1. Presented By: Les Patterson
Courtesy Of: TheNewsCenter &
TheNewsCenter.tv
2. My Credentials
1994 - The Beta Team of Smartpages.com (GTE /
Verizon).
1997 -The Digital Rep for Thomson Newspapers
(Globe and Mail).
2000 -The National & Local Digital Rep for The
Indianapolis Star (Gannett).
2007 - Digital Sales Manager for ABC-TV affiliate
WRTV-TV, in Indianapolis market (McGraw-Hill).
2009 - North American Digital Negotiator for Well
and Wise Online, for the US and Canada.
2011 – Digital Sales Director for TheNewsCenter.tv
(Gray Broadcasting)
3. TheNewsCenter.tv Page
Views
In August, 2012, TheNewsCenter.tv had
*1,168,438 pages viewed.
*Source: Clickability.com
5. What is Cyber Monday?
Cyber Monday is the Monday following Black Friday.
It is the highest revenue generating day, of the
year, for most retailers, restaurants and service-
oriented businesses.
Wikipedia defines Cyber Monday this way:
“Cyber Monday is a marketing term for the Monday
immediately following Black Friday, the Friday
following Thanksgiving Day in the United
States, created by companies to persuade people to
shop online. The term made its debut on November
28, 2005 in a Shop.org press release entitled “„Cyber
Monday‟ Quickly Becoming One of the Biggest
Online Shopping Days of the Year”.
6. What‟s The Big Deal??
Cyber Monday Online Sales
Source: comScore, Inc.
Cyber Monday Online Sales Source: comScore, Inc.
Sales
Day Year (millions % Change
of US$)
November 27 2006 $610 N/A
November 26 2007 $730 20%
December 1 2008 $846 16%
November 30 2009 $887 5%
November 29 2010 $1,028 16%
November 28 2011 $1,251 22%
7. Are We Alone?
Cyber Monday
United States, Canada, United
Observed by Kingdom, Portugal, Germany and
Chile
Date Monday after Black Friday
2011 date November 28
2012 date November 26
2013 date December 2
Celebrations Shopping
U.S. Thanksgiving, Black Friday
Related to
and Christmas
8. TheNewsCenter Cyber Monday
More than just an ecommerce sale.
Both Web and TV Promos.
Web Splash Page with your CM offer and link to your
web site.
Run of Site (ROS) ads that promote YOUR business
and/or offer.
Television schedule that will enhance YOUR
branding before, during and after, the CM Event.
A „Secret Code‟ will be revealed on
TheNewsCenter.tv, on Nov. 26th. The code will be
redeemed at the retailer‟s place of business. The
code will only be valid from the 26th, to the COB on
the 27th. The code will no longer be available, nor
promoted, after Nov. 26th.
13. Summary
Cyber Monday is the largest retail /
restaurant revenue day of the year.
Cyber Monday on TheNewsCenter and
TheNewsCenter.tv gives your business
a one-two punch heading into Q4.
The best Web and Television value of
the year.
Limited available space. Reserve your
spot NOW.
