1. Audience Marketing Campaign
Part 2

2. 7. What specific TV programmes could
you target to reach your audience?
• Programmes that air after the watershed
• Programmes aimed at 16-20 year olds such as
Skins, Misfits, Shameless, ITV Dramas etc.

3. 8. Where would you place any print
marketing (Posters) to create
maximum exposure?
• Outside the cinema
• Bus stops
• Train stations/tube in London
• Billboards on main roads
• On the sides of busses
This will ensure that our film covers a large variety
of environments and will be difficult to
miss, ensuring a large amount of people will
know about the film.

4. 9.How would you advertise in a
newspaper. What words, what images
would be key?
• Images of the antagonist of our film (A small
ghostly girl) will be the image used for our
newspaper advertising.
• We could put quotes from successful reviews
and a number of stars.
• The tagline from our main film poster.

5. How would you use radio to reach
your audience?
• We will use a chilling and short radio advert
made up of key quotes from the film and
people screaming. We will air this advert on
large mainstream radios such as Radio
1, Heart, Capital fm and Jack fm.

6. 11. How best could you use social
media and the web to promote and
specifically target your audience
• We would set up a Facebook page.
• A twitter account
• A MySpace Account
• A Bebo account
• Adverts on search engines and on social
network sites as mentioned above
• Pop up adverts on selected websites such as
youtube.

7. 12. Are there any opportunities for
promotions or tie-ins that would target
your core audience?
• We could release a Halloween costume as the
films release date will be in October just
before Halloween.
• One of the tie-ins will be the app that we will
release as part of our marketing campaign

8. 13. Is there any potential to speak
directly to your audience?
Screenings, tours?
• Yes we could have private screenings for
reviewers
• We could have a press conference with the
main actors of the film to allow the audience
to pose their own questions.