If you want to be seen, if you want to be remembered - take control of your personal brand, make it work for you. Give it meaning, give it impact, give it consistency. Do something - and create content around that something. And, be the duck ;)

1. Personal Branding
why you need it, how you do it.
Leo Exter, founder @ http://westartup.eu for

2. My name is Leo
I’m helping
first-time entrepreneurs
build
successful startups

3. We – start – up
.eu

4. • Founder at
http://westartup.eu
• Partner, HealthStartup
• Coach, MIC
Boostcamp Brussels
• Co-
founder, BetaInvest
• Co-organizer at
Startup Weekend
Brussels, Mons, Liege
• Co-organizer at
Bizcamp Belgium

5. Why personal
branding?

6. Why would anyone notice –
remember - pay attention to you?

7. You have to stand out, but
that’s not enough.
7

8. Career is over.
Your reputation pays your bills.

9. Communicate a
• Meaningful
• Impactful
• Credible
representation of your self to
the outside world

10. Being different is NOT branding

11. Want impact? Focus!
(otherwise you end up with something like this)

12. Inconsistencies kill credibility

13. Be the duck!

14. Let’s get practical now

15. Be brutally honest about what you
want out of life (big things)

16. Don’t compromise on your
principles

17. • What do you want to achieve?
• Who is your target audience?
• What are your resources?

18. • What I want to achieve:
– Help people start new, better businesses
– “Filter out” the wrong people
– Get invited to do marketing consulting
• My target audience:
– Entrepreneurs, customers, investors
• My resources:
– My time

19. • Content (action and word)
• Presence (physical and digital)

20. Be the duck!

21. Do something

22. Do something again

23. Keep doing it!
23

24. So, what does it bring?

25. Support action with content

26. Clothes make a man

27. Create
your
own
uniform
27

28. Same for girls,
with more options

29. Creative thinker, brand
builder, pragmatic
planner, marketing guy to
the core and part-time
perfectionist.

30. • http://www.facebook.com/leo.exter
• http://be.linkedin.com/in/exter
• http://twitter.com/leoexter

32. Professional photos

33. Not-so-professional photos

34. Make a conscious choice
– every time
34

36. Join networks…
or build your own
36

37. Follow a simple process
37

38. 4 rules of networking
• First focus on quantity, then on quality
• Become a super-networker: put people in touch
with other people
• Give without hope of getting back
• Be present - often

39. Meaningful
Impactful
Credible
Remember: be the duck!

40. Don’t hesitate to ask questions!
leo.exter@westartup.eu
www.westartup.eu
@leoexter
www.facebook.com/westartup