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Mortgage Panel at Virtual RE Bar Camp

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Shashank Shekhar
Shashank Shekhar

The mortgage panel at Virtual RE Bar Camp included me and 4 other top mortgage bloggers. We talked about why it makes sense for real estate agents to have mortgage content on their blog.

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The Missing Ingredient In Your Real Estate Blog... Mortgage Content
Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage @jmchood Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @jmchood Shashank Shekhar San Jose, CA Mortgage @ShashankTweets
How Does A Loan Officer Benefit? Mortgage Content + Real Estate Blog = Good Stuff Buyers Are Online Looking For Homes
How Does The Real Estate Agent Benefit? Mortgage Content + Real Estate Blog = Good Stuff
#1 Specialized mortgage information requires an experienced lending professional's insight ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff
#2 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Buyers, Sellers and Agents always have mortgage related questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Relevant and timely information is excellent to include in newsletters or email campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff An educated client is more valuable to the agent, loan officer and community ,[object Object],[object Object],[object Object],[object Object],[object Object]
#5 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Moves prospects through a controlled sales cycle while keeping them on the agent's site ,[object Object],[object Object],[object Object],[object Object],[object Object]
#6 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO ,[object Object],[object Object],[object Object],[object Object]
#7 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Industry related keywords and frequent content are great for SEO / SEM
#8 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Specific articles will drive targeted traffic = Motivated and Informed "The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it."                   ....Seth Godin
8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff EX:  "Las Vegas FHA First Time Home Buyer"
How Does The Sales Cycle Work? Mortgage Content + Real Estate Blog = Good Stuff ,[object Object],[object Object],[object Object],[object Object]
How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO - Search Engine Optimization
How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff Example:  Proper Use of Anchor Text
Qualifying A New Loan Officer Mortgage Content + Real Estate Blog = Good Stuff Agent to Loan Officer: "What can you provide me that your competition can't or won't?"
Qualifying A Real Estate Agent's Blog Mortgage Content + Real Estate Blog = Good Stuff
Frequently Asked Questions Mortgage Content + Real Estate Blog = Good Stuff www .TomatoChat. com
Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage @chris_brown_ Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @scottschang Shashank Shekhar San Jose, CA Mortgage @ShashankTweets

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Mortgage Panel at Virtual RE Bar Camp

  • 1. The Missing Ingredient In Your Real Estate Blog... Mortgage Content
  • 2. Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage @jmchood Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @jmchood Shashank Shekhar San Jose, CA Mortgage @ShashankTweets
  • 3. How Does A Loan Officer Benefit? Mortgage Content + Real Estate Blog = Good Stuff Buyers Are Online Looking For Homes
  • 4. How Does The Real Estate Agent Benefit? Mortgage Content + Real Estate Blog = Good Stuff
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. #7 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Industry related keywords and frequent content are great for SEO / SEM
  • 12. #8 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff Specific articles will drive targeted traffic = Motivated and Informed "The Web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it."                   ....Seth Godin
  • 13. 8 Reasons Agents Need Mortgage Content Mortgage Content + Real Estate Blog = Good Stuff EX:  "Las Vegas FHA First Time Home Buyer"
  • 14.
  • 15.
  • 16. How Can LO Help Promote Agent's Blog? Mortgage Content + Real Estate Blog = Good Stuff Example:  Proper Use of Anchor Text
  • 17. Qualifying A New Loan Officer Mortgage Content + Real Estate Blog = Good Stuff Agent to Loan Officer: "What can you provide me that your competition can't or won't?"
  • 18. Qualifying A Real Estate Agent's Blog Mortgage Content + Real Estate Blog = Good Stuff
  • 19. Frequently Asked Questions Mortgage Content + Real Estate Blog = Good Stuff www .TomatoChat. com
  • 20. Hi, I'm a Mortgage Blogger Mark Madsen Las Vegas Mortgage  @mark_madsen Chris Brown Orlando Mortgage @chris_brown_ Justin McHood Arizona Mortgage  @jmchood Scott Schang Orange County Mortgage @scottschang Shashank Shekhar San Jose, CA Mortgage @ShashankTweets