Indice analitico del Libro "SEO e SEM GUIDA AVANZATA AL WEB MARKETING" 2° EDIZIONE. http://www.libro-seo.it/

1. SEO e SEM
Guida avanzata al Web Marketing
eller e
ests izion
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Marco Maltraversi 2e
SEO Semantica: Microdati, Rich Snippets e Authorship Markup >>
Abilità e trucchi Black Hat SEO: come scalare le classifiche >>
Google Panda, Google Penguin e le ultime novità di Google >>
Tecniche di Web Marketing Persuasivo e CopyWriting per la SEO >>

2. Indice analitico
A Click-Through Rate (CTR), 58
Accessibilità, 183 cloaking, 277, 420
Ahrefs, 468 Cluetrain Manifesto, 60
AJAX, 246, 317, 431 clustering, 38
Alexa Rank, 35, 58, 307 CMS, 183
Alt, 152, 226 competitor, 116, 304
Anchor Text, 144 concorrenza, 61
AOL, 51 consistenza, 180
Article Marketing, 327 Consumer Generated Media, 67
AskJeeves/Teoma, 51 contenuto duplicato, 262
autorevolezza, 306 Conversion Rate, 58
copywriting, 280
B core sites, 24
BackLink, 58, 302, 311, 432 CPA (Cost Per Action), 58
BadRank, 307 CPO (Cost Per Order), 58
Bebo, 416 crawling layer, 427
Bing, 51, 370 cross browser, 211
Black Hat SEO, 445 cross-linking, 275, 312, 316
blog, 289, 324 CSS, 213, 223, 312, 430
Boilerplate, 434
brand awareness, 65 D
branding, 65 deep linking, 230, 302
buzz marketing, 328 Del.icio.us, 413
Diigo, 414
C Direct Hit, 40
cache, 225 directory, 26, 319
Caffeine, 42, 439 direct response, 65
491

3. SEO e SEM | Guida avanzata al Web Marketing
DIV, 213 G
DNS, 91, 253 Google, 84, 100, 51
DocType, 133, 255 Google AdSense, 375, 380, 463
document retrieval, 22 Google AdWords, 69, 373, 374
dominio di terzo livello, 264 Google Alert, 461
doorway page, 277, 421 Google Analytics, 381, 463
duplicazione, 273 Google Blog, 353
Dwell Rate, 66 Googlebot, 190
Google Instant, 48
E Google Maps, 345
Ebay, 331 Google Merchant Center, 355
eCPM (Cost Per Mille), 59 Google News, 350
e-mail marketing, 67, 337 Google Panda, 441
emozionalità, 288 Google Places, 346
EPC (Earning Per Clic), 59 Google Sandbox, 435
epinions, 417 Google Translate, 272
errore 404, 203 Google Libri, 354
Excite, 52 guest posting, 327
eye-tracking, 99 GUI, 180
F GWT (Google Webmaster Toolkit), 141,
Facebook, 392 209, 460
FBML (Facebook Markup Language), 397 H
Feed RSS, 197, 330, 381, 407 hashtags, 390
filtro Bombing, 436 header HTTP, 271
filtro Bowling, 436 Hi5, 416
Flash, 228 HillTop, 37, 190
Flickr, 369, 404 HotBot, 52
fogli di stile, 125 hot-linking, 228
Folksonomy, 411 HTML 5, 153
follow, 134 HTTP caching, 225
forum, 321
frame, 430 I
frequenza delle keyword, 121 impression, 58
frequenza di rimbalzo, 464 inbound link, 302
FriendFeed, 407 index, 134
fruibilità, 183 indexer, 29
492

4. Indice analitico
indicizzazione, 58 M
information retrieval, 18 MajesticSeo, 468
IP, 276 marketing virale, 66, 334
IWon, 52 Matt Cutts, 87
meta tag, 123
J microblogging, 390
JavaScript, 246 microformati, 159
K Mixx, 415
keyword prominence, 122 Mobile Marketing, 63
keyword, 99, 285 motore di ricerca, 21
keyword density, 120 multicanalità, 329
keyword difficulty, 102 multilingua, 261
Keyword Effectiveness Index, 115 MySpace, 401
keyword pattern, 120 N
keyword proximity, 121 navigabilità, 179
keyword stuffing, 421 Netscape, 52
KPI (Key Performance Indicators), 59, 71 Newsvine, 415
L nofollow, 134
lackout, 220 noindex, 134
landing page, 59, 63, 288, 335, 374 noscript, 231, 314
Latent Dirichlet Allocation, 173 O
Latent Semantic Indexing, 170 object tag, 241
LDA, 120 off page factor, 31
legge 80/20, 106 on page factor, 30
link analysis, 31 Orkut.com, 416
link baiting, 315, 334 outbound link, 302
link building, 275, 315
LinkedIn, 388 P
link farm, 438 PageRank, 84, 32, 58, 190, 307, 454
link popularity, 31, 58, 190, 275, 301, 419 Page Vector, 24
link spamdexing, 419 parola chiave, 86
long tail, 105 Pay Per Click (PPC), 59, 373
LSI, 120 PDF, 235
Lycos, 52 penalizzazioni, 434
Penguin Update, 441
493

5. SEO e SEM | Guida avanzata al Web Marketing
Personal Branding, 387 S
pertinenza di marketing, 104 Scribd, 417
Ping, 455 Search engine, 94, 301
Pingback, 324 SERP, 86, 16, 89
popolarità, 301, 306 server proxy, 220
Popularity, 116 shadow domain, 420
principio di Pareto, 105 short tail, 105
prominenza, 126 Silverlight, 239
pull, 60 single sign-on, 265
push, 60 sitelinks, 250
sitemap, 186, 191, 255
Q sitemap video, 243
quality score, 374 SlideShare, 406
query informative, 19 SMM (Social Media Marketing) , 66, 382
query navigazionali, 19 SMO (Social Media Optimization) , 21,
query processor, 29 74, 382, 383
query transazionali, 19 sniping, 108
R snippet, 130
rankability, 86 social bookmarking, 67, 329, 410
RDFa, 161 social network, 382, 447
Reddit, 415 social news, 330, 414
Redirect, 430 social news explosion, 446
Redirect 301, 203 sottocartella, 267
Redirect 302, 206 sottodominio, 266
rel=“alternate”, 148 spam, 85
rel=“canonical”, 147 Spider, 28
rel=“nofollow”, 146, 319 Squiido, 417
REP, 134, 136 Stop words, 127
reputazione, 306 StumbleUpon, 413
retweet, 390 Surface link, 302
rewrite engine, 199 SWF Address, 234
RIA (Rich Internet Application), 181, 229 SWFObject, 230, 233
robots.txt, 136 T
ROI (Return On Investment), 63, 104, tabelle, 213
58, 378 tabelle nidificate, 224, 430
494

6. Indice analitico
tag canonical, 429 W
tag di intestazione, 142 W3C, 125, 216
target, 62 Web 2.0, 86, 246
targeting geografico, 275 Web Marketing, 20, 59
tasso di conversione, 58, 63 WebRank, 308
Technorati, 412 Webring, 314
tecniche euristiche, 100 web semantico, 40, 157
teoria della coda lunga, 105 web server, 450
Term Vector, 24 Wide Side Factor, 32
testo duplicato, 423 widget, 340
testo nascosto, 422 Wikipedia, 408
TLD, 90, 264, 310 www.kelkoo.it, 369
Topical link, 310
Topical TrustRank, 308 X
Top Level Domain (TLD), 265 Xing, 389
Trackback, 325 XML, 157, 231
Trusted see, 314 XMLHTTP, 247
TrustRank, 34, 189, 307, 439 Y
Twitter, 390 Yahoo!, 51, 369
U Yahoo! Answers, 369, 447
URL, 199 Yahoo! Auto, 369
URL rewriting, 200 Yahoo! Gruppi, 369
usabilità, 182 Yahoo! Local, 369
User Agent, 137, 277, 452 Yahoo! Pulse, 369
Yahoo! Viaggi, 369
V Yelp, 417
Vanity URL, 396 YouTube, 242, 403
Viadeo, 418
viral marketing, 287
visibilità a pagamento, 68
visibilità “naturale”, 69
495