Newberry College asked me to come and share information about the future of their job market. They were also interested in how to help the long-term unemployed and what adults students might need to get back into the workforce.

1. How Newberry College Can Support
the Workforce Pipeline
October 8, 2013
Lorraine Faulds
Workforce Intelligence Coordinator
SC Department of
Employment & Workforce

2. Goal for this workshop:
Expose Newberry College staff to the local labor
market and explore how it can assist in growing and
keeping a skilled workforce.

3. College Degrees and Unemployment Rates
College majors with the highest unemployment
College majors with lowest unemployment rates
1. Clinical psychology 19.5%
1. Medical technology technician 1.4%
2. Miscellaneous fine arts 16.2%
2. Nursing 2.2%
3. United States history 15.1%
3. Treatment therapy professions 2.6%
4. Library science 15.0%
4. Medical assisting services 2.9%
5. (tie) Military technologies; educational psychology 10.9%
5. Agriculture production & management 3.0%

4. College Degrees and ROI
Worst & Best College Degrees in the US
Based on Return on Investment
WORST
Sociology
Fine Arts
Education
Religious Studies/Theology
Hospitality/Tourism
Nutrition
Psychology
Communications
Source: www.salary.com
BEST
Math
Information Technology
Human Resources
Economics
Biology
Engineering
Marketing
English

5. What Students Would Have Done Differently
To Be Successful in Today’s Labor Market
Source: Unfulfilled Expectations: Recent College Graduates Struggle in a Troubled Economy, John J.
Heldrich Center for Workforce Development, Rutgers University, May 2011

6. A word about geography & timeliness
Local data in this presentation is for either Newberry
County or the Upper Savannah Workforce Area,
which includes Abbeville Edgefield, Greenwood,
Laurens, McCormick, Newberry, and Saluda
counties.
Some data may seem old (ex. 1st quarter 2013), but our
data goes through rigorous quality assurance checks (on
both the state and national levels) to make sure that it is
as accurate as possible.

7. A look at the local area…
(population characteristics & labor force)

8. Population Characteristics

9. Population Characteristics
Population by Age (2011)
Newberry
0-9
10-19
20-29
30-39
40-49
50-59
60-69
70-79
80 & older
USAV
12.4
13.7
12.6
12.4
12.7
14.2
11.7
6.3
4.0
12.3
13.7
12.5
11.4
14.3
13.8
11.7
6.4
3.8

10. Commuting Patterns

11. Labor Force Information
First, a few definitions…
Employed: Persons 16 years old or older who worked for
pay any time during the week that included the 12th of the
month.
Unemployed: Persons 16 years old or older who are not
working but want a job and are able and willing to work.
Labor Force: Employed plus unemployed.
Unemployment Rate: Unemployment divided by labor
force.

12. Employment in Newberry County, Last 12 Months
Source: SC DEW, Local Area Unemployment Statistics program

13. Unemployment in Newberry County, Last 12 Months
Source: SC DEW, Local Area Unemployment Statistics program

14. Unemployment Rate, Last 12 Months
Newberry County and SC
Source: SC DEW, Local Area Unemployment Statistics program

15. Newberry County & SC Unemployment Rate
with Recession
RECESSION
Source: SC DEW, Local Area Unemployment Statistics program

16. Current Industry
Employment
Employment by Industry for Newberry County, Upper Savannah WIA, and SC
First quarter 2013
Newberry
USAV
SC
Agriculture, Forestry, Fishing & Hunting
4.1
2.1
0.6
Mining
0.0
n/a
0.1
Utilities
0.6
1.0
0.9
Construction
5.1
3.1
4.3
40.5
27.0
12.3
2.5
2.1
3.6
10.6
9.7
12.4
Transportation and Warehousing
2.1
3.7
3.2
Information
0.6
0.7
1.6
Finance and Insurance
1.4
1.6
3.7
Real Estate and Rental and Leasing
0.5
0.4
1.4
Professional and Technical Services
1.0
1.9
4.6
Management of Companies and Enterprises
n/a
0.5
0.9
Administrative and Waste Services
4.0
5.6
7.5
Educational Services
n/a
10.1
9.4
11.7
13.7
13.1
Arts, Entertainment, and Recreation
1.0
1.0
1.4
Accommodation and Food Services
7.1
6.5
10.2
Other Services, Ex. Public Admin
1.7
1.8
2.7
Public Administration
5.5
7.5
6.0
Manufacturing
Wholesale Trade
Retail Trade
Health Care and Social Assistance

17. Where Are The Jobs?
Newberry County Employment by Industry, 1st Qtr. 2013
Industry
Manufacturing
% of Emp.
40.5
Health Care and Social Assistance
11.7
Retail Trade
10.6
Accommodation and Food Services
7.1
Public Administration
5.5
Construction
5.1
Agriculture, Forestry, Fishing & Hunting
4.1
Administrative and Waste Services
4.0
Wholesale Trade
2.5
Transportation and Warehousing
2.1
Other Services, Ex. Public Admin
1.7
Finance and Insurance
1.4
Professional and Technical Services
1.0
Arts, Entertainment, and Recreation
1.0
Information
0.6
Utilities
0.6
Real Estate and Rental and Leasing
0.5
Mining
0.0
Management of Companies and Enterprises
n/a
Educational Services
n/a
Manufacturing Top Sectors
Wood Product Manufacturing
Machinery Manufacturing

18. Current Occupational
Employment
Top 20 Occupations with Wages in USAV, 2012
Cashiers
Slaughterers and Meat Packers
Team Assemblers
Retail Salespersons
Customer Service Representatives
Laborers and Freight, Stock, and Material Movers, Hand
Elementary School Teachers, Except Special Education
Janitors and Cleaners, Except Maids and Housekeeping Cleaners
Registered Nurses
Maintenance and Repair Workers, General
Combined Food Preparation and Serving Workers, Including Fast Food
Nursing Assistants
Office Clerks, General
Heavy and Tractor-Trailer Truck Drivers
Secretaries and Administrative Assistants, Except Legal, Medical, and Executive
Waiters and Waitresses
Secondary School Teachers, Except Special and Career/Technical Education
Photographic Process Workers and Processing Machine Operators
General and Operations Managers
Teacher Assistants
$18,264
$25,041
$32,121
$23,936
$25,185
$22,483
$45,456
$20,614
$62,153
$35,485
$17,955
$20,052
$24,494
$35,660
$28,606
$17,244
$46,196
$17,487
$89,228
$19,013

19. The Crystal Ball
Top 20 jobs with the most openings in The Upper Savannah WIA Area
(2010-2020)
Registered Nurses
Medical and Health Services Managers
Recreation Workers
Accountants and Auditors
Industrial Production Managers
Elementary School Teachers, Except Special Education
Pharmacists
First-Line Supervisors of Office and Administrative Workers
First-Line Supervisors of Personal Service Workers
First-Line Supervisors of Retail Sales Workers
Heavy and Tractor-Trailer Truck Drivers
Industrial Machinery Mechanics
Operating Engineers and Other Construction Equipment Operators
Bookkeeping, Accounting, and Auditing Clerks
Medical Assistants
Pharmacy Technicians
Police and Sheriff's Patrol Officers
Team Assemblers
Extruding, Forming, Pressing, and Compacting Machine Operators
Molding, Coremaking, and Casting Machine Setters, Operators, and Tenders

20. Top 50 Jobs with the Most Openings
in the Upper Savannah WIA
Top 50 Projected Occupations for the Upper Savannah Workforce Investment Area, 2010-2020
Code
Occupation Title
Total, All Occupations
291111
119111
399032
132011
113051
252021
291051
431011
391021
411011
533032
499041
472073
433031
Registered Nurses
Medical and Health Services Managers
Recreation Workers
Accountants and Auditors
Industrial Production Managers
Elementary School Teachers, Except Special Education
Pharmacists
First-Line Supervisors of Office and Administrative Workers
First-Line Supervisors of Personal Service Workers
First-Line Supervisors of Retail Sales Workers
Heavy and Tractor-Trailer Truck Drivers
Industrial Machinery Mechanics
Operating Engineers and Other Construction Equipment Operators
Bookkeeping, Accounting, and Auditing Clerks
2010
2020
Net
Estimate Projection Change
84,771
95,323
10,552
1,343
243
473
326
217
1,366
191
838
275
1,003
883
375
339
930
1,685
311
563
381
270
1,618
244
943
324
1,096
1,036
470
443
1,050
342
68
90
55
53
252
53
105
49
93
153
95
104
120
Percent
Change Career Cluster
12.4
25.5
28.0
19.0
16.9
24.4
18.4
27.7
12.5
17.8
9.3
17.3
25.3
30.7
12.9
Health Science
Health Science
Human Service
Business, Management and Administration
Business, Management and Administration
Education and Training
Health Science
Business, Management and Administration
Human Service
Marketing Sales and Service
Transportation, Distribution, and Logistics
Manufacturing Career
Architecture and Construction
Business, Management and Administration
See handout for complete list.
Education/Experience/On-the-Job (OJT)
Training
Associate's
Bachelor's
Bachelor's
Bachelor's degree
Bachelor's degree+1-5 yrs exp
Bachelor's+Internship
Doctoral or professional degree
HS/GED+1-5 yrs exp
HS/GED+1-5 yrs exp
HS/GED+1-5 yrs exp
HS/GED+1-5 yrs exp+short OJT
HS/GED+long OJT
HS/GED+moderate OJT
HS/GED+moderate OJT

21. Declining Occupations
By numerical change
Top 20 Projected Declining Occupations
in the Upper Savannah WIA Area, 2010-2020
Textile Knitting and Weaving Machine Setters, Operators, and Tenders
Textile Winding, Twisting, and Drawing Out Machine Operators
Rehabilitation Counselors
Photographic Process Workers and Processing Machine Operators
Correctional Officers and Jailers
Stock Clerks and Order Fillers
Pressers, Textile, Garment, and Related Materials
Postal Service Clerks
Postal Service Mail Carriers
Shipping, Receiving, and Traffic Clerks
Switchboard Operators, Including Answering Service
Geoscientists, Except Hydrologists and Geographers
Postmasters and Mail Superintendents
Postal Service Mail Sorters, Processors, and Processing Machine Operators
Child, Family, and School Social Workers
Data Entry Keyers
Forest and Conservation Workers
Printing Press Operators
Chemical Plant and System Operators
Chemical Technicians

22. Educational Requirements for
the Top 50 Jobs in USAV WIA
Education
# of Occs in Top 50
HS/GED
23
Less than HS
16
Postsecondary/vocational training
4
Associate's
1
Bachelor's
5
Doctoral or professional degree
1
39 out of 50
do not require
classroom
training beyond
high school!
But remember, many of these occupations do not pay well
because they do not require much education.

23. The more you learn, the more you earn!!
Source: US Census Bureau, American Community Survey, Table S1501

24. From the Top 50 Projected
Occupations…
Good jobs up to and including HS diploma/GED:
•Medical Assistants
•Truck Drivers, Heavy Duty
•Customer Services Representatives
•Retail Salespersons
•Security Guards
•Pharmacy Technicians
•Bookkeeping, Accounting and Auditing Clerks

25. Jobs that require
Postsecondary/Career Training or
an Associate’s Degree
•
Registered Nurses
•
Nursing Aides/Orderlies/Attendants
•
Licensed Practical Nurses (LPN)
•
EMTs and Paramedics
•
Production Supervisors

26. BUT REMEMBER…
The more you learn, the more you earn!!
Source: US Census Bureau, American Community Survey, Table S1501

27. Jobs that require
a Bachelor’s Degree or higher
Elementary School Teachers
Industrial Production Managers
Accountants & Auditors
Medical & Health Services Managers
Pharmacists

28. Supply vs. Demand
Do we have the correctly-trained population
(supply) to fill what employers want (demand)?
Education can affect the supply but not the
demand.
Short-term & Long-term
We can look at both short-term and long-term
supply and demand.

29. The Comparison
Short-term
Post-secondary degrees (SC Dept. of Education)
vs.
Online job ads (Conference Board Help Wanted
Online® data series)
Long-term
Career cluster chosen by high school students (SC
Dept. of Education)
vs.
2010-2020 Occupational Projections (SC Dept. of
Emp. & Workforce)
All data are categorized by career
clusters for comparison
purposes.

30. Supply
Cluster
Agriculture, Food and Natural Resource
Architecture and Construction
Arts, Audio/Video Technology and Communications
Business, Management and Administration
Education and Training
Finance
Government and Public Administration
Health Science
Hospitality and Tourism
Human Service
Information Technology
Law, Public Safety, Corrections and Security
Manufacturing
Marketing, Sales and Service
Science, Technology, Engineering and Mathematics
Transportation, Distribution, and Logistics
TOTAL
Short-term Supply
Post-Secondary Post-Secondary
Degrees by Career
Degrees by
Cluster Newberry Career Cluster in
College
USAV WIA
%
%
0.0
2.7
0.0
3.4
6.4
8.2
27.0
7.5
17.6
23.3
0.0
0.7
1.0
2.7
8.8
11.6
2.0
0.7
13.2
14.4
0.0
2.7
0.0
1.4
0.0
3.4
0.0
0.0
24.0
17.1
0.0
0.0
100.0
100.0
Long-term Supply
Students with
declared cluster
%
5.4
6.4
12.8
7.0
5.2
1.0
3.7
25.1
0.7
7.0
1.4
3.9
3.6
0.6
10.3
5.8
100.0
Colleges in the USAV area include Erskine, Lander, Presbyterian, Piedmont Technical, and Newberry.

31. Demand
Cluster
Agriculture, Food and Natural Resource
Architecture and Construction
Arts, Audio/Video Technology and Communications
Business, Management and Administration
Education and Training
Finance
Government and Public Administration
Health Science
Hospitality and Tourism
Human Service
Information Technology
Law, Public Safety, Corrections and Security
Manufacturing
Marketing, Sales and Service
Science, Technology, Engineering and Mathematics
Transportation, Distribution, and Logistics
TOTAL
Short-term
Long-term
Demand
Demand
HWOL for USAV
Occ Proj 2010-20,
WIA--Last 120
USAV WIA
days
%
%
0.4
3.4
3.6
8.7
2.3
4.2
8.2
13.6
1.3
8.0
2.2
1.9
0.0
0.8
28.6
12.9
8.7
5.3
2.5
6.1
2.2
2.3
1.2
4.2
14.9
14.8
10.8
5.3
7.4
4.9
5.8
3.8
100.0
100.0

32. Supply vs. Demand: The Gaps
Short-term Supply
Cluster
Agriculture, Food and Natural Resource
Architecture and Construction
Arts, Audio/Video Technology and Communications
Business, Management and Administration
Education and Training
Finance
Government and Public Administration
Health Science
Hospitality and Tourism
Human Service
Information Technology
Law, Public Safety, Corrections and Security
Manufacturing
Marketing, Sales and Service
Science, Technology, Engineering and Mathematics
Transportation, Distribution, and Logistics
TOTAL
Short-term
Demand
2012 Post2012 PostSecondary
Secondary
HWOL for
Degrees at
Degrees in USAV USAV WIA-Newberry College
WIA
Last 120 days
%
%
%
0.0
2.7
0.4
0.0
3.4
3.6
6.4
8.2
2.3
27.0
7.5
8.2
17.6
23.3
1.3
0.0
0.7
2.2
1.0
2.7
0.0
8.8
11.6
28.6
2.0
0.7
8.7
13.2
14.4
2.5
0.0
2.7
2.2
0.0
1.4
1.2
0.0
3.4
14.9
0.0
0.0
10.8
24.0
17.1
7.4
0.0
0.0
5.8
100.0
100.0
100.0
Long-term
Supply
Long-term
Demand
Students with
declared cluster
USAV WIA
%
5.4
6.4
12.8
7.0
5.2
1.0
3.7
25.1
0.7
7.0
1.4
3.9
3.6
0.6
10.3
5.8
100.0
Occ Proj
2010-20,
USAV WIA
%
3.4
8.7
4.2
13.6
8.0
1.9
0.8
12.9
5.3
6.1
2.3
4.2
14.8
5.3
4.9
3.8
100.0

33. The Gaps
Short-term
Need fewer post-secondary degrees in Education and Training
Need fewer post-secondary degrees in Human Service
Need fewer post-secondary degrees in STEM
Need more post-secondary degrees in Manufacturing
Need more post-secondary degrees in Marketing, Sales and Service
Need more post-secondary degrees in Health Science
Need more post-secondary degrees in Hospitality and Tourism
Long-term
Need fewer HS studests choosing Arts, A/V Technology and Communications
Need fewer HS studests choosing STEM
Need fewer HS studests choosing Health Science
Need more HS studests choosing Manufacturing
Need more HS studests choosing Business, Management and Administration
A comment about STEM…
Think lower-level technologists/technicians—they will still be needed. Keep an eye out
for new manufacturing companies coming to the area which may create a demand for
STEM workers.

34. Certificates in Online Job Ads
(Upper Savannah WIA)
Commercial Driver's License
Certified Registered Nurse
Certification in Cardiopulmonary Resuscitation
Physical Therapist Certification
Health Insurance Portability and Accountability Act
Licensed Practical Nurse
Pharmacy Technician
Better Business Bureau
Occupational Safety & Health Administration Certification
Speech and Language Pathologist
6 of the top 10 requested
certificates are
healthcare-related

35. Soft Skills Requested by Employers
(Upper Savannah WIA)
Oral and written communication skills
Customer service oriented
Detail oriented
Cash registers
Team-oriented, teamwork
Problem solving
Cash handling
Organizational skills
Troubleshooting
Self-starting / Self-motivated

36. What about the long-term
unemployed?
The Long-Term Unemployed by Education & Age
Education: Lots of potential to
bring the long-term
unemployed from HS/GED and
Associate’s/Some college up
to a Bachelor’s Degree.
Age: Interesting that 30-34 yr.
range is higher then drops and
climbs again in the 45-59 yr.
range.
Less Than 9th Grade
9th to 12th No Diploma
High School Graduate
Associates Degree/Some College
Bachelors Degree
Graduate Degree
Unknown
Newberry
1.1
14.1
42.4
22.8
3.3
0.0
16.3
USAV
0.8
12.5
43.0
18.2
4.7
0.6
20.2
19 or younger
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80+
Unknown
Newberry
0
9
8
11
8
6
13
11
11
3
6
3
1
0
2
USAV
1
61
81
98
75
70
82
86
61
50
27
19
4
1
7

37. How to Help the Long-Term Unemployed
DEW recently produced a study on the long-term or chronically unemployed and
entertained ideas of how to help them rejoin the workforce. Highlights of that
study concluded that:
•Employers perception of candidates may be an obstacle. They would rather hire
someone fresh out of college than someone who has been out of the workplace
for a long time and whose skills they may think have atrophied. DEW works with
hundreds of employers through our Business Services Division and can explain
the benefits of services such as apprenticeships, OJT programs, business tax
credits, and Federal bonding.
•Jobseekers will also need to be up to speed on job search skills in order to get
their foot in the door. In addition to resume writing, DEW plans to offer/will
continue to offer training (computer, social media, interviewing skills, job and soft
skills training), networking opportunities, and encourage volunteering.

38. Identifying the Educational Needs of Adult
Learners
•
According to the National Center for Educational Statistics, over the
next decade “…there will be a 23% increase in the number of adult
students attending degree-granting, post-secondary institutions and
only a 9% increase in ‘traditional’ students.”
•
About 43.5 million people aged 25 and older in the US have some
post-secondary education but no degree.
•
In the Upper Savannah area, 55.8% have a high school diploma/GED
up to an Associate’s Degree.
•
“Degree completion” is what many adults need to start or rejoin the world of work.
•
The USAV area is rich in manufacturing employment with 39 occupations on the growing
list for 2020, but only 5 of those 39 manufacturing occupations require an Associate’s or
Bachelor’s Degree.
•
Employers in the area have needs in Marketing and Sales (especially sales management
and sales that require additional knowledge) that are not matched in post-secondary
training.
•
Managers and first-line supervisors in retail establishments and specific knowledge of
insurance, advertising, and real estate are needed in sales.

39. What Do Adult Learners Need?
Five Most Critical Needs of Adult Students
From an article by Victoria Berling,
Executive Director of Educational Outreach, Northern Kentucky University
1.Programming that works with their schedules and locations: Flexible scheduling and delivery
to allow adult learners to continue working and/or caring for family is a major need.
2.Relevant degree programs: Programs need to be aligned with their life and work goals.
3.Clear expectations: They do not want to waste time so they need to know what you want from
them!
4.Feedback from instructors: Lack of confidence in a classroom setting makes adult learners
need reassurance in their performance.
5.Acknowledgement of prior learning: To recognize experience and decrease costs, they want
to earn credits through portfolio and/or testing options.

40. Where can we find more
information?
SC Department of Employment and
Workforce, Labor Market Information (LMI): www.scworkforceinfo.com
U.S. Bureau of Labor Statistics:
www.bls.gov
US Census Bureau:
www.census.gov
O*Net:
www.onetonline.org

42. Community Profiles

43. Community Profiles (con’t.)
A profile of your area is
only
three clicks away!
1. Click on “Community Profile Report.”
2. Select your geographic area.
3. Click on “View Report.”
Comprehensive 20+page report contains:
 Economic Data
 Demographic Data
 Industry Data
 Occupational Projections Data
 Educational Data

44. Hands-on Tools
••
••
••
••
••
••
••
••
Business, Administration and Legal
Business, Administration and Legal
Construction
Construction
Engineering
Engineering
Healthcare
Healthcare
Information Technology
Information Technology
Installation, Maintenance & Repair
Installation, Maintenance & Repair
Manufacturing
Manufacturing
Transportation, Distribution & Warehousing
Transportation, Distribution & Warehousing
Feel free to download or print from the LMI website.

45. Information is Power!
Power Pages
•Jobseekers
•Employers
•Educators
•Economic Development
•Entrepreneurs

46. www.bls.gov

47. www.bls.gov
•Use “Subject Area” tab to see a list of all topics on the website
•Resources for Students or Teachers:
Occupational Outlook Handbook & Occupational Outlook
Quarterly; Recent articles include: Math at Work and Careers in
Online Creativity
Spotlight on Statistics (might be good for a math class!): Effects
of Hurricane Sandy and Fashion

48. www.census.gov

49. www.census.gov
For Teachers (www.census.gov/schools/for_teachers/)
•Lesson Plans — Please check back often for new Census in Schools' lessons and information to help
teachers and students learn about the importance of the 2010 Census.
•Teaching Ideas — Ideas for you to incorporate census information into the classroom. History, graphing,
collecting and understanding data, and more!
•What High School Teachers Need to Know [PDF] — High School teachers, the Census Bureau has written a
handbook just for you on how to understand and use American Community Survey data.
•History of the U.S. Census — Learn how the census has changed from the first census of 1790 to the
upcoming Census 2010.
•Facts for Features — Share little known tidbits of information with your students. A compilation of facts about
special days including anniversaries and observances such as Women's History month, Cinco de Mayo, Back to
School, and more.
•Distribution of U.S. Cities: 1790 to 2000 — Discussing history or geography? Share with your students a
series of 22 maps showing changes in the size and distribution of American cities between 1790 and 2000.
•QuickFacts — Quick, easy access to facts for students and teachers to learn about people, business, and
geography for the nation or your state, county, or large city.
•Broadcast, Photo, and Radio Services — Easy-to-access research opportunities include photos and videos
as well as Profile America, a popular, daily, 60-second, bilingual feature with stories celebrating key
observances or monthly commemorations using information collected by the Census Bureau

50. QUESTIONS?

51. South Carolina Dept. of Employment & Workforce
Labor Market Information Department
(803) 737-2660 or 1-800-205-9290
www.scworkforceinfo.com
Lorraine Faulds: lfaulds@dew.sc.gov