2. US MOBILE AD SPENDING, 2011-2017
Billions and % change
$27.13
178%
$21.53
$16.17
77.3%
92%
$7.29
$4.11
$11.33
55.5%
42.7%
$1.48
2011
2012
2013
2014
2015
33.1%
2016
Mobile Ad Spending
26.0%
2017
% change
Includes display (banners and other, rich media and video), search and messaging based advertising: ad spending on tablets is included
Source of data: http:/
/eMarketer.com