5. But are you ready?
Common Complaints
I don’t have time, I don’t know how
6. What is Recruitment 3.0
• Not everyone is looking
• Everyone is a potential candidate or
brand ambassador, even your
consumers!
• Employment brand is pivotal to your
success in talent acquisition
• The Psychology of People (people
like to talk)
• You are not in control of what
people are saying
• Building relationships and
communities is key
• Recruitment is boring
Recruiter skills of the future – social, PR, sales, communications
8. Start with the foundation
Applicants are looking for YOU, what will they find
9. Learn from an expert
Recruiter
Guy
Facebook
LinkedIn
YouTube
Blogging
Twitter
10. Tip # 1 – Creating your social sites
Follow the 3 C’s – Create, Connect & Content
11. Tip # 2 – Create Twitter List
Tip # 2 – Social in 10 min a day
Create a Twitter List and Retweet Information
11
12. Tip # 3 – Automate (but don’t overdo)
Tip # 3 – Social in 10 min a day
Create and / or follow Twitter Paper.li’s
12
13. Tip # 4 – Since you go to LinkedIn daily
Tip # 4 – Social in 10 min a day
Tweet or Post news from www.linkedin.com/today
13
14. Tip # 5 – Follow Industry Sites
Tweet or Post news from www.mashable.com
14
15. Tip # 6 – Post Jobs
job
counter Social
video networks
Remember 80% content, 20% jobs
15
16. Tip # 7 – Facebook
Tip # 8 Social in 10 min a day
16
Share positions on your Facebook wall
17. Tip # 8 – The Unexpected
Tip # 7 – Social in 10 min a day
Share www.slideshare.net presentations on topics of interest
17
18. Tip # 9 – It’s time for videos
Tip # 9 – Social in 10 min a day
Share videos from your company or about topics of interest
18
19. Tip # 10 – Google Plus
Don’t be late to the game – it is time to explore
19
20. Tip #10 - Google + - My profile
Are you on Google+?
20
21. Tip #11 – Learn how to use bitlys
Bundles allow you to share more links with just one click
21
22. Tip #11 – Learn how to use bitlys
Bitlys allow you to track and measure performance
22
23. Tip #12 – Do a little each day
Build your brand
Build your
connections
Tweet / Post industry
related news
Tip # 12 – a little each day builds a following
Follow industry
experts
80% content
20% jobs
If you tweet and no one is following you, will anyone hear?
23
24. Tip #13 – The Student Becomes the Teacher
Tip #13– teach your customers
Once you learn and adopt you can teach your customers
24
25. Follow, Circle, Join, Connect, Friend Us
+Leslie Mason +Gail Houston
Senior Recruiter Social Media Program Manager/Senior Recruiter
@leslie12002 @ghouston - @intuitcareers
Gail_houston@intuit.com
Leslie_mason@intuit.com www.facebook.com/intuitcareers
Invite Leslie to connect on LI www.slideshare.net/intuitcareers
www.lesliemason.blogspot.com www.youtube.com/intuitcareers
www.infostripe.com/lesliemason www.linkedin.com/company/Intuit
www.linkedin.com/in/lesliemason http://infostripe.com/gailhouston
www.facebook.com/leslie.mason3 www.linkedin.com/in/gailhouston
www.slideshare.net/leslie12002 Invite Gail to connect on LI
www.youtube.com/leslie12002 http://infostripe.com/gailhouston
Hinweis der Redaktion
10% of relevant/experienced talent is actively looking for a role at any given moment in time.That means that 90% of candidates relevant for your role/s are not engaged in job searches
At the core of the philosophy of Recruitment 3.0 is the definition of a candidate. We typically define one as someone who has nominated themselves to be part of an election process. A voluntary act.But at what point does someone volunteer themselves to be a candidate? When they see your advertisement? When they apply to your advertisement? When you interview them?So if they are not a candidate until they volunteer themselves, what are they? They are your average person sitting drinking a coffee in Starbucks, or leading a team at work, speaking at a conference, running down the road, watching TV, or having a pint of the finest ale down the local pub.What turns a regular person into a candidate? A whole host of reasons. Not being recognized for their contribution at work, poor relationship with their manager, lack of career development, lack of challenging work, poor remuneration.A company either waits for the moment that someone presses the button and turns themselves into a candidate and then jumps on them, or makes a proposition that is attractive and tempts them into candidacy.Hence at the core of Recruitment 3.0 is that everyone is a candidate. And it is up to us to create candidates not wait.
PR & messagingMarketingDirect MarketingMarket segmentationCandidate Relationship ManagementSalesPresentation and Communication SkillsDoes recruiting have a role in PR?According to a blog post by the Marketing Recruiter - Google your recruitment leader’s name today, alongside your company name. What do you see? The vast majority of Fortune 500 recruitment leaders have no identity on search engines. They don’t promote their company brand. They don’t speak at events. Recruitment 3.0 leaders will be fired for not being a proactive champion of their company as a great place to work.