Developing a mobile site@duquesne u

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lesliewc

Bildung Business

Leslie Lewis
Text a Librarian

Rob Behary
Development Strategies

Leslie Christianson
Usage, Promotion,
and
Future Direction

Mobile Reference
• Text a Librarian

• New Ask a Librarian Page

• Consolidation of Virtual Reference Services

• Promotion, Promotion, Promotion

Text a Librarian
• Web-based text
message/SMS
reference

• By Mosio

• One year pilot grant
from Access PA

• Now paying for service

8
Sep-09

Oct-09

25
Nov-09

17
Dec-09

12
Jan-10

16
Feb-10

15
Mar-10
67

Apr-10
29

8
May-10 6

Jun-10
7

Jul-10

Aug-10
26

Sep-10
30

Oct-10
43
Number of Questions

Nov-10
25

Dec-10
23

Jan-11
18

Feb-11
10

Mar-11
17

Apr-11
11
Average 22 questions per month

Consolidated Interface
• All virtual reference
services now in
QuestionPoint

• Invisible to users

• Simplifies staffing and
usage statistics tracking

Development Strategies
• Overall Strategy
– Decentralization of Web page development
– All-in with Campus Partners
• Choice of Platform
– CMS vs. Simple HTML (or a combination?)
– Third Party (Google and Blogger)

Partnering Opportunities
• Multimedia Department
• Graduate Student for Graphic Development

Gumberg Mobile
Resources

• Gumberg Library Homepage
• F.A.Q.
• Contact Us
• Library Hours
• Library News
• DuCat
• Databases
• Refworks
• Health Science Databases

August 1, 2010 – April 4, 2011

Google
Analytics
Dashboard

Future Direction
Platform Content
CONTENT MANAGEMENT SYSTEM REAL TIME INFORMATION
OR TIME SAVING FUNCTIONALITY
CAMPUS GUIDES COMPUTER AVAILABILITY
STUDY ROOM RESERVATIONS
ADDITIONAL DATABASES
UNIVERSITY MOBILE PAGES
BLACKBOARD
COURSE RESERVES
SUBJECT GUIDES

http://guides.library.duq.edu/mobile5-6-2011

Works Cited

Slide #1
Champion, Gower, 1921-1980. Bye Bye Birdie /dancer: Det.:
Telephone Hour. 1960. ARTstor. Web. 10 Apr. 2011.

Slide #16
Wayne Thiebaud. Three Machines. 1963. ARTstor. Web. 10 Apr.
2011.

Slide #17
Pedroncelli, Rich. A Pedestrian uses an Umbrella. 27 Apr. 2010.
AP Images. AP, 27 Apr. 2010. Web. 10 Apr. 2011.

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Developing a mobile site@duquesne u

1. Leslie Lewis Text a Librarian Rob Behary Development Strategies Leslie Christianson Usage, Promotion, and Future Direction

2. Mobile Reference • Text a Librarian • New Ask a Librarian Page • Consolidation of Virtual Reference Services • Promotion, Promotion, Promotion

3. Text a Librarian • Web-based text message/SMS reference • By Mosio • One year pilot grant from Access PA • Now paying for service

4. Questions?

5. 8 Sep-09 Oct-09 25 Nov-09 17 Dec-09 12 Jan-10 16 Feb-10 15 Mar-10 67 Apr-10 29 8 May-10 6 Jun-10 7 Jul-10 Aug-10 26 Sep-10 30 Oct-10 43 Number of Questions Nov-10 25 Dec-10 23 Jan-11 18 Feb-11 10 Mar-11 17 Apr-11 11 Average 22 questions per month

6. New Ask a Librarian Page

7. Consolidated Interface • All virtual reference services now in QuestionPoint • Invisible to users • Simplifies staffing and usage statistics tracking

8. Continuous Promotion

9. Development Strategies • Overall Strategy – Decentralization of Web page development – All-in with Campus Partners • Choice of Platform – CMS vs. Simple HTML (or a combination?) – Third Party (Google and Blogger)

10. Partnering Opportunities • Multimedia Department • Graduate Student for Graphic Development

11. Gumberg Mobile Resources • Gumberg Library Homepage • F.A.Q. • Contact Us • Library Hours • Library News • DuCat • Databases • Refworks • Health Science Databases

12. August 1, 2010 – April 4, 2011 Google Analytics Dashboard

13. Google Analytics Visitors

14. Google Analytics Traffic Source

15. Tracking Performance Goals & Funnels

16. Promotion

17. Future Direction Platform Content CONTENT MANAGEMENT SYSTEM REAL TIME INFORMATION OR TIME SAVING FUNCTIONALITY CAMPUS GUIDES COMPUTER AVAILABILITY STUDY ROOM RESERVATIONS ADDITIONAL DATABASES UNIVERSITY MOBILE PAGES BLACKBOARD COURSE RESERVES SUBJECT GUIDES

18. http://guides.library.duq.edu/mobile5-6-2011

19. Works Cited Slide #1 Champion, Gower, 1921-1980. Bye Bye Birdie /dancer: Det.: Telephone Hour. 1960. ARTstor. Web. 10 Apr. 2011. Slide #16 Wayne Thiebaud. Three Machines. 1963. ARTstor. Web. 10 Apr. 2011. Slide #17 Pedroncelli, Rich. A Pedestrian uses an Umbrella. 27 Apr. 2010. AP Images. AP, 27 Apr. 2010. Web. 10 Apr. 2011.

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