Social media is about creating community and conversation. Lifeology knows and understands how to maximise this for your brand, for long term results.

1. Socialise Me
Creating community and conversation
The ‘social’ of social media
Strategies for
social media publicity in campaigns
and events

2. Let’s get talking…
Worldwide there are over 1 billion people on social
networks
talking, sharing, engaging, passing
opinion
In South Africa there are currently:
9.4 million Facebook users
5.5 million Twitter users
680,000 on Instagram
That’s a lot of people with power to comment,
compliment, criticise…
…and buy
Source: South African Social Media Landscape Report 2014, World Wide Worx & Fuseware

3. We create conversation over
multiple platforms
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Conversation in real-time – great for
awareness and event commentary
Updates are always visible to all online
followers…you are front-of-mind
You have 140 characters to convey your
message – brief and punchy
Your brand conversations can be found
through searches – see what is being
said
Your interaction with your users is very
public – great for transparency
‘Eaves-dropping’ on conversation can
grow your network – you don’t know
where opportunity lies
One of South Africa’s fastest growing social
networks
Be seen in a world where visual content is
king
Show your brand in a personal light
Humanise your content
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Your messages are visible whenever your fans
come online – post when convenient
Pages are highly visual for promotions and
competitions – make them impactful
Brands are mostly selected by users who already
know them – good for loyalty but you need to
create awareness
Fans need to be drawn to pages regularly for
updates to appear in their timeline – regular
engagement is key
Update length is unlimited and related
comments are easily tracked – shows your
brand’s engagement
Correspond directly and privately with your fans
– address them 1-on-1
Second largest search engine in the world
A visual idea of your brand – a personal
window into your world
Limitless content

4. Our services
…augment marketing and PR strategies & couple social networking
…augment marketing and PR strategies & couple social networking
tools with campaigns & events
tools with campaigns & events
A. Social Media Publicity
B. Social Media Ambassadors
Source social influencers, bloggers and/or
celebrities best suited to the event
Attend your event as representation of New Media
alongside traditional media
Create online awareness of the event through
conversation and our sourced influencers
Encourage social media conversation AT the event
through our attendees, expanding the audience
beyond the room
Raise awareness of the hashtag at the event and
ensure key messages are communicated by the right
people
Tweet from @jodenecoza Twitter account
(>39,000 followers) *Optional
Track stats *Optional
Prepare social media report for each event
*Optional
Source social influencers, bloggers and/or
celebrities who are guaranteed to have a brand fit
Coordinate ambassadors’ online relationship with
the brand across the relevant platforms
Oversee online presence of ambassadors & ensure
correct utilisation of hashtag campaign
Ensure agreed-upon number of online mentions
from ambassador
Monitor ambassador’s communication with the
brand & feedback to relevant parties
Track stats for duration of campaign *Optional
Prepare social media report for each event
*Optional

5. Our services continued
C. Event and Campaign Strategy
Development
and Support
Co-develop online strategy from traditional
marketing and PR strategies
Assist in establishing a presence on social
networks (Twitter, Facebook, YouTube, Instagram)
Tips and tools to grow your community
Identify key influencers for your brand
Guidelines to optimise your social media platforms
Monitor your account according to an agreed
strategy for a period
Guidance in stimulating conversation
Assist with setting up tools to track stats
D. Personal Branding online
Identify the desired community with a focus on
who to follow
How to connect and engage
Ensure personal brand is visible across the
platforms
Content guidance for each platform
Finding your online “voice”
Time management of social media
Taking your online persona offline
Making your brand mobile
This service is coupled with personal coaching by
affiliated coaches

6. Our services continued
E. Training
How to develop online strategy from traditional
marketing and PR strategies
Guidelines to establish a presence on social
networks (Twitter, Facebook, YouTube, Instagram)
Tips and tools to grow your community
How to identify and engage key influencers for
your brand
Guidelines to optimise your social media platforms
How to monitor your accounts
Guidance in stimulating conversation
Identifying available tools to track stats
Lifeology has existing relationships and online networks to establish
Lifeology has existing relationships and online networks to establish
your presence
your presence
We specialise in long-term relationships
We specialise in long-term relationships
Tangible results are produced from aa reputable third party
Tangible results are produced from
reputable third party

7. Our ROI commitment
Social media events:
We bring the right crowds from the online space, knowing what they
will buy
We have a community of over
40,000
Our online communication entices the community to go offline to
experience the product
Our community wants to get involved
Sound social media strategy leads to longer lifetime value of a customer
and brand loyalty
We constantly engage so that your customers remain
loyal
All accounts and events are professionally monitored
We will show you the results

8. Notable impact

9. Notable impact

10. New media in action

11. Online impact at events

12. Online impact at events

13. Some of our clients

14. Contacts:
Jodene
0827817570
@jodenecoza
jodene@lifeology.biz
Greg
0836018147
@ohgodknows
greg@lifeology.biz