Google+ is a social network that allows direct engagement between friends, consumers and brands through posts, messages, videos and photos. It has five main sections and deep integration with other Google products. For brands, it provides an opportunity to share content, connect with fans, and potentially boost search visibility. Best practices for brands include making a single verified page, using photos effectively, and developing a strategy for engagement.

1. For Brands

2. What is Google+?

3. What is Google+?
Google+ has 5 main sections: Home, Photos, Profile, Circles, Games
Google+ also has deep integration with all other well used and
trusted Google products (YouTube, documents, calendar, etc.)

4. What is Google+?
Google’s a social network that enables
direct friend-to-friend or brand-to-
consumer engagement through posts,
messages, video hangouts and visuals.

5. What is Google+?
Google+ users are placed into “Circles” to organize
contacts into specific groups.

6. Why Google+ for brands?

7. Why Google+
For Brands?

8. Why Google+
For Brands?
Opportunity to share stories, videos,
photos, and more
Deep integration with Google analytics
including time spent on page
Ability to rally brand ambassadors or
your most active fans and connect with
them in a more intimate setting
Potential for better search opportunities
for brand pages
Video Hangouts to engage with fans
(meet-ups, interviews, Q&As, etc.)
Hyper targeting ad platforms

9. Why Google+
For Brands?
The Layout:
Sleek, professional
The layout is easy to use and is
attractive to viewers.
Highlight pics, videos, articles, locations
and more all on home screen.
Brand profiles will start to look less like
personal profiles.

10. Why Google+
For Brands?
Great platform for all professional services companies.
For brands to communicate with large or small groups
of people.

11. Verified Accounts
Verified/official brand pages are currently
only available to worldwide brands that
work with Google and those that Google
has determined to have a high likelihood
of being impersonated.

12. Direct Connect
The Google+ Direct Connect functionality will help to give Google+
pages more visibility in the search engine results pages. Users can
type “+” before the brand in Google search to find their page.
To have this functionality you must first link your Google+ page to
your website. If you are a Google advertiser, set up happens through
your Google sales rep.

13. Additional Details
No Touch Policy:
Brand pages can’t interact with users unless
users interact with them first.
User has to add page a circle before page
adds user to a circle.

14. Additional Details
Multiple administrators will
roll out in the next couple
of weeks.
Google is working on ways
to make brand pages more
discoverable to Google+ users.
No vanity URLS yet.
API will be opening to third
party developers in the
near future.

15. Best Practices
Brands should make 1 page.
Brands with multiple locations
should make more.
Photo Dimensions:
Profile photo: minimum upload
width 200 X 200 pixels
Scrap book photos:
125 X 125 pixels

16. Next Steps
Talk to your Likeable team so they can set
you up on Google+ if it makes sense for
your brand and start working on a strategy
for the new and exciting space!