What I learned from the user experience community & others. Recommended readings: http://www.slideshare.net/johannakollmann/how-to-get-more-than-opinions-interview-techniques-and-advice http://giffconstable.com/2011/07/12-tips-for-customer-development-interviews-revised/ http://www.slideshare.net/cindyalvarez/m-6065975

1. What I learned about
customer interviews
in the last 6 months
Lukas Fittl
lukas@fittl.com

2. About Me
• Entrepreneur
(Efficient Cloud, Soup.io)
• Member of Spark59
(Lean Canvas, Running Lean)
• http://founderswiki.com/

3. What is a
Customer Interview?

4. “What are you
trying to learn?”
Don’t learn for learning’s
sake!

5. Take Notes Using
Index Cards

6. Topic Maps

7. Card Sorting

8. Price changes
the conversation

9. Thanks!
Keep learning:
founderswiki.com
Lukas Fittl
lukas@fittl.com