Mobile users are only going to increase and therefore it makes immense sense for a brand or business to consider mobile as a platform to address the business needs & goals. This talk will also touch upon some of the important things to be considered from a design perspective while once executes his design strategy.

1. Mobile Strategy &
Design Approach

2. 56%of people own a smartphone
out of the total no. of people
owning mobile phone

3. 75%of mobile users use their
mobile for shopping

4. 1 out of 4searches are conducted on mobile

5. Bhindi?
hai na !
Increasing Mobile penetration:

6. 75%
Over
of mobile users respond to mobile-optimized
sites when making purchases

7. 83%of Internet Usage
will be using Mobiles
By 2015

8. The
monk
who
installed
Whatsapp!
:-)
Increasing Mobile penetration:

9. 50%of mobile phone users
use mobile as their
primary internet source
(desktops are far behind and
so are the tablets now)

10. 91%of adults have
their mobiles phones
within arm’s reach 24/7

11. Milkman using
mobile to
notify about
holiday!
Increasing Mobile penetration:

12. Internet stats for India
- There are 243 Million internet users in India. (243000000)
- Mobile penetration of active internet users is 220 Million.
- There are total 92+ Million active social media users via
their mobile
- Facebook: 80%+ of users out of 100 million access using
mobile
- Twitter: 76% of users out of 33 million access it via a
mobile

13. Mobile usage stats:
At home:
93%
On the Go:
87%In a store:
77%
At a restaurant:
73%

14. Incase you still dont believe that mobile
penetration is increasing!

15. Why a Business or a Brand
should go mobile?
- Reach new audience
- Lead Generation
- Customer retention
- Sales & Support
- Brand Image
- Product/ Service / Process Optimization
- Be Visible to Customers at All Times

16. vç
Who is the user?
Demographics, Personas
What is the context of the usage?
Device, Surroundings, Location
Is there any specific problem that the
user is facing?
Situation Specific Need, Contextual time-sensitive Query
Whom are you targeting?

17. v
Repetitive
Snacking on Snippets of information. Eg. Sports, Stocks
Bored
Distraction, Entertainment or Connection.
Urgent
Decision around Credibility, Accuracy and Relevance.
Understanding Mobile User Experience:
3 Modes of Mobile Usage

18. vç
Various Mobile Strategies
01. Responsive site
- A website adaptive to all screen sizes
02. Mobile site
- A website designed specifically for mobile browsers
03. Native app
- A packaged application specific to mobile platforms
04. Hybrid App
- An application which works well on multiple platforms

19. Responsive Site Desktop
Website

20. Desktop WebsiteMobile Site

21. Desktop Website
Desktop WebsiteNative App

22. Android version iOS version
Hybrid app Examples
iOS versionAndroid version

23. v
Information & Content Strategy
● The core idea should be the principle highlight.
● Users should be able to interact, consume,
action upon that core idea using a mobile phone.
● Concentrate on the primary use cases
● Flesh out the most important feature/content
and make sure that the user sees this as the first thing.
● Place Content that is closest to conversion
● Facilitate user by providing proactive inputs using
exclusive native hardware
● Precise directions/ questions to minimise user efforts

24. Limited size on small screens, calls for relevant & optimised content layouts
01. Menus & Navigation
- Following a pattern of design in all 3 types of mobile solutions
02. Scrolls & Accordions
- For large amount of articles/content sites
03. Progressive Disclosure of Content
- Let User decide what to consume rather than showing him everything
upfront.
04. Carousals
- Allow the user to interact with a group of similar elements within a
fixed place Eg. Featured Images, Featured Videos, Testimonials
Optimised content structuring

25. Behaviours

26. Carousal

27. Menu and Navigation - Responsive site

28. Menu and Navigation - Tabbed Navigation in Native
app

29. Scrolls & Accordians

30. @webonise weboniselab
Thank you!
@leleaditya