1. Showcasing strategy for iGCDP
Local level

2. Goals of showcasing
•
•
•
•
TN takers;
Hosting families;
Sponsors;
Partners.

3. Overall strategy

4. Channels
• Offline:
– Institutions;
– Media;
– Events and networking.
• Online.

5. Institutions
• Comune;
• Provincia;
• Regione.
• To gain from them:
– Patrocinio;
– Money;
– Access to the newsletter;
– Ask them to endorse the
project to the organizations;
– Space on the website;
– Contacts.

6. Events and Networking
• 1 BIG Event per project.
– Goal of the event should be – raising and re-raising;
– Possible audience – potential TN takers and partners, current and old TN
takers and partners, hosting family targets, government representatives.
• Obligatory research and attendance of networking events.
– Fairs, conferences, summits, round tables, etc.
– Targets – educational organizations, international organizations, third
sector, government.
– Topics – CSR, social issues, empowerment of third sectorm
empowerment of youth, internationalism.

7. Online showcasing
•
Website of LC:
–
–
–
•
Culture-shock:
–
–
•
Empower interns to post;
1-2 stories per week.
Facebook:
–
–
–
–
•
Culture-shock posts;
Storytelling of hosting families, interns and TN takers;
3 stories per week.
Culture-shock posts;
Storytelling of hosting families, interns and TN takers;
3 stories per week;
Can connect facebook with website.
Collection of the best HF, TN takers and Interns storytelling nationally:
–
–
Facebook storytelling;
National website.

8. Media: online and offline
• Local and regional media:
– For education workers and educational organizations, school teachers (mainly
languages, geography, cultural education, headmasters);
– For families;
– Connected with the third sector (NGOs, associations, organizations, societies);
– Connected with social and economical issues;
– Connected with international issues, travelling and languages;
– News media (daily, weekly ones);
– For youth (school students and university students).

9. Local Strategy for
Clusters

10. TOP
Institutions
•
•
•
Media
Events
Comune;
Provincia;
Regione.
3 media partners
1 event per
project
Facebook
strategy
Every week:
• 1 inten story;
• 1 TN Taker
Story;
• 1 HF story;
• Reposting of
culture-shock.
Website
•
•
•
•
Space for
Global Citizen
projects
description;
Space for HF
applications;
Culture Shock
Connection;
Storytelling
space.

11. Napoli
• Institutions:
– In common: Comune, Regione, Provincia;
– What to do:
1. Going together to meetings;
2. Split benefits basing on RE Goals.
• Media:
– In common: All the media coverage of the city and the region;
– What to do:
1. Create a common target list of media;
2. Contact together if you are going to run initiatives together;
3. Contact separately if you are going to promote different. Initiatives.

12. Palermo and Catania
• Institutions:
– In common: Regione;
– What to do:
1. Going together to meetings;
2. Split benefits basing on RE Goals.
• Media:
– In common: All the media coverage of the region;
– What to do:
1. Create a common target list of regional media;
2. Contact together if you are going to run initiatives together;
3. Contact separately if you are going to promote different initiatives.

13. GROWTH
Institutions
•
•
Media
Events
Comune;
Provincia.
2 media partners
1 event per
project
Facebook
strategy
Every week:
• 1 inten story;
• 1 TN Taker
Story;
• 1 HF story;
• Reposting of
culture-shock.
Website
•
•
•
•
Space for
Global Citizen
projects
description;
Space for HF
applications;
Culture Shock
Connection;
Storytelling
space.

14. Milano and Pavia
• Institutions:
–
–
In common: Regione;
What to do: Focus on comune and provincia.
• Media:
– In common: All the media coverage of the region;
– What to do:
1. Create a common target list of regional media;
2. Contact together if you are going to run initiatives together;
3. Contact separately if you are going to promote different initiatives.

15. POTENTIAL
Institutions
•
•
Media
Events
Comune;
Provincia.
1 media partner
1 event per
project
Facebook
strategy
Every week:
• 1 inten story;
• 1 TN Taker
Story;
• 1 HF story;
• Reposting of
culture-shock.
Website
•
•
•
•
Space for
Global Citizen
projects
description;
Space for HF
applications;
Culture Shock
Connection;
Storytelling
space.

16. Roma
• Institutions:
–
–
1.
2.
3.
In common: Comune, Provincia, Regione;
What to do:
Focus on comune and provincia;
Going together to meetings;
Split benefits basing on RE Goals.
• Media:
– In common: All the media coverage of the city, the province and the region;
– What to do:
1. Create a common target list of media;
2. Contact together if you are going to run initiatives together;
3. Contact separately if you are going to promote different. Initiatives.

17. Bologna and Ferrara
• Institutions:
–
–
In common: Regione;
What to do: Focus on comune and provincia.
• Media:
– In common: All the media coverage of the region;
– What to do:
1. Create a common target list of regional media;
2. Contact together if you are going to run initiatives together;
3. Contact separately if you are going to promote different initiatives.

18. Padova and Venezia
• Institutions:
–
–
In common: Regione;
What to do: Focus on comune and provincia.
• Media:
– In common: All the media coverage of the region;
– What to do:
1. Create a common target list of regional media;
2. Contact together if you are going to run initiatives together;
3. Contact separately if you are going to promote different initiatives.