Selecting a right social media platform is essential for your business. First as a business owner you need to understand and set clear goals and objective on your social media approach. It is for brand awareness, generating leads or even for personal branding? Then select the proper landing page to drive the online traffics towards it. Facebook Page is the most common social media landing page businesses choose, so setting a Likeable Facebook Page will be important as your first step to the social media's world.

1. Digital
Profit
Club
2014
#2
Planning
and
selec9ng
your
social
media
pla=orm

2. About
This
series
is
about
select
and
create
a
Social
Media
Pla=orm
for
your
business.
This Platform is where you create market awareness, get
audiences attention and generate followers. It is NEVER about
selling.

3. Create
A
Landing
Page…

4. Landing
Page
with
contents
filled
with
ARTICLE,
PHOTO
&
VIDEO

5. Best is to have a updated website
or

6. a
BLOG
Should
you
have
the
6me
and
passion
to
write
interes6ng
ar6cle?

7. If
not,
what’s
Next?

9. Our
focus
for
the
next
couple
of
mee6ngs

10. So
let’s
begin
with
ABC…

11. Ques9on:
What
is
your
goals
&
objec6ve
on
Facebook?
Example:
• Professional
–
create
personal
or
industry
branding,
market
awareness
on
what
we
do
and
how
we
can
add
value
to
our
target
audiences.
• Retail
–
generate
leads
and
traffics
to
our
retails
outlet,
encourage
people
to
talk
about
us.
• Manufacturer
–
educate
our
target
market
on
company
value
/
culture
for
recruitment
purpose.
Write
yours
and
share!

12. Profile,
Group &
Page.

13. Personal
Profile

14. Remark:
Facebook
Personal
Profile
• Profile
Photo
–
kindly
used
a
real
image
of
yourself,
no
just
any
photo
of
your
pets,
cartoon
character,
symbol
that
does
not
reflect
your
online
image.
• Cover
Photo
–
a
photo
/
graphic
to
further
enhance
your
online
iden6ty.
• About
–
this
is
the
area
where
you
could
include
a
liTle
write
about
yourself.
Also
be
aware
that
you
might
like
to
enclose
too
much
personal
informa6on
like
contact
no#
or
resident
address
for
safety
purpose.
• Timeline
pos6ng
–
Remember
your
Facebook
pos6ng
/
sharing
is
a
true
reflec6on
on
who
you
are,
so
be
wise
and
careful
on
what
you
write
and
share.
Posi6ve
informa6on
are
the
best.

15. Facebook
Group

16. Remark:
Facebook
Group
• In-­‐house
Communica6on
–
a
dedicated
group
for
all
in-­‐house
team
members
to
communicate
and
share
informa6on
(photo,
event,
news
&
etc).
• Exclusive
VIP
group
–
a
special
and
exclusive
group
and
by
invita6on
only.
This
is
where
you
share
special
informa6on,
discount
&
privilege
to
your
VIP
(customer).
• Hobby
or
Interest
group
–
gather
people
who
has
the
same
hobby
and
share
informa6on
about
the
par6cular
topic.
• University
/
College
Alumni
–
gather
all
your
old
school
mates
and
form
a
regular
meet
up
and
discussion
forum..
Facebook
Group
Se;ng:
Open,
Close
&
Secret

17. Facebook
Page

18. Remark:
Facebook
Business
Page
• Business
Iden6ty
–
it
separated
between
yourself
and
the
business.
• Share
admira6on
–
it
allow
unlimited
page’s
admin
to
share
admira6on
with
different
access
levels.
• Unlimited
fans
follower
–
as
a
business,
you
would
like
to
aTract
as
many
people
to
follow
as
possible.
Who
has
the
most
follower
(LIKE)
on
Facebook?
• Insight
Data
–
page’s
admin
will
able
to
access
to
the
insight
data
to
view
the
performance
of
the
page
(demographic
of
follower,
the
number
of
view/engagement
per
post
&
others).
• Facebook
Apps
–
select
and
embed
some
special
Facebook
or
third
party
Apps
into
your
page
(voucher,
survey
form,
shopping
cart,
tes6monial
and
many
more).

19. Create
a
Facebook
Page

20. When
you
create
a
NEW
Page,
it
may
not
necessary
need
to
be
a
company
or
a
brand;
it
can
be
a
movement,
a
cause,
an
interest
community,
your
personal
branding
or
something
people
would
like
to
talk
about
it.

21. 2
1
3
Welcome
to
your
new
page

22. hTp://www.9melinecoverbanner.com/

23. • Facebook
Page
Features
• Pos6ng
6ming
• Best
prac6ce
on
crea6ng
contents
• Ways
to
promote
your
page
• Create
offers
• Sample
and
case
study
To
be
conEnue….

24. Social Media Coach
Leow
LeikHong
TwiTer
@leikhong
www.facebook.com/digitalprofitclub
Email:
leow@leikhong.com