2. Introduction
• We hear many lectures and
lessons about calculated risks,
clearing obstacles, dealing with
problems and making
decisions.
• Through these classes we are
trained to gather as much
information and data as we
can.
3. Important
• This information is
designed at helping us to
make decisions that will test
us and incrementally
improve and innovate our
business or professional
life.
4. Information
Main Problems
• Some people get
overwhelmed with choices
and feel bombarded with so
much information can
become afraid of all the
possibilities that information
can bring.
• Psychologists have a term
for this — choice overload.
5. Information
Choice Overload – Main Effect
• In the presence of an abundance of
so much information or too many
choices, people often become
overwhelmed and even frozen.
• These individuals inevitably revert
to what is easiest and end up
effectively making no decision at
all.
• That can be particularly dangerous
in business and ultimately, in life.
6. Information
Choice Overload - Research
• One study showed, that
when presented with
many products, most
consumers tend to
default to the easiest
choice: “buying nothing
at all”.
7. Choice Aversion
Painful Lesson
• Another painful lesson in
“choice aversion” is the fact
that far too many people
choose not to choose and
by default, allow decisions
to made for them.
• They thus go through life
trying to avoid risk and
again, this often means
avoiding decisions
completely.
8. Avoid Decisions
Avoid Life
Conclusion
• As a general rule, "losses loom larger
than gains“. This is what causes
people to avoid decisions and
reflexively avoid them altogether.
• Avoiding decisions is not really living.
• Part of the enjoyment in life is what we
accomplish from learning, exploring,
and trying new things.
• A person truly can't function and enjoy
life without making decisions.
9. Lico Reis Consultoria
& Línguas
Roberto Lico Reis
www.licoreis.com
licoreis@licoreis.com
E-books: www.migre.me/oQ5
Linkedin: www.migre.me/1d9r
Twitter: @licoreis
10. Lico Reis Consultoria
& Línguas
Roberto Lico Reis
www.licoreis.com
licoreis@licoreis.com
E-books: www.migre.me/oQ5
Linkedin: www.migre.me/1d9r
Twitter: @licoreis
