Exploring the concept of the expert, how newcomers have transformed other industries, the role of the newcomer in healthcare, and how we can actively engage talent to enter our industry.

1. HAPPY XX IN HEALTH
WEEK!
August 22, 2013

2. + Where am I?
 Welcome to Practice Fusion, the largest physician-patient platform in the US
 We provide free, web-based Electronic Health Records (EHR) technology to
medical offices and tools to help individuals find the right doctor, schedule
appointments, and manage their health/wellness
+ What is XX in Health
 XX in Health, an initiative of Rock Health, connects and empowers female
visionaries to drive change in healthcare.
+ Why are we here?
 Bring together talented individuals to celebrate XX in Health Week
 Discuss, share ideas, network, take action
The Game Plan

3. + Speak up, ask questions, share
+ Twitter
 @XXinHealth and @Rock_Health
 @PracticeFusion and @laurenfifield
 #XXinHealthWeek
+ Make some new friends
+ Read the Report: http://www.slideshare.net/RockHealth/xx-in-health-
report-20130818-2100

4. ex·pert (ˈekˈspərt) noun - a person who has a comprehensive and
authoritative knowledge of or skill in a particular area
+ Established credibility and recognition, experience / track
record, knowledge/skill
+ Internet accelerates path to becoming an expert
The Expert

5. Newcomers have a history of transforming industries
+ -Bill Gates
Technology  Philanthropy
+ -Julia Child
Spy  Cook/ /Writer/TV Personality
+ -Suze Orman
Finance  Writer/Motivational Speaker/TV Personality
+ -Sara Blakely
Sales Rep  Clothing (Spanx)
+ -Steve Jobs
Computer Technology (Apple)  Film/Animation Technology (Pixar)

6. Newcomers have a history of transforming industries
+ Charles Kemmons Wilson
Real Estate Agent Founder of Holiday Inns
+ Madame CJ Walker
Experienced Hair Loss  Hair Products
+ Phil Knight
CPA  Sports Products (Nike)
+ Charles Kemmons Wilson
Real Estate Agent Founder of Holiday Inns
+ Madame CJ Walker
Experienced Hair Loss  Hair Products

7. Newcomers have a history of transforming industries
+ -Elon Musk
Internet  Space  Cars  Hyperloop
+ John Paul Dejoria
Hair Products (John Paul Mitchell Hair Products)  Liquor (Patron
Spirits Company)
+ Richard Branson
Music  Airways  Mobile
+ Estee Lauder
Family Business  Cosmetics

8. The Healthcare Industry

9. The way I see it…
+ Relevant to everyone
 personally, professionally, spiritually, financially
+ Endless source of supply and demand
+ Low bar for technology utilization
+ Complex, interesting, and meaningful problems to solve
+ Room for margin improvement…everywhere
+ Something for everyone: workflow, change management, behavior
change, communication/network, design, reporting, data analysis…
+ Momentum and national focus

10. The way others might see it…

11. + Lots of technical and insider speak
+ Many silos in the underlying clinical, payer, patient, delivery settings
+ Complex regulatory environment
+ Constant change
What IS it about Healthcare?

12. Enough of me…more about you…

13. + How did you come to healthcare?
+ Would you consider yourself a Newcomer? Expert? Novice?
+ What challenges did you face?
+ Which of those became opportunities?

14. + Who’s missing (what types of thinkers? People? Skill sets)?
+ What we can do to bring newcomers to healthcare—
information, events, resources, etc.?
+ Find someone and try to get them involved
+ Host your own events or meetups
Take Action

15. 45 Mind Blowing Digital Health Statistics and Trends
Fred Pennic, Founder, HIT Consultant

16. + 1. By the end of 2012, four of five physicians will use smartphones
by end of 2012
+ 2. 85% of US Physicians own or use any smartphone professionally
+ 3. 62% of US physicians own a tablet in 2012 up from 31% in 2011
+ 4. 81% of physicians own an iPad
+ 5. 50% of tablet owning physicians have used their device at the
point of care
+ 6. 39% of US physicians communicate online with patients via
email, secure messaging, instant messaging, or online video
conferencing
Source: Manhattan Research: Taking the Pulse US 2012
How Physicians Utilize Digital Media

17. + 7. Two-thirds of physicians use online video to learn and keep up to
date with clinical information
+ 8. Physicians spend an average of 11 hours online for professional
purposes per week
+ Top 3 specialties hours spent online professionally per week:
+ 9. Hematology Oncologists – 17 hours
+ 10. Endocrinologists – 15 hours
+ 11. OB/GYNs – 13 hours
Source: Manhattan Research: Taking the Pulse US 2012
How Physicians Utilize Digital Media

18. + 12. 20% would like to monitor fitness & wellbeing
+ 13. 18% would like to allow a physician to remotely monitor a condition
+ 14. 11% would like to continue to monitor a previous condition
+ 15. 88% of physicians would like patients to be able to track or monitor their
health at home
+ 16. Most doctors wish they could wirelessly:
+ 17. $700 Million on mobile health applications
+ 18. $4 Billion on health related video games
+ 19. $8.9 Billion on resources rating MDs & hospitals
Source: Rock Health Business Models in Digital Health Consumer & Enterprise
Nearly half of consumers say they would buy mobile
health tech to:

19. 20. Consumers are willing to spend $14B on certain
digital health products
Source: Rock Health Business Models in Digital Health Consumer & Enterprise

20. + 21. According to recent study, the number of adults in the US (ages
18+) using mobile phones for health information grew from 61 million
to 75 million this year, while tablet adoption nearly doubled from 15
million to 29 million.
+ 22. 15 % of online consumers surveyed who own three devices and
use at least one for a health activity
+ 23. 60% are using all three screens to access health information.
+ 24. Physicians with three screens (tablets, smartphones, and
desktops/laptops) spend more time online on each device and go
online more often during the workday than physicians with one or
two screens
Source: Manhattan Research: Taking the Pulse US 2012
Multi-Screen Consumption

21. + 25. Results of survey healthcare extenders- non MD Healthcare
professionals who work directly with and on behalf of patients to
learn how they are using technology to educate patients
+ 26. 69% use a PC for interacting with patients
+ 27. 55% print out online materials to use with patients during a visit
+ 28. 29% use email for communicating with patients between visits
+ 29. 64% of healthcare extenders believe that technology has
impacted the quality of interaction with patients
+ 30. 44% deliver patient education through online video e.g. YouTube
Source: HealthEd Academy
Patient Education

22. + 31. 80% of Internet Users look online for health information
+ 32. 20% search for health related content on mobile devices
+ 33. 23% use social media to follow health experiences of friends
+ 34. Health related Google searches are up 47% from last year
+ 35. 81% of consumers click on a sponsored link when looking for
health information
Source: Geocentric
Patient Education

23. + 36. From Q3 of last year, digital health VC funding has increase 70%
in more money and 84% more in deals.
+ 37. 103 digital health companies have each raised more than $2M in
2012 by Q3 2012
+ 38. 10 % of digital health investors this year are new to healthcare
+ 39. 128 VC firms invested in digital health in 2012
+ 40. Majority of VC deals this year have been Series A or Series B
investments
Source: Rock Health Digital Health Q3 2012 Funding Report
Digital Health Startup Funding

24. + 41. San Francisco & Boston represent 50% of all 2012 funding
+ 42. The four largest deals in 2012 represent more than 20% of YTD
funding
+ 43. B2B businesses remain majority of funding, B2C grows slightly in
2012
+ 44. 77% of digital health funding went to B2B models in 2011
Source: Rock Health Digital Health Q3 2012 Funding Report
Digital Health Startup Funding

25. + 45. 90% of patients want to self-manage their healthcare leveraging
technology, such as accessing medical information, refilling
prescriptions and booking appointments online, but nearly half 46%
are unaware if their health records are available electronically.
The survey is based on an online survey of 1,110 U.S. patients to determine the preferred channels of
electronic health information and services.
Source: Accenture
Health Management