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10 step product marketing plan lesley yu
1.
2.
3.
4.
5.
6.
7.
Reach a professional
level
8.
9.
Adobe Photoshop widely
used in the professional level⊠Price vs. User Matrix Photoshop GIMP Pixelmator Paint.NET Graphic Converter Price/ User Matrix Basic Editing Amateur Professional High price Low price Freeware
10.
Adobe Photoshop positions
itself in the industry⊠Product Features vs Brand Matrix
11.
12.
13.
5a. 22% GIMP
users for online poll⊠SOURCE: http://sixrevisions.com/tools/five-best-image-editing-software/ 56% Photoshop 22% GIMP 6% Pixelmator 6% Others
14.
5b. Adobe claims
90% of the creative market⊠SOURCE: http://www.mercurynews.com/ci_14376246?nclick_check=1
15.
16.
17.
6a. Photo of
product Adobe Photoshop CS
18.
6a. Photoshopâs direct
competitors are⊠GIMP Graphic Converter Pro
19.
6a. Photoshopâs direct
competitors are⊠Pixelmator Paint.NET
20.
21.
22.
23.
24.
8a. Promo http://blogs.adobe.com/jnack/2009/12/see_how_photoshop_adobe_apps_helped_make_avatar.html
Video Journaling Sample:
25.
26.
8b. Competitor promo
27.
28.
29.
SUMMARY
30.
31.
32.
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