The document describes Nokia Indiafest 2013, a college festival organized by Channel V and Letsintern. It provides details on the objectives to increase campus managers and participant registrations from the previous year. A pan-India campus manager campaign was designed to effectively promote the festival across colleges through peer-to-peer marketing. The zonal festivals were held in various cities with performances and over 1500 total participants expected at the grand finale in Goa.

1. Title sponsor Multiplex SponsorSupported By Prize Sponsor

2. Nokia Indiafest 2013
Fest of the best
Every person is born with the will to win, the want to make it to the top and the
hunger to prove their worth among the best of the best. All through our lives
we wait for the opportunity to break out from our normal routines and do
something extraordinary, something that changes the way the world looks at us
and the way we look at ourselves.
At Nokia Indiafest 2013 the platform is bigger, the stakes better and the
gratifications are holier than wow. Nokia Indiafest is that platform that gives
students to showcase their talents and be judged by the legends in the industry.
It is truly the fest of the best.

3. Indiafest
2011
Channel V’s attempt for the first
ever truly pan India College festival.

4. Indiafest
2012
Letsintern joins as
the youth partner

5. •Effective penetration of IndiaFest into colleges by building a
Peer to Peer Marketing channel (Highest on Effectiveness and
Conversions)
EFFECTIVE
PENETRATION
•Building an exclusive and dynamic network of Cluster Managers,
V Reps & IndiaFest Campus Managers (CMs) across the targeted
7 cities.
CAMPUS MANAGER
•To conceptualize and structure IndiaFest 2013 including Mini
Indiafests and Zonals. All 26 events were executed at each of the
zonals
STRUCTURE
•Uniqueness in team structure. Getting more involvement from
college students in terms of volunteering and registrationsUNIQUENESS
•Generate Measurable Deliverables at each phase of the
campaign to build momentum and hype.MEASUREABLE MILESTONE
Objectives

6. IF 2012 IF 2013
CM’s 300 500
Footfall Finale 12000+ 30000+
Participant
Registrations
13,000+ 50,000 +
Zonal Events Select based on
response
All events at each
zonal
Competitions 30 26
Finale Participation 1400 1500

7. Pan India Campus Manager Campaign designed for
unique and unparalleled Youth Brand Activation.
Key Aspect : Choosing the right influencer. Networks
with students of different interests within the college.
Campus Manager
Program
Who?
ACTIVE IN CULTURAL FESTS: Influencing peers - initiate plans to take
their college to IndiaFest- Goa! Students like Cultural Secretaries and
General Secretaries fit this profile.
Aware of college ground reality
Sharing content for online portals between friends and not via
advertisements.
Direct access inside colleges/classrooms.

8. PROFILES OF SAMPLE CMs (these are among the existing
500 LetsIntern College Ambassadors across India)
Devi Chakrabarti-
Presidency
College, Kolkata.
No of Friends on FB- 1808
Cultural Secretary of
college
Swapnil Khetan-
Sardar Patel Institute of
Technology, Mumbai
No of Friends on FB- 957
Debate Head of College

9. Aneesh Prasad-
SRM, Chennai.
No of Friends on FB- 1283
Free Lance Photographer
and Motion picture expert.
Esha Alvi-
School of Fashion Technology.
No of Friends on FB- 1094
Fashion Designer and Vice
president of the council.

10. What do they do?
Campus
Manager
Distributing
Marketing
Collaterals
Sharing
Complete
Database of
teams
College
CampaignsContent
Creation
Festival Tie-
up’s
POSTER HANDOUTS
Contacting concerning faculty and
existing teams that participate
in fests
Comprehensive Database of Every
Team in College
Sharing information about the best
festival happening in town for a
tie-up
Build keen interest in campaign at
campus
Point of contact between the
participant and the V-rep

11. Core Planning Team
structure
Project
Head
Core
Team
Cluster
Manager
V Reps
Campus
Manager

12. 0
20
40
60
80
100
120
Campus Managers
Campus Managers

14. Zonals
92 Campus Managers ; 100+ Colleges targeted
1482 Participants;
DELHI
Performances by: Jalebee Cartel
MUMBAI
69 Campus Managers ; 60+ Colleges
targeted
1027 Participants;
Performances by: DJ Suketu, Shaair + Func

15. Mumbai
Zonals
Delhi Zonals

16. 93 Campus Managers ; 60+ Colleges targeted
1160 Participants;
KOLKATA
Performances by: DJ Suketu, Jalebee Cartel
Pune
53 Campus Managers ; 35+ Colleges
targeted
889 Participants;
Performances by: DJ Suketu

17. Kolkata and
Pune

18. Other Zonals
• Bangalore
67 Campus Managers; 30+ Colleges;
682 Participants; Awaiting Footfall
• Chennai
104 Campus Managers; 30+ Colleges;
649 Participants; Awaiting Footfall
• Goa
60 Campus Managers; 30+ Colleges;
649 Participants; Awaiting Footfall

21. Goa Finale- 18th and 19th Jan
2013

22. Goa Facts and Figures
No of Events - 26
Participants - 1500+
Footfall - 30000+

23. 1472
1027
1160
649
682
649
889
Participation Count
Delhi
Mumbai
Kolkata
Chennai
Bangalore
Goa
Pune

24. Follow Letsintern.com
Facebook – www.facebook.com/letsintern
Twitter – www.twitter.com/letsintern
Pinterest – www.pinterest.com/letsintern
Google Plus – http://plus.google.com/114355878182329413166
LinkedIn – www.linkedin.com/company/2544754

25. Thank You!
For queries-
Sudeep Ghosh
+91 9819368212
sudeep.ghosh@letsintern.com