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US MOBILE AD SPENDING

2011-2017
US MOBILE AD SPENDING, 2011-2017
Billions and % change

$27.13
178%

$21.53
$16.17
77.3%

92%

$7.29
$4.11

$11.33
55.5%

42.7%

$1.48
2011

2012

2013

2014

2015

33.1%

2016

Mobile Ad Spending

26.0%

2017

% change

Includes display (banners and other, rich media and video), search and messaging based advertising: ad spending on tablets is included

Source of data: http:/
/eMarketer.com

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Mobile ad spending projections

  • 1. US MOBILE AD SPENDING 2011-2017
  • 2. US MOBILE AD SPENDING, 2011-2017 Billions and % change $27.13 178% $21.53 $16.17 77.3% 92% $7.29 $4.11 $11.33 55.5% 42.7% $1.48 2011 2012 2013 2014 2015 33.1% 2016 Mobile Ad Spending 26.0% 2017 % change Includes display (banners and other, rich media and video), search and messaging based advertising: ad spending on tablets is included Source of data: http:/ /eMarketer.com