9. Industry trends
1. Continuing growth of budget fitness
2. Further growth of functional training (PT) & outdoor
events
3. Technology will bring fitness in every day life
4. More personalized programs with guaranteed results
5. More flexible memberships
6. More focus on green equipment and energy saving
10. 1. Continuing growht of budget fitness worldwide
500+ 151 99 80+ 77 57 43
From report Ray Algar 2011
12. Change of Dutch market after arrival of budgetclubs:
More members, but also more clubs and lower yield
Marketshare 2005 Marketshare 2010
all inclusive all inclusive
fysio fit fysio fit
budget budget
circuit clubs circuit clubs
PT studios PT studios
Average yield per Average yield per
member €40 member €35
19. How we see the future
1. People will make the difference in premium and service
oriented segment. Selection of staff and training are key.
2. Operational efficiency is necessary in all segments.
3. Stay open minded and be adaptive to changes in the
market. Co-operate and learn from other industries.
4. Member experience and customer interaction are very
important for retention.
5. Become revenue driven, not only membership driven.
6. More and more integration with Health segment.