7. Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008 LinkedIn Median age is 40 6% of adult social network users Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report
8. Social Media Revolution Is Social Media a Fad? http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded#
9. Social Media Goals Engage in conversation clients, funders, colleagues Share information Educate others about your agency and/or issue Learn from others Increase transparency and responsiveness Build community Network Advocate Mobilise your base to action Source: www.volunteerhoward.org
10. Social Media Challenges Giving up control of the conversation Achieving a comfort level using social media Balancing organisation’s identity with personal identity Time/personnel resources for maintaining social media presence Adjusting to ever-changing landscape of social media – being flexible Understanding technology and terminology Measuring ROI (return on investment) Source: www.volunteerhoward.org
11. Facebook Tips Why you need to have a strategy before you make a facebook fan page http://www.web-strategist.com/blog/2007/11/13/why-you-need-to-have-a-strategy-before-you-make-a-facebook-fan-page-now/ Netwits Think Tank – 4 Facebook Tips for Nonprofit Success http://www.netwitsthinktank.com/site/apps/nlnet/content3.aspx?c=ifINKZOzFmG&b=4487123&content_id={EA4438F2-2529-4379-8A32-16EBD5D5BF90}¬oc=1
12. Facebook tips… How to Use Facebook for Nonprofit Organisations http://www.charityhowto.com/video_info.php?vid=18 How to set up a nonprofit Facebook page http://www.wildapricot.com/blogs/newsblog/archive/2008/06/16/how-to-set-up-a-non-profit-facebook-page.aspx
18. Learning… Google Apps http://www.youtube.com/watch?v=kJT3pagjd8s&feature=channel Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY&feature=channel
19. Wikis… Social Enterprise Wiki https://wiki.qut.edu.au/display/se/Home Philanthropy Wiki http://philanthropywiki.org.au/index.php/Main_Page
23. present a recent speech by a memberPodcasting in Plain English http://www.commoncraft.com/podcasting
24. Webinars Online seminar – sometimes called ‘virtual seminar Uses video and audio aspects Is in real time Crosses geographical & physical boundaries Covers variety of topics (training, guest speakers)
25. What makes a good webinar? Concepts or skills that can easily be taught in 30-45 minutes Very narrowly focused topics Topics that generate discussion Case studies and stories Ask your community! From: www.techsoup.org
28. Resources – Social Media Resources – Social Media NTEN (Nonprofit Technology Network):http://www.nten.org/ Tech Soup:http://www.techsoup.org/ We Are Media:http://www.wearemedia.org/Tool+Box Social Brite:http://www.socialbrite.org/tools/ Change.org:http://nonprofits.change.org/