2. BRIEF – AIM OF OUR
PROJECT
Brief:
For our extended project we could pick from four different types
• Produce an Artefact
• Write a dissertation
• Develop and showcase a performance
• Conduct a field study or investigation
Finial Decision:
Question - “PHOTOGRAPHY & BEAUTY, what Photoshop has done to our generation’?
My artefact will include – Photographs that I will take myself and digitally enhance them on Photoshop to
show how much you can actually change using editing software.
Things to research
- The effect that airbrushing has on young woman and teens – low self-esteem – eating disorders
- What editing on Photoshop can actually achieve
- What people are doing to stop the use of over airbrushed images in the media
Production
Artefact on Photoshop, beauty and photography.
3. MY QUESTION!
Question
“Photography & Beauty, What
Photoshop Has Done To Our
Generation?”
4. RESEARCH
Britney Spears, aged 29 has
recently released before and after
pictures of her natural and the
others being airbrushed. Britney
made this move to release the
airbrushed and original pictures of
herself because she feels that
woman have to much pressure to
feel perfect nowadays so she has
released these pictures to show
the world for all her 'un-airbrushed
glory'. I personally think this was a
brave step for Britney, and the
images are a great message for
young girls to show how much
airbrushing can really perfect.
As you can see, on the left is the
original image and the one on the
right is the airbrushed one, her
waist has been considerlyshrunk,
her thighs have been made a lot
thinner and calves smoothed, her
skin completion has been
perfected to be glowy and silky
looking.
5. The first thing you recognize on this
image is the dramatic work that has been
done to her bum, it has been so edited
that you would never be able to tell that
this is the same persons bottom! All
traces of her cellulite have been removed,
and have been replaced with entirely
blemish-free skin, that looks glowy and
perfected.
I think that this was a great thing for
Britney to do, it is a great message to
young girls about how much airbrushing
is capable of and shows that people who
we think are perfect are not as perfect as
we think!
6. HOW AIRBRUSHED
IMAGES ARE HAVING
A NEGATIVE IMPACT
ON WOMAN’S SELF
ESTEEM
The majority of teenage girls could look at themselves and find something that they would want to tweak,
smooth, tone or just completely change about themselves. Airbrushing in magazines is damaging teenage girl's
self-esteem, instead of magazines showing inspiring and aspirational images they are using images of famous
celebrity’s who have so much money to look amazing and on top of that airbrush them. Failing to achieve this
perfected self, that we are shown by many publications can lead to serious issues, such as eating disorders
that can lead to death, self-harming and plastic surgery addiction. This utter hopelessness of people feeling this
way has opened a huge door for the advertisement industry. Make-up and other beauty product adverts pretty
much all use digital technology to make their product look like it does wonders, when it quite frankly can’t. This
leads to miserable young woman spending hundreds of pounds on products that only lead to more
disappointment when they see that the product does not look the same as it did on the 'stunning' girl in the
advert.
The UK magazine Heat has run campaigns where stars come forward to publish pictures of themselves in the
magazine wearing no makeup. I personally think this was a great campaign and that things like this need to be
done more regularly as a reminder that celebrities are not as perfect as we think. No one yet has successfully
carried through an argument against the use of negative air brushing, but throughout the years there have
been arguments and campaigns against the use. Even expects and the some celebs themselves agree that
the airbrushing that goes on today portrays the image of a unrealistic body, and how it is seriously damaging
our generations health.
7. Lorraine: Naked
The well known show 'Lorraine'
which features on itv hosted by
Lorraine Kelly herself, is searching
all over the UK for the most
naturally beautiful woman, no make
up, no Botox and definitely no
cosmetic surgery. She is running a
campaign to show that you don't
need make up to be beautiful, and
will pick one lucky girl to be the face
of a new upcoming Superdrug
campaign. I think this is such an
inspiring idea and more
competitions and things like this as
such should take place more often,
it sends out a great message to all
woman of Britain that you don't
need expensive make-up, surgery
and Botox to keep looking fresh and
beautiful. Not only is the lucky
winner lucky enough to appear in
Superdrug stores, and its own
magazine they also get to a free
modeling shoot in London. I cant
wait to see the end results of this
competition. Below is a picture
before and after of Loraine with and
without makeup and hair.
13. EVALUATION
I’m very happy with the outcome of my work and understand
a lot more about the negative impact that over-airbrushed
images are having in the media today, and the negative
effects that it is having on young woman such as self-
confidence issues which is leading to bigger issues like
eating disorders.
What I would like to improve….
THANKYOU FOR WATCHING
