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How to Make Your Digital Ads Work Lee Freund Director, Pharmaceutical Strategy PointRoll [email_address] 215-407-9186 http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=30932 http://www.mmm-online.com/
[object Object],[object Object],[object Object],How to Make Your Digital Ads Work  ,[object Object]
[object Object],[object Object],[object Object],[object Object],Perceived Creative Challenges Standard Display Ads Limit Results  ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Rich Media Reality  Unlimited Opportunity & Results  ,[object Object]
Rich Media enables you to  Fully Leverage the Digital Medium  Interaction Rates –  how many users engage with Message Average Brand Interaction Times –  how long Activities –  what they did Panels & Panel Clicks –  which Message drove conversion Video Completion Rate –  engagement level Impression Click Engagement Metrics ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Format and Structure Considerations  ,[object Object]
What Have We Learned?  ,[object Object]
Focused Approach Maximizes Results  ,[object Object]
Focused Approach Maximizes Results  ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Focused Approach Maximizes Results  ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Tools: Dynamic Ad Content Speed Learning and Improve Results ,[object Object]
[object Object],[object Object],[object Object],[object Object],Digital Ads should Never Be Finished ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Make Your Digital Ads Work  ,[object Object]

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How To Make Your Digital Ads Work MM&M Webcast June 2009

  • 1. How to Make Your Digital Ads Work Lee Freund Director, Pharmaceutical Strategy PointRoll [email_address] 215-407-9186 http://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=30932 http://www.mmm-online.com/
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