11. XX Century companies were
competing in a world changing at a
pace dictated by themselves
Start-ups found a model to innovate in
a much faster changing environment
XXI Century companies have to learn
from start-ups to remain competitive
17. A set of experimenting techniques
to validate market appeal and
actual use of an innovation
objectively and with the
minimum investment
of time and money
22. The Pretotype Challenge
a Large
Retailer
6 Shared
Challenges
One Day
Off Site
Six Teams
Pretotype
Like Hell
23. The Pretotype Challenge - Outcomes
Dialogue
for Flatter
Organisation
Fit Initiative
to Market
Reality
Culture of
Experimentation
Evidence-Based
Empowered
Middle
Managers
Failure as a
Learning Tool