1. âWhere the food is great, the prices are low, and shopping is fun!â
TRADER JOEâS
By: Lindsey Finegood
2. ⢠Started by Joe
Coulombe in 1958
as a chain of
convenient stores
called Pronto
Market
⢠They competed
with convenience
stores such as 7-
Eleven.
⢠In 1967 the name
changed from
Proto Market to
TRADER JOEâS
3. What Is Our Goal?
Trader Joeâs strives for Success by focusing on:
⢠Quality, variety, and cost of their products
⢠Making sure that grocery shopping is a fun
and enjoyable experience for all
By Jumping on the Social Media Band Wagon!
4. Looking for new seasonal
productsâŚ
ollow us on FACEBOOK!
How about
upcoming eventsâŚ
On TWITTER!
8. How Can We Measure
Our Progress?
By Monitoring:
⢠Traffic on company website
⢠Fans on facebook
⢠Number of Twitter followers
⢠Number of Blog followers
⢠Calculating amount of sales after
the campaign is launched
9. How Much Will it Cost?
How ever much the employees are paid to update
each websiteâŚall the programs are free!