Texas: Uncloaking Your Electronic Collections
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Strategies for promoting and increasing usage of library online resources.
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Texas: Uncloaking Your Electronic Collections
- 1. Uncloaking Your Electronic Collections: Promoting Library Online Services Lesley Williams Head, Information Services Evanston Public Library [email_address]
- 10. Online Resources in OPAC
- 12. Homework Help
- 14. “Brand” Your Digital Library
- 19. Where is the Library?
- 21. Will YOU Be There?
- 34. Why should this…
- 35. … compete with this?
- 36. Who Does Your Vendor Serve?
- 55. Thanks!! Lesley Williams Evanston Public Library Evanston IL 60201 [email_address] 847-448-8646
Editor's Notes
- HCLIB Business plans results
- Have to stop marketing as though we were running for student council president
- But try not to use the word library Advantages: Teachers, clergy, local officials, health care workers may influence user behavior more than librarians Challenge: will they listen to us?
- Part of the Evanston Chamber of commerce packet to new businesses.
- Get listed in search engines , library directories,wi-fi directories, local directories Get a wikipedia entry; add to it that you offer great remote online resources Use MySpace and expert Use IM
- Will focus on 4 state systems that market effectively and have seen their usage grow dramatically
- 400,000 logins in 1998 3 million 3 hundred thirty thousand in 2006
- 6,934,398 logins 16, 752,592 searches (Through 2/07)2,435,904 logins 4,109,606 searches
- One of the few states to have a serious marketing plan. Convened in 2005
- Texas had 12,294,821 in 2005-2006. Public stats very low 2,172,201 4,785,146 2001-2002 5,723,611 2002-2003 8,628,332 2003-2004 19,138,871 2004-2005 8.1 million academic, k-12 10.1, public 15.3 CN population 3,394,75 IN population 6,093,372 TX population 22,270,165
- PROBLEMS: vendors who also sell direclty to the public (RefUSA, Public Records) Encourage two -tiered appraoch: sell limited product to libraries, allow advertsing of fuller featured one Vendors who only sell to libraries need to get on the ball. No different from book publishers, pharamceuticals, videos, etc.
- Public Records Periodicals: how often has a patron discovered a new periodical from using Infotrac or EBSCO? Most venodrs sell less than 1% of their prodcuts to invidividuals
- Lots of talk about marketing support, but how much hel pare they really providing?
- Great ideas, but EBSCO didn’t provide any assistance, they merely wrote up twhat th elibrary had accomplished.
- PROBLEMS: vendors who also sell direclty to the public (RefUSA, Public Records) Encourage two -tiered appraoch: sell limited product to libraries, allow advertsing of fuller featured one Vendors who only sell to libraries need to get on the ball. No different from book publishers, pharamceuticals, videos, etc.
- A great start. Can we all start bombarding our localmedia contacts with news about library online services? Eric Zorn, Stev Johnson?
- Libraries are tap water to Google’s bottled water: Cheaper, healthier, safer. If advertising can take a free, community prvided service and turn it into a luxury item when why can’t we do the same for library services?