SlideShare ist ein Scribd-Unternehmen logo
1 von 6
Downloaden Sie, um offline zu lesen
Case Study: Cumberland
Farms- Free Chill Zone Day
Goals




• Gain Fans: Gain more fans and customers

• Drive Sales: Reach target audience and drive offline sales




                                   &
Strategy




• Free Chill Zone Day Challenge Event: Encourage users to reach 50,000
  likes on the Cumberland Farms Chill Zone fan page within 22 days in order
  to receive a free beverage in return

                                          The Chill Zone is a favorite product from Cumberland
                                          Farms. Using the Chill Zone for a competition was a
                                          great way to promote growth on Facebook.
Results



•   Goal of 50,000 likes was reached in 10 days instead of 22

• On free Chill Zone Day, 80,000 chill zones were sold. 40,000 were attributed
  to the Facebook page
                                                       This campaign succeeded in driving
                                                       people to Cumberland Farms locations
                                                       for the Chill Zone. Pictures of people
                                                       enjoying the drink can be found online.




• Cumberland Farms Chill Zone reached 100,000 likes from a 3rd Free Chill
  Zone challenge (from 80,000) organically without ads

• Cumberland Farms Chill Zone page has topped 154,000 fans
Additional Materials
THANK YOU!
    Questions? Contact us:
       @LikeableMedia
www.facebook.com/LikeableMedia
     contact@likeable.com
        (212) 660-2458

Weitere ähnliche Inhalte

Mehr von Likeable Media

Your Guide To Social Advertising For The Holiday Season
Your Guide To Social Advertising For The Holiday SeasonYour Guide To Social Advertising For The Holiday Season
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
 
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is LikeableLikeable Media
 
The Most Likeable Senior Executives Online
The Most Likeable Senior Executives OnlineThe Most Likeable Senior Executives Online
The Most Likeable Senior Executives OnlineLikeable Media
 
The New Marketing Reality: Visual Content
The New Marketing Reality: Visual ContentThe New Marketing Reality: Visual Content
The New Marketing Reality: Visual ContentLikeable Media
 
Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013Likeable Media
 
Build Your Social Strategy in 30 Minutes - WOMM-U
Build Your Social Strategy in 30 Minutes - WOMM-UBuild Your Social Strategy in 30 Minutes - WOMM-U
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
 
The Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your PocketThe Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your PocketLikeable Media
 
The (Im)possible Role of the Social Media Manager
The (Im)possible Role of the Social Media ManagerThe (Im)possible Role of the Social Media Manager
The (Im)possible Role of the Social Media ManagerLikeable Media
 
Best Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media ContentBest Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media ContentLikeable Media
 
Social Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy StepsSocial Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy StepsLikeable Media
 
Why Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And ProfitableWhy Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And ProfitableLikeable Media
 
How Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandHow Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandLikeable Media
 
Effective Email Marketing
Effective Email MarketingEffective Email Marketing
Effective Email MarketingLikeable Media
 
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be LikeableWhy It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be LikeableLikeable Media
 
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...Likeable Media
 
Building a Solid Content Strategy
Building a Solid Content StrategyBuilding a Solid Content Strategy
Building a Solid Content StrategyLikeable Media
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerLikeable Media
 
Lessons Learned From The Top 40 Facebook Pages
Lessons Learned From The Top 40 Facebook PagesLessons Learned From The Top 40 Facebook Pages
Lessons Learned From The Top 40 Facebook PagesLikeable Media
 
Social Media Success for Small Businesses
Social Media Success for Small Businesses  Social Media Success for Small Businesses
Social Media Success for Small Businesses Likeable Media
 
The Business Value and the Five A+ Attributes Of An Amazing Community Manager
The Business Value and the Five A+ Attributes Of An Amazing Community ManagerThe Business Value and the Five A+ Attributes Of An Amazing Community Manager
The Business Value and the Five A+ Attributes Of An Amazing Community ManagerLikeable Media
 

Mehr von Likeable Media (20)

Your Guide To Social Advertising For The Holiday Season
Your Guide To Social Advertising For The Holiday SeasonYour Guide To Social Advertising For The Holiday Season
Your Guide To Social Advertising For The Holiday Season
 
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable
 
The Most Likeable Senior Executives Online
The Most Likeable Senior Executives OnlineThe Most Likeable Senior Executives Online
The Most Likeable Senior Executives Online
 
The New Marketing Reality: Visual Content
The New Marketing Reality: Visual ContentThe New Marketing Reality: Visual Content
The New Marketing Reality: Visual Content
 
Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013Social Media Trends Snapshot 2013
Social Media Trends Snapshot 2013
 
Build Your Social Strategy in 30 Minutes - WOMM-U
Build Your Social Strategy in 30 Minutes - WOMM-UBuild Your Social Strategy in 30 Minutes - WOMM-U
Build Your Social Strategy in 30 Minutes - WOMM-U
 
The Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your PocketThe Future of Social Media Is In Your Pocket
The Future of Social Media Is In Your Pocket
 
The (Im)possible Role of the Social Media Manager
The (Im)possible Role of the Social Media ManagerThe (Im)possible Role of the Social Media Manager
The (Im)possible Role of the Social Media Manager
 
Best Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media ContentBest Practices for Creating Engaging Social Media Content
Best Practices for Creating Engaging Social Media Content
 
Social Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy StepsSocial Media ROI in 7 Easy Steps
Social Media ROI in 7 Easy Steps
 
Why Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And ProfitableWhy Dentists Should Use Facebook To Become More Likeable And Profitable
Why Dentists Should Use Facebook To Become More Likeable And Profitable
 
How Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your BrandHow Strategic Promotions Can Positively Impact Your Brand
How Strategic Promotions Can Positively Impact Your Brand
 
Effective Email Marketing
Effective Email MarketingEffective Email Marketing
Effective Email Marketing
 
Why It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be LikeableWhy It Pays for Retailers to Be Likeable
Why It Pays for Retailers to Be Likeable
 
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Insta...
 
Building a Solid Content Strategy
Building a Solid Content StrategyBuilding a Solid Content Strategy
Building a Solid Content Strategy
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
 
Lessons Learned From The Top 40 Facebook Pages
Lessons Learned From The Top 40 Facebook PagesLessons Learned From The Top 40 Facebook Pages
Lessons Learned From The Top 40 Facebook Pages
 
Social Media Success for Small Businesses
Social Media Success for Small Businesses  Social Media Success for Small Businesses
Social Media Success for Small Businesses
 
The Business Value and the Five A+ Attributes Of An Amazing Community Manager
The Business Value and the Five A+ Attributes Of An Amazing Community ManagerThe Business Value and the Five A+ Attributes Of An Amazing Community Manager
The Business Value and the Five A+ Attributes Of An Amazing Community Manager
 

Kürzlich hochgeladen

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 

Kürzlich hochgeladen (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 

Case Study: Cumberland Farms - Free Chill Zone Day

  • 1. Case Study: Cumberland Farms- Free Chill Zone Day
  • 2. Goals • Gain Fans: Gain more fans and customers • Drive Sales: Reach target audience and drive offline sales &
  • 3. Strategy • Free Chill Zone Day Challenge Event: Encourage users to reach 50,000 likes on the Cumberland Farms Chill Zone fan page within 22 days in order to receive a free beverage in return The Chill Zone is a favorite product from Cumberland Farms. Using the Chill Zone for a competition was a great way to promote growth on Facebook.
  • 4. Results • Goal of 50,000 likes was reached in 10 days instead of 22 • On free Chill Zone Day, 80,000 chill zones were sold. 40,000 were attributed to the Facebook page This campaign succeeded in driving people to Cumberland Farms locations for the Chill Zone. Pictures of people enjoying the drink can be found online. • Cumberland Farms Chill Zone reached 100,000 likes from a 3rd Free Chill Zone challenge (from 80,000) organically without ads • Cumberland Farms Chill Zone page has topped 154,000 fans
  • 6. THANK YOU! Questions? Contact us: @LikeableMedia www.facebook.com/LikeableMedia contact@likeable.com (212) 660-2458