The music video will focus on the artist's performance in an old pub in Brick Lane, London. It will intertwine his performance with a nostalgic narrative based on the breakdown of a previous relationship. This will help audiences relate to the artist and see him as a real person dealing with human problems. Shooting on location in Brick Lane and at Brightlingsea Beach will emphasize the artist's roots in Britain.

2. • We want the music video to mainly
focus on our artist’s performance in
an old pub in Brick Lane.
• We also want to intertwine a
nostalgic narrative with the
performance.
• The narrative would be based on a
previous relationship that Jack
Butler has had and the rollercoaster
of emotions that where present at
that time.
• We really want the narrative to
show the break down of a
relationship as we feel that this
would best visually suit the
messages in the songs lyrics.

3. • We want our audience to feel
that our artist has a personal
relationship with the music
he’s creating.
• We depict him going through
a troubled relationship to
show him as a relatable
individual with real human
problems.
• We also want to give him a
very indie British style to
emphasis him as a “home-
grown” talent.
• We made a more detailed
account of our artist in a
prezi:
• http://prezi.com/5rtsactqtgyc/
who-is-our-artist/

4. Personal Relationships:
• This is a very common theme in a lot of the
of the music video’s we analysed within
our genre (Jake Bugg – Two Fingers, Ed
Sheeran – Everything has
Changed, Daughter - Still).
• We also thought that for the genre and the
type of audience members that will be
listening to his music that this theme would
be appropriate and relatable to our target
audience.
• We also want to brand our artist as
“human”. He isn’t highly
glamourized, surrounded with dancers and
other external exponents used to upgrade
many artist’s image as one that is a above
a normal human being. We present him as
a very lonely performer. His only solace is
his guitar and the lyrics he’s singing.
• We thought that by intertwining the raw
performance aspects with the depiction of
a raw relationship gives our artist a
humbled human quality despite having
immense musical ability. This allows our
audience to understand his music on a
personally level and ultimately respect his
music even more.

5. Brick Lane:
• We chose to establish our
artist’s performance in brick
lane due to use wanting to
depict him as a “local” artist.
An artist that you may bump
into the bustling streets of
Soho rummaging through a
vintage clothing store.
• We want to again
emphasize him as a proud
British artist who is
comfortable on home soil.
We feel that this would give
him a certain affinity with the
British public as someone
who they (much like Adele
or Ed Sheeran) can proudly
call a product of this country.

6. Brightlingsea Beach:
• We wanted to establish the narrative in
a aesthetically pleasing location.
• We also thought that the beach really
can act as metaphor in itself for the
message in the songs lyrics. The songs
lyrics comment consistently on nature
and power - e.g wait on, thunder
sky, Wherever there's smoke, there'll
soon be fire. We thought that the
uncontrollable nature of the sea. The
wild beauty of the setting would really
help push the narrative visually and
intellectually as we juxtapose our
narrative with the sea.
• We also wanted to show our artist as
having human experiences. Going to the
beach is usually partnered with a sense
of childhood memory and we thought
that this setting would give the correct
tone to merge the visuals and audio.

7. Lighting:
• We really want to use as much natural light
as possible. This is mainly to give a sense
of realism to the video; allowing our
audience to feel as present as possible
with what is being seen visually – whether
it the performance or the narrative.
• For the performance, we may use a
spotlight as we liked this use in Jake
Bugg’s video broken. However we are still
deliberating over this due to us wanting the
audience to feel that they’re witnessing
something special. The spotlight gives a
blatancy to our artists talent. Without a
spotlight it gives him an underwhelming
presence which could work in conjunction
with his overwhelming voice.
• For the narrative, most of it will be shot on
the beach using natural light, however we
have access to a small hut which we feel to
decorate with fairy lights to present the
relationship as a quite a deep childish
romance.

8. Camerawork:
• We really want to keep the camera as smooth as
possible. We want the audience to have a ghostly
presence, as if visiting a past memory. The use of slow
motion, Steadicam or still shots will feature heavily
throughout.
• We also feel that due to the slow, tide-like, rhythm of
the song that we want the camera to emulate this
smooth rhythm.
• As much as do want the audience to be present in the
relationship, we want the relationship to feel slightly
alien to them with more artistic shots (we may be using
a snorricam for a few shots). This would help convey
some elements in the song lyrically. For example when
Jack Butler sings “from the outside, from the
outside, Everyone must be wondering why we try, Why
do we try” we want the audience to be almost asking
these same questions after viewing some aspects of
the relationship.
• We want the camerawork to help our audience
navigate Jack Butler’s frame of mind when writing the
words. We want an empathy and sympathy to be
created by our camerawork to help for our target
audience again to personally connect with our artist
and be able to relate to him.

9. http://www.youtube.com/watch?v=OLQkVyzQlOI
Snorricam:
Steadicam
:
http://www.youtube.com/watch?v=IQgImELxJM0&safe=act
ive

10. Editing:
• Slow paced and smooth to match the audio

11. • Jack Butler will be wearing
typical indie-British
clothing, i.e. a leather
jacket, skinny jeans and
either boots or scuffed up
trainers, glasses and a hat
are also an option, this is a
all and essential part in
creating our artist and
representing him in the
right genre.