapbook

4. Result
• Over 57,000 views and interactions with the Stride Rite moments book
Because the brand Stride Rite has such a strong connection with
kids learning to walk, creating a campaign that targeted moms’
special memories created organic engagement on multiple levels.
• Connections were made by the sharing of stories and pictures.

5. Additional Materials

6. Additional Materials
The Stride Rite Moments contest resulted in thousands of entries from moms
who were anxious to show off their kids and share their memories.

7. THANK YOU!
Questions? Contact us:
@LikeableMedia
www.facebook.com/LikeableMedia
contact@likeable.com
(212) 660-2458