Reputation Management in Latin America: Navigating Social Conflicts, Government Intervention and Diverse Markets
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The document discusses reputation management challenges in Latin America, including social and environmental conflicts, human rights issues, interventionist governments, weak institutions, corruption, differing media consumption, social gaps, and structural poverty. It notes the rise of multinational Latin American companies and questions whether a single reputation strategy can be effective across the diverse region, whether multinationals understand the Latin American reality, and whether traditional reputation models apply.
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Reputation Management in Latin America: Navigating Social Conflicts, Government Intervention and Diverse Markets
- 1. REPUTATION MANAGEMENT IN LATIN AMERICA GLOBAL PR SUMMIT 2012
- 4. SOCIAL AND ENVIRONMENTAL CONFLICTS
- 5. SOCIAL AND ENVIRONMENTAL CONFLICTS HUMAN RIGHTS AND SECURITY ISSUES
- 6. SOCIAL AND ENVIRONMENTAL CONFLICTS HUMAN RIGHTS AND SECURITY ISSUES INTERVENTIONIST GOVERNMENTS
- 7. SOCIAL AND ENVIRONMENTAL CONFLICTS HUMAN RIGHTS AND SECURITY ISSUES INTERVENTIONIST GOVERNMENTS WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES
- 8. SOCIAL AND ENVIRONMENTAL CONFLICTS HUMAN RIGHTS AND SECURITY ISSUES INTERVENTIONIST GOVERNMENTS WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES DIFFERENT MEDIA CONSUMPTION PATTERNS
- 9. SOCIAL AND ENVIRONMENTAL CONFLICTS HUMAN RIGHTS AND SECURITY ISSUES INTERVENTIONIST GOVERNMENTS WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES DIFFERENT MEDIA CONSUMPTION PATTERNS SOCIAL GAPS | STRUCTURAL POVERTY
- 10. SOCIAL AND ENVIRONMENTAL CONFLICTS HUMAN RIGHTS AND SECURITY ISSUES INTERVENTIONIST GOVERNMENTS WEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES DIFFERENT MEDIA CONSUMPTION PATTERNS SOCIAL GAPS | STRUCTURAL POVERTY THE RISE OF MULTILATINAS
- 11. PERCEPTION OF THE PRIVATE SECTOR AND BUSINESS Private Companies are essential for the country’s development Trust in Private Companies Index Prepared by LLORENTE & CUENCA. SOURCE: LATINOBARÓMETRO, 2011 REPORT.
- 13. • CAN A SINGLE REPUTATION STRATEGY BE EFFECTIVE FOR SUCH A DIVERSE REGION? • DO MULTINATIONALS UNDERSTAND THE LATIN AMERICAN REALITY? • DO TRADITIONAL MODELS APPLY? • IS "GLOCAL" THE ANSWER? • WHAT CAN WE LEARN FOR LOCAL CORPORATIONS AND MULTILATINAS?
- 14. www.llorenteycuenca.com @llorenteycuenca @luisagarcia @jorgecachinero