1. Bridgestone Americas Tire Operations National Sales Meeting Delray Beach, FL January 5, 2011 Presented by Jeff Adelson-Yan, Co-Founder & Managing Partner The New New Media
2. The Shift to Digital Media In 1993 __________ pages existed on the worldwide web.1 50 77,200,000 Today, ____________ pages are being indexed on Google alone for the term âtireâ.2 1United Nations Data, 1994 2Google, December 16, 2010
3. The Shift to Digital Media There are 76.1 billion searches conducted each month.1 To whom did we pose questions BG? 1Google, 2010
4. How the world searched â 2010 year in review Source: Google, 2010
41. Framework for âSocialâ âTell me and Iâll forget; show me and I may remember; involve meand Iâll understand.â -Chinese Proverb
42. The new Media Landscape Fans Haters Bought Advertising Sponsorships PR Earned All things Social Blogs, Emoticons, Feedback, Posts, Ratings, Reviews, Shares, Tweets, Videos, Wikis Strangers Interested Parties Owned Your Website(s) LinkedIn Profile YouTube Channel Your Customers
43. The new New Media High Earned REACH Bought Owned Low High CONTROL
45. âYouâve got to ask yourself one questionâ 25% of Search Results For the Worldâs Top 20 brands are Links to user-generated content 34%_of_bloggers_post_opinions_about_products reviews of your brand Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25
55. 3 exabytes (3.0x10Ë19) âData is the most consumed product and it affects all others.â-J. Walker Smith 3 exabytes created every 48 hours = all info created through 2003
62. The NEW mobile [data capture = remarketing] Special Offer
63. More mobile Highlights of the Mobile Year in Review 2010 Video Massive increase in apps downloaded FIVE BILLION appsdownloaded â up from 300 million in 2009 Whopping expansion of location-based services FIVE MILLION Foursquare users â up from 200,000 usersin 2009 Surge in mobile social media platforms 347% growth in Twitter mobile usage 200 MILLION mobile Facebook Users 100 MILLION YouTube videos played on mobile devices everyday Ongoing explosion in data traffic 3,000% growth in one carrierâs data traffic since 2008 3,339: average number of texts sent per month by US teens. 77 MILLION: number of smartphones shipped in the fall of 2010. Source: MobileFuture.org Year In Review. 2010
71. Likes German Sedans Does most shopping during evening hours Researches âsafest car seatsâ Why advertisers are concerned User ID: x2u83jyz442 Information Profile: Determines audience target The ad variables that are delivered
72. Dynamic ad messaging User ID: x2u83jyz442 You can have hundreds, thousands, or millions of variables in 1 single ad
92. Understanding data is key âAdvertising is merely one of many channels that creates the opportunity for data collection.â Then: Advertising to drive sales. Now: Advertising to gather data; using data to drive sales and improve everything.
93. The future of ad spending? Source: Morgan Stanley, 2010
The Advanced Research Projects Agency Network (ARPANET) 1960âs, was the world's first operational âpacket switchingâ network and the core network of a set that came to compose the global Internet. The network was created by a small research team at the Massachusetts Institute of Technology and the United States Department of Defense. Packet switching, today the dominant basis for data communications worldwide, was a new concept at the time of the conception of the ARPANET. Data communications had been based on the idea of circuit switching, as in the traditional telephone circuit, wherein a telephone call reserves a dedicated circuit for the duration of the communication session and communication is possible only between the two parties interconnected.With packet switching, a data system could use one communications link to communicate with more than one machine by collecting data into datagrams and transmit these as packets onto the attached network link, whenever the link is not in use. Thus, not only could the link be shared, much as a single post box can be used to post letters to different destinations, but each packet could be routed independently of other packets.
Developed at University of Illinois in 1992 and was the first image/graphic based web browser.
1995 â 2000 peaking with the NASDAQ peaking at 5132.52 on March 10, 2000. Rise of businesses and spectacular failure of businesses who in many cases operated at a âsustained net lossâ in order to build market share. Think âburn rateâ.
$1MM Minimum Buy
Josh Simpson â aspiring comedian--- PREPARE NOW FOR THE BATTLES AHEAD AND STOCK PILE YOUR CREDENTIALS!
Kristie Hammonds & MichaelSetzer (1MM+ Youtube views followed by drop in revenues)