Looking at why branding is important to HE

1. Why would a successful
university review its brand?

2. Top 10 UK research-intensive university
Member of the Russell Group

3. However, market research
undertaken by the University
of Southampton showed
public perception did not
reflect this.

5. The brand is not the logo.

9. “Universities are not very good
at selling themselves because
they have never had to.”
Chapleo, C. 2007 Barriers to brand building in UK universities

13. One in five postgraduates that
declined a place at this university
did so because of its perceived
reputation and prestige in
comparison to other institutions.
Source, 2008 Postgraduate online survey - University of Bath