Starbucks Story- Digital Strategy & Social Integration. When i read the book "Onward" written by Starbucks CEO Howard Schultz, on his journey becoming the CEO of Starbucks for the second time and his decision to bring Starbucks to anothe level with the engagement using social media and other digital marketing. Coach LeikHong shared how all these simple tactics used by Starbucks would be implement and apply by your local business.

1. Digital Strategy &
Social Integration

3. # 1 Most engaged brand online
Altimeter Report 2009

4. # 1 brand on Facebook

5. 5

6. One of the most tweeted brands on Twitter

7. Millions of engaged loyalty members

12. Engage genuinely – hear the voices

22. VIA – Starbucks instant

23. THE FLYWHEEL EFFECT
Digital
Social Media
owned/paid
Integrated:
Stores & Global Earned
Partners!
Retail Media
CPG
Loyalty/Card Traditional Media