1. Social Media Success for
Small Businesses
Presented by Cara Friedman
#likeable
http://slideshare.net/likeable

2. Have a Question?
• Tweet questions to @LikeableCC or using the
hashtag #likeable
• Ask questions on our Facebook page at
fb.com/likeablecc
• Use the chat bar in GoToWebinar to ask
questions!
#likeable

3. Agenda
• Choosing Your Networks
• Making the Most of Limited Time
• Time-Saving Tools
• Content is King
• Facebook Advertising
• Socialize Your Website
• When Worlds Collide: Online & Offline Integration
• Social Media Dos and Don’ts
• Watch and Learn: Case Studies
#likeable

4. Who is Likeable?
#likeable

5. What Is Likeable Community College?
• Social Media Education
Program
• 26 weekly webinars
• Monthly guest lecturers
• 24/7 Live Help
• Community Management
Assessment Test
• Likeable U
#likeable

6. Choosing Your Network
#likeable

7. Choosing Your Networks
• What is Facebook?
• Allows users to make personal
profiles, connect with others, and
share information.
• 900 million monthly active users
• Brands can make personal
connections with their fans and
increase brand awareness.
#likeable

8. Choosing Your Networks
• What can brands do on Facebook?
• Engage and interact with fans
• Share multimedia content and
information
• Provide customer service
• Offer contests, promotions, and
exclusive deals
• Drive traffic to website and blog
#likeable

9. Choosing Your Networks
• Facebook Best Practices
• Set up a brand page, not a personal page
• Create a custom URL
• fb.com/LikeableCC
• Respond to all fans
• Take advantage of Facebook customization options
• Post content at times when fans are most engaged
• Don’t host illegal contests on Facebook
• Wildfire
#likeable

10. Choosing Your Networks
• What is Twitter?
• Public sharing of information in
posts that are limited to 140
characters or less.
• There are 100+ million Twitter
users.
• Brands are using Twitter to
broadcast information and to build
relationships with fans through
conversation.
#likeable

11. Choosing Your Networks
• What can brands do on Twitter?
• Engage and interact with followers
• Provide customer service
• Host contests & giveaways
• Participate in and lead Twitter Chats
• Drive traffic to your website and blog
#likeable

12. Choosing Your Networks
• Twitter Best Practices
• Respond to messages and mentions from followers
within 24 hours
• Incorporate popular #hashtags to gain greater
tweet visibility
• Follow back users who are following you
• Search and reach out to potential followers and
customers
#likeable

13. Choosing Your Networks
• What is Yelp?
• Yelp is a site that enables users to
discover great, local businesses
• 66 million monthly unique visitors in Q4
2011
• Users can write reviews of local
businesses
• 25 million local reviews have been
written
#likeable

14. Choosing Your Networks
• What can brands do on Yelp?
• Monitor page for honest feedback
• Message customers publicly or privately
• Create deals to turn visitors into
customers
• Track views
• Provide customers with up-to-date
information about your business
• Buy ads
#likeable

15. Choosing Your Networks
• Yelp Best Practices
• Update business information frequently
• Add photos to business pages
• Incentivize & encourage best customers to leave
reviews
• Respond to all negative reviews
#likeable

16. Choosing Your Networks
• Niche Networks
• Pinterest
• Instagram
• Flickr
• LinkedIn
#likeable

17. Choosing Your Networks
• Pick One!
• Pick the network most in line with your business.
• Pick the network you’re most passionate about.
• Know the main functions and uses of each network.
• Know your target demographic.
• Know how much time you have to spend.
#likeable

18. Making the Most of
Limited Time
#likeable

19. Making the Most of Limited Time
Daily
• Sweep social channels 2-3 times
• Respond to all fans & followers
• Monitor & optimize social ads
Weekly
• Search for shareable, relevant
current events & articles
#likeable

20. Making the Most of Limited Time
Monthly
• Develop 2-4 weeks of content
• Determine how often you will be
publishing content
• Be consistent
• Refresh Facebook cover photo
• Analyze success & failure to shape
future strategy
#likeable

21. Time Saving Tools
#likeable

22. Time Saving Tools
BufferApp
• Schedule Facebook posts, LinkedIn updates and tweets
• Buffer selects times to automatically publish content when
your audience is most engaged
• Analyze your content to determine what works best with your
audience
#likeable

23. Time Saving Tools
Reporting
• Facebook Insights
• SocialBro
• TweetStats
• PinPuff
• Radian6
#likeable

24. Content is King
#likeable

25. Content is King
• Content drives fan engagement, page growth and traffic.
#likeable

26. Content is King
• Excellent content is:
• Relevant to your brand and community’s interests
• Fresh and unique
• Expressed in different forms
• Available consistently for your community
#likeable

27. Content is King
• To produce excellent content:
• Plan out your schedule in advance
• Include strong calls to action
• Incorporate outside articles, news stories, blogs, and
sources to keep information fresh
#likeable

28. Facebook Advertising
#likeable

29. Facebook Advertising
• Drive page growth & fan engagement
• To make the most of a small budget:
• Hyper-target ads by location and
interest
• Set a daily spend limit to remain
within budget
• Monitor suggested bid range
#likeable

30. Socialize Your Website
#likeable

31. Socialize Your Website
• Create a social hub/portal
• Links to social channels
• Shareable content
• Use APIs for Facebook, Twitter &
other networks
• Develop scrollable feeds
#likeable

32. When Worlds Collide:
Online & Offline Integration
#likeable

33. When Worlds Collide:
Online & Offline Integration
• Create in-store signage
• Include information on business cards
• Add social mentions to receipts
• Incorporate into presentations
• Provide fans in real life with incentives
• Incorporate online promotions into
offline tactics
#likeable

34. Social Dos and Don’ts
#likeable

35. Social Dos and Don’ts
• DON’T push tweets to your Facebook
page
• DON’T delete negative comments,
complaints or feedback
• DON’T be inauthentic with fans and
followers
• DON’T be inconsistent across networks
in terms of voice and design
#likeable

36. Social Dos and Don’ts
• DO develop a brand voice and stick to it
• DO respond to everyone
• DO create consistent, unique content
• DO include strong calls to action
• DO analyze what has and has not worked
for your brand before developing new
strategies and content
• DO create a clear, optimized profile
picture for each social channel
#likeable

37. Watch & Learn:
Case Studies
#likeable

38. Watch & Learn: Case Studies
Residential and Commercial Building
#likeable

39. Watch & Learn: Case Studies
Paper Company
#likeable

40. Watch & Learn: Case Studies
Cupcake Business
#likeable

41. Watch & Learn: Case Studies
Museum
#likeable

42. Watch & Learn: Case Studies
Dentist
#likeable

43. Watch & Learn: Case Studies
Bakery
#likeable

44. Watch & Learn: Case Studies
Antiques
#likeable

45. Watch & Learn: Case Studies
Gardening
#likeable

46. Watch & Learn: Case Studies
Zoo
#likeable

47. Watch & Learn: Case Studies
Startup
#likeable

48. Watch & Learn: Case Studies
Toy Store
#likeable

49. Watch & Learn: Case Studies
Food Cart
#likeable

50. Watch & Learn: Case Studies
Non-profit
#likeable

51. Watch & Learn: Case Studies
Community Bank Specialists
#likeable

52. Watch & Learn: Case Studies
Environmental Services
#likeable

53. Need Help?
• For info on social media training for
your small business contact Cara at
cara@likeable.com
• Email TODAY and get a free Bonus
Guide for Likeable Social Media

54. More Free Resources
• Tackling the Many Roles of the Social
Media Manager
• Hosted by Dave Kerpen
• July 18th, 3:30PM EDT
• Avoiding a Social Media Nightmare:
Building a Solid Content Strategy
http://buff.ly/N7ccJ9
• Hosted by Cara Friedman
• July 26th, 3:00PM EDT

55. Next Free Webinar
• Lessons Learned from the Top 40
Facebook Pages
• Hosted by Dave Kerpen
• July 11th, 3PM EDT
http://bit.ly/2012Top40

56. Contact Us/Thanks!/Grand Prize
• info@likeablecc.com • Email TODAY and get a free Bonus
• Likeablecc.com Guide for Likeable Social Media
• Fb.com/likeablecc • Cara Friedman –
cara@likeable.com
• Twitter.com/likeablecc
• 212-660-2458
• 240 W 37th Street NY NY 10018
#likeable