Presented at http://www.meetup.com/Vienna-Semantic-Web-Meetup/events/34524942/
(c) Michael Zeiller
michael.zeiller@fh-burgenland.at
http://www.fh-burgenland.at/
4. Enterprise 2.0
Success Factors
Most important success factors:
Management support for the social media initiative Top
down adoption
Improvements in working procedures and processes - social
media assist people to work more efficiently
in their daily business
Technical and operational support for users
(depending on IT affinity)
User integration, a common success factor for
social media initiatives, was not mentioned at all
in the analyzed cases.
Michael Zeiller 4
5. Enterprise 2.0
Participation & Involvement
Success factors concerning user participation:
Intrinsic motivation
Utilization forced by working procedures
Self-organization embedded in targets
Rules: e.g. which tool to use for which task, which type (and
amount) of social content
Active contribution of management
Benefit for users in their daily work
Simplicity Reduce!
Michael Zeiller 5
7. Enterprise 2.0
Motivation
Motivating factors for using the new system (6 case studies):
Relevant content (5/6)
Up-to-date content (4/6)
Working faster and easier (4/6)
Central information access (4/6)
New ways of information dissemination (4/6)
Easy intuitive use (3/6)
Necessary for the job (3/6)
No access barriers (2/6)
Amount of content (2/6)
Networking (1/6)
Social presence and reputation (1/6)
Michael Zeiller 7
8. Enterprise 2.0
Barriers
Contradiction between old and new paradigm of work:
strong hierarchies / specialized division of work vs.
"wisdom of crowds"
control of information and quality vs. fault tolerance
manpower vs. "subject" of work
disunion of work and spare time vs. dislimitation
Michael Zeiller 8
