Presentation on Social Media for the June 7, 2011 meeting of the Triangle HDI chapter. How does social media platforms such as Facebook, Twitter, Tumblr and YouTube shape your workforce today? Come and hear about what is right balance of technology and security for your company. Here are some of the items that you will take away with you: Does your social presence matter today? How can IT control your companies image through Social Media? Should you control/monitor the social platforms or allow them full creative freedom? How can you write policies that account for social media? http://trihdi.com/event/trihdi-meeting-social-media-what-are-all-the-buzz-tweet-and-blog-about

1. Social Media

4. What the heck is it?
1. Collaborative Projects
● Wikis, Delicious, Diigo, StumbleUpon
2. Blogs & Microblogs
● Twitter, Blogger, FourSquare, TriOut, Yelp
3. Content Communities
● Flickr, YouTube, SlideShare, Picasa, SmugMug, iCloud
4. Social Networking
● Facebook, MySpace, TuDiabetes
5. Virtual Game Worlds
● XBox, PlayStation
6. Virtual Communities
● Second Life
- Kaplan, A. M. and Haenlein, M. 2009. Users of the world unite! Challenges and opportunities of social
media. Business Horizons, 53, 59-68.

5. What the heck is it?
Technology
+ Social Interaction
= Communication

7. Social Media:
Responding to Disaster

8. Social Media:
Causing Disaster

9. #TwitterFail

10. #TwitterFail

11. #TwitterFail

12. #FacebookFail

13. #FacebookFail

14. #FacebookFail

15. #YouTubeFail

16. Social Media for Tech
Services/Support

17. Could we? Should we?
(yes)

18. Examples
● http://twitter.com/DukeSAITS
● http://twitter.com/NCState_Remedy
● http://twitter.com/ncsu_oit
● http://deimos.apple.com/WebObjects/Core.
woa/Browse/unc-public.1454456881
● Others?

19. Thoughts, Guidelines & Best Practices
1. Know Your Audience
○ You might have multiple audiences, so prioritize them.
○ Internal
■ Just the IT group
■ The rest of the larger IT group
■ End users supported by IT
○ External
■ The rest of the organization
■ Customers of the larger organization
○ Sources
■ Demographic data
■ Pew Internet

21. Thoughts, Guidelines & Best Practices
2. IT should coordinate any social media efforts with
the organizations communications group.
● Do you know anything about your communications group?
No? OK, well it's time to learn. Look it up! Contact someone!
● See if there is a Social Media Policy. If so, follow it!
● If not, think about:
○ Your naming convention for accounts:
■ twitter.com/itsupport
○ Use of branding/images
○ Much, much more

22. Thoughts, Guidelines & Best Practices
3. Develop a social media plan:
○ Twitter is cool! Let's tweet a bunch!

23. Thoughts, Guidelines & Best Practices
3. Develop a social media plan:
○ Twitter is cool! Let's tweet a bunch!

24. Thoughts, Guidelines & Best Practices
3. Develop a social media plan:
○ What are the IT organization's mission/goals/outcomes?
○ Map your use of social media to those outcomes!
■ Example:
■ Supported end users will have adequate advance notice of
changes that impact their daily work.
■ Twitter account will be used to push messages, and users will
be encouraged to follow.
○ Who will be responsible? (Time is an overhead cost.)
○ How/when will you measure success?

25. Thoughts, Guidelines & Best Practices
We Could Spend All Day Discussing:
● Analytics
● Branding
● Comment Policy
● Privacy/Security
● Professional v. Private Accounts
● Staffing
● Training
● Meta-data
● Tools
● Archiving
● More on Analytics!

26. References and Reading
● A Chronology of Brands that Got Punk’d by Social Media
● Domino's Case Study
● Social Media Policies
○ The Real World
■ The Good, the Bad, the Ugly
■ Listing by Industry
○ Higher Ed
■ Case
■ .EduGuru
○ Personal Social Media Strategy
● Pew Internet
○ Social Networking
○ Generations & Gadgets
● Facebook: Fan Pages versus Groups
● hashtags.org