令人喜愛的產品與服務不僅來自對顧客痛點的清楚瞭解，更來自於一個能夠持續精進的服務設計團隊不斷努力地將產品與服務有系統性地串連起來。本演講將透過經典個案介紹，在啟動精實設計初期，有哪些必需的事情要先準備好、哪些一定要先改變，可以利用哪些方法開始改變。

1. 2013 / 07
!
!

2. ( )
Intro.
Jeff Gothelf
AN ULE X

3. 9 > 3

4. DATA
MEASURE
PRODUCT
IDEAS
LEARN BUILD

5. LEAN UX

6. Lean

7. Lean Waste

8. Waste

10. ...etc
...etc

11. ...etc
...etc

12. www.wikihow.com

14. http://www.youtube.com/watch?v=JoLHKSE8sfU

15. http://goo.gl/QtuAiX
Lean Manufacturing (TPS) One Piece Flow Simulation Ron Pereira

17. http://blog.spoken.com/2010/09/top-5-contact-center-links-diagnosing-lousy-customer-service.html http://www.gamebase.com.tw/forum/74636/topic/96014854/1
/

18. / /
http://www.nipic.com/show/1/51/09e48df4b32291b2.html

19. ....

21. ...

22. x
http://www.nipic.com/show/1/51/09e48df4b32291b2.html

23. =

24. “Operation Initiatives”“Sense and Respond”

25. “Every product decision you make is a design decision.”
- Joshua Seiden, co-author of Lean UX
drawn by meld studio

26. Jan Buijs,TU Delft

27. -

28. http://www.businessinsider.com/hey-couch-potato-here-are-3-ways-to-stop-stalling-and-land-one-of-the-32-million-open-jobs-2011-9

29. http://www.flickr.com/photos/richardsummers/542629880/

30. http://www.ptt.cc/man/C_Chat/DE98/DFF5/DDCF/M.1350772634.A.EB5.html

31. DATA
MEASURE
PRODUCT
IDEAS
LEARN BUILD

35. ...

36. ...

37. ...

40. big5.am765.com

41. http://www.poundingtherock.com/2009/6/7/901378/sunday-loser-thread-nba-finals

42. ....
http://picpedia.com/basketball/2

44. ...

45. http://nedmartin.org/v3/amused/something-somewhere-went-terribly-wrong
....

46. ...
Flowchart
...

48. http://www.gcpnews.com/zh-tw/articles/2013-07-26/C1013_99706.html

50. Jeff Gothelf
... ...

52. -
- Jeff Bezo, Founder of Amazon.com
http://arabiangazette.com/pizza-groups/

53. http://blog.xuite.net/kevinchang/tokyo/9659261
...

54. http://the-sun.on.cc/cnt/lifestyle/20130130/00480_001.html

55. FEEDBACK

56. - Brad Bird

58. x
Applying Lean Startup: An Experience Report Lean & Lean UX by a UX Veteran: Lessons Learned in Creating & Launching a Complex Consumer App

59. Applying Lean Startup: An Experience Report Lean & Lean UX by a UX Veteran: Lessons Learned in Creating & Launching a Complex Consumer App

60. http://www.londonbroncosrl.com/images/news/clock-one-hours.jpg

62. MVP
MinimumViable Product

63. / / /
/ ...http://www.dlsaiko.com/

64. DATA
MEASURE
PRODUCT
IDEAS
LEARN BUILD
MVP ...?
A minimum viable product isn’t a minimal version of your product.

65. http://goo.gl/yUj9w6

66. http://pandodaily.com/2013/02/04/three-reasons-not-to-build-a-minimum-viable-product/
An idea is just an idea, till it’s been proven by your users.

67. OH~ MAGIC
http://www.funfeasta.com/looks-legit/

68. http://www.edmullen.com/work/project/free-people-retail

70. x x

71. ...

72. LEAN UX

73. CustomerValidation Iterative Improvement Reduce Risk Lean Management Pivot and Engine Business Model Guidebook

74. DATA
MEASURE
PRODUCT
IDEAS
LEARN BUILD
....

75. http://www.digitalspy.co.uk/gaming/news/a440030/lego-lord-of-the-rings-hands-on-video-fighting-sauron.html

76. http://globeattractions.com

77. /

78. /

79. /

81. G0V

83. http://www.teehanlax.com

84. Robert L. Katz
2.0
Gary Hamel

85. Head of pfizerWorks, Jordan Cohen
PfizerWorks
http://tw.knowledge.yahoo.com/question/question?qid=1512030401933

86. http://www.standard.co.uk/sport/other-sports/jenson-button-questions-mclaren-tactics-as-lewis-hamilton-wins-in-hungary-7985816.html
LEAN

87. :)
!