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Tamar Political Search Index Case Study By Liberate Media ,[object Object]
Tamar,[object Object],Tamar is a search and social conversion agency, combining extensive expertise in natural search engine optimisation with conversion-focused design and social media to generate more online sales for brands such as B&Q, Lloyds TSB, The AA and RBS,[object Object]
What is the Political Search Index (PSI)?,[object Object],The Tamar Political Search Index (PSI) was conceived as a newsworthy and topical method of positioning the agency as an innovator in Natural Search, with the knowledge and expertise to challenge current practices in the sector. ,[object Object],In the run up to the UK’s general election the PSI was an excellent opportunity to examine in detail how the major political parties were engaging with their voters online.,[object Object]
Research and collaboration ,[object Object],Liberate Media worked closely with Tamar’s research directors in the agency’s London and Cape Town offices to identify the scope of the research work, collaborating on detailed planning, reviewing and amending the focus of data needed, and confirming the potential outcomes with Tamar.,[object Object],[object Object]
PSI 2: focused on how the political parties were failing to protect their online reputations
PSI3: analysed how the parties set up their online campaigns and how well, or badly, they connected with voters around the main policy issues,[object Object]
 Specialist vertical sectors of interest
 Digital and marketing trade titles
 Pre determined and researched blogs
 The PSI news was distributed through online newswires and Pressitt, Liberate Media’s social media news release platform.,[object Object]

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Tamar Political Search Index Case Study By Liberate Media