How to global using your website

Going Global Live 2014|© Levent Yıldızgörenwww.ttcwetranslate.com
How to use your website
to go global
Going Global Live – Excel London
15-16 May 2014
Levent Yildizgoren –
Managing Director - TTC wetranslate Ltd

About me
• Twitter @yildizgoren
• Linkedin
linkedin.com/in/leventyildizgoren
• TTC website
www.ttcwetranslate.com

Published in Nov 2012
Free download
How to grow
your business
globally

The Nine Translation
Slip-ups to Avoid
Published in October 2011
Free download

Why sell globally
Reduce
dependency on
your home
market
Increased
chance of
success
Increased
efficiency
Fuels
innovation
Creates
growth

5 Myths you need to
overcome for going global

#1 - It is only for large companies

#2 - You need to be an established
company

#3 - It will cost a fortune

#4 - It is only for manufacturers

#5 - It is far too complicated

Why websites are relevant
for going global
• On-line payment facilities
• E-commerce development
• International delivery network
• About 2.5 billion people have internet access

Micro sites…even better
• Can be used your flagship product and service
• Lets your visitor to take action easily
• About 2.5 billion people have internet access
• Cost effective way to reach your target market
• Number of pages depending on your goal
• Can be developed further

Do you have an international
opportunity?

Selecting your target market
Take into account the following factors:
• The number of internet users in the country
• The growth rate in the country
• Their openness to new products
• State of their digital economy
• How adaptable is your product/service to local
standards

Good Resources
• State of digital economies
The Economist 2010: http://ow.ly/eZImj
• Ease of doing business 2014 World Bank report
http://www.doingbusiness.org/rankings

What differentiates online
shoppers around the world?
Source: https://www.thinglink.com/scene/438778581166850050

Returns matter in Europe
• Europeans have the second highest returns of online
purchasers (57%)
• Shoppers in Europe expect to see delivery options
and total costs early in the purchase process.
Source: http://pressroom.ups.com

Different story worldwide
• Canadian Consumers are willing to wait an average of
10 days to receive their online purchases – longer
than any other country examined
• Australian shoppers have the second lowest online
shopping satisfaction rate
Source: http://pressroom.ups.com/

Determine your online strategy

• Alibaba.com employs 20,000 people and has offices
in 70 locations worldwide. Ideal for Chinese market
too.
• Amazon &Ebay provides a lot help and tools for
selling internationally and receiving payment
• Ebay also owns Paypal and Magento
• All of the above offer a escrow service

Some facts…
• 70% of online search enquiries are in other
languages
[source: Oban Multilingual]
• 85% of customers prefer to buy in their own
language
• Customers are 4 times more likely to buy from a
website in their native language
[source: IDC]

Localise content to overcome
language barriers
• Everyday one billion questions are asked In Google
from 181 countries and 146 languages
[source: http://www.google.com/competition/howgooglesearchworks.html
• Don’t just translate your content, get it adapted for
the target country
• Ideal solution – content created for the target
country

How to global using your website

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How to global using your website