1. Ain’t
Nobody
Got
Time
For
That:
Why
u&lizing
Media
Services
can
save
you
&me
and
money

2. Who
is
Media
Services?
• Our
media
specialists
are
mul&
talented
communica&ons
professionals,
who
can
assist
you
with
a
variety
of
media
and
marke&ng
needs:
Lori
Ar's,
VP
for
Media
and
Founda&on
Rela&ons
Paige
Allen,
Media
Specialist/Photographer
Korin
Fisher,
Media
Specialist/Graphic
Designer
Laura
Inlow,
Media
Specialist/Web
Editor
Louise
Je6,
Media
Specialist
Ann
Goodman,
Media
Specialist/Print
Shop
Monica
Furlow,
Media
Clerk

3. Areas
of
Expertise
• Communica&ons
and
public
rela&ons
• Web
design
and
content
management
• Graphic
design
and
layout
• Photography
• Prin&ng,
copying
and
bindery
services
• Media
Services
staff
have
backgrounds
in
professional
media,
and
con&nue
to
grow
and
maintain
rela&onships
with
local
media
outlets.
• We
know
what
medium(s)
would
best
suit
your
needs
and
will
help
achieve
your
goals.
• Media
Services
established
and
maintains
the
Lewis
and
Clark
brand.
We
have
a
shared
goal:
to
get
you
the
most
exposure
for
as
li6le
'me
&
money
as
possible

4. Traditional
Media
• Press
releases
&
feature
stories
• Newspapers
need
content,
we
can
build
it
for
you
(print-­‐ready)
• L&C
Publica&ons
• Discover
• Annual
Report
• Print
ads
&
billboards
• TV
&
radio
Come
to
us
with
a
goal
or
idea,
either
in
person,
via
phone,
or
email
(preferred
method)
and
we
can
bring
your
campaign
to
life.

5. Online
Media
Including
but
not
limited
to:
• Online
adver&sing
• Social
media
• Website
• My
L&C
Portal

6. Online
Advertising
• Facebook
adver&sing
• Managed
through
the
official
L&C
Facebook
page
• Promoted
posts/sponsored
stories
• Adver&se
on
local
sites
• Local
newspapers
• Riverbender.com
If
you
have
an
ad
idea,
email
Laura
at
lgriffith@lc.edu.

7. Social
Media
• Facebook
• 4,700+
fans
• TwiYer
• 843
followers
• YouTube
• Flickr
• Google+
• Always
growing
&
changing

8. Website
• www.lc.edu
is
the
central
focus
of
L&C’s
online
iden&ty
• Goal:
AYract
poten&al
students
• Audience
Paths:
Quicklinks
for
current
students,
faculty
&
staff
To
request
a
web
change
or
to
have
something
shared
on
social
media,
email
Laura
at
lgriffith@lc.edu.

9. My
L&C
Portal
• Access
to
BlazerNet,
email
and
Blackboard
in
one
convenient
loca&on
• Important
announcements,
campus
news
and
events
• Maintenance
Work
Orders,
HelpDesk,
etc.
• Having
problems?
• Try
refreshing
the
sec&on
or
the
en&re
page.
• Use
Firefox
or
Chrome,
NOT
IE
Email
Portal
Announcement
Requests
to
lcenews@lc.edu.

11. Photography
• We
use
L&C
students,
faculty
&
staff
for
ads
and
publica&ons
whenever
possible
instead
of
stock
images
• Photography
services
are
free!
• High
resolu&on
photos
can
be
downloaded
from
Flickr
• At
least
two
weeks’
no&ce
required
to
guarantee
a
photographer
To
schedule
a
photo
op,
email
Paige
at
pallen@lc.edu.
hYp://www.lc.edu/lewisandclarkcc

12. Graphic
Design
• Design
work
under
one
hour
is
free.
• Most
posters,
flyers,
brochures
can
be
done
in
this
&me
• Give
at
least
two
weeks
no&ce
for
a
job.
• Work
Orders
are
mandatory
(for
free
or
paid
work)
Start
the
job
by
puPng
in
a
Media
Services
Work
Order
If
you
don’t
have
Lotus
Notes,
contact
your
Division
Assistant
to
get
one
started.
Ques&ons?
Contact
Monica
(mfurlow@lc.edu)
or
Ann
(agoodman@lc.edu).

13. Branding
• Our
designs
have
a
certain
style
&
consistency,
which
is
important
for
brand
recogni&on
• We
manage
the
L&C
brand
for
quality
and
consistency.
• Correct
usage
of
logos
• Incorrect
usage
of
logos
• Stretched
or
skewed
• Color
changes
• Other
altera&ons
made

14. Electronic
Signs
• Godfrey
Road
sign,
Carlinville
sign,
and
Godfrey
campus
signs
are
available
for
marke&ng
purposes
Email
Korin
at
krwatson@lc.edu
to
make
a
request.

15. Print
Shop
• We
can
handle
in
house
prin&ng
or
get
bids
from
our
vendors
• Promo&onal
items
available
• Come
to
us
for:
• LeYerhead
• Envelopes
• Business
cards
• Gii
acknowledgement
forms
• Magne&c
name
badges
• Large
prints
• Up
to
42
inches
wide*
*ask
about
larger
• Work
orders
on
Lotus
Notes,
but
coming
soon
to
Portal!
• Allow
two
weeks
for
jobs
• Bindery
services:
• Colla&ng
• Culng/trimming
• Labeling
• Score
• Spiral
binding
• Stapling
• Folding
• Etc.

16. Visit
www.lc.edu/Media_Services
Jind
us
in
the
Portal
under
Employee
Services
Call
us
at
(618)
468-­‐3210,
or
contact
one
of
our
specialists
via
email.