3. LOGO
Colour =In sunsilk there is a different varities
of colour have been introduced recently.
Geometric shapes =the shape for this brand is
with small tiny balls with flame that includes
that this product is with different colours and
also shows the shape of long hair.
Font = The name and the logo will be appeared
has a highlighten of this product with
attractive colours.
Slogan =For this brand the slogan is “Life
can‟t wait”
Brand name =The colour of the font will be
bold black with a colourful pack.
4. SYMBOL
The symbol is help to define brand looks, which is to turn influences or
from part of brand associations. Brand symbol includes two aspects of a
brand __ Brand character and Brand logo.
5. CHARACTER
Gang of girls plays a role in the ads
of sunsilk. Internationally, the
movements and action of girls have
been defined. Its 'colourful and hair
experts' was used in the launch ad
of sunsilk shampoo in India. Apart
from making the character
loveable, this action is supposed to
growth and strongness of the hair
made from the product. When the
gang of girls interacts with
themselves enjoyable humour, it is
projecting the interaction with the
brand of the women.
6. PRODUCT PACKAGING
The packaging design for the New Sunsilk range is extremely
exciting and has been developed by Brown Inc. UK. The
packaging makes the brand look expert and modern. This
packaging makes the brand look more contemporary and hi-
tech. It ensures more emphasis on the variants that have already
been a part of the product but never been communicated to the
customer that well. This new packaging has clearly identified
that there is a separate product for each hair type.
7. BRAND POSITION
Leading the pack is HLL's
Sunsilk brand, which has
recently been relaunched as
Sunsilk Natural. Sporting four
variants.
Making Sunsilk more
contemporary and Sunsilk
Natural is the new
nomenclature for the brand."
Considering that the shampoo
category is one of the growing
segments in the stagnant FMCG
industry, companies are
enhancing their products to
cater to consumer needs.
8. BRAND PERSONALITY
The attribution of human personality
traits (seriousness, warmth, imagination,
etc.) to a brand as a way to achieve
differentiation. Usually done through
long-term above-the-line advertising and
appropriate packaging and graphics.
These traits inform brand behavior
through both prepared
communication/packaging, etc., and
through the people who represent the
brand - its employees.
9. CORE IDENTITY
Product thrust: Shampoo with
variant colour.
User profile: New sunsilk
shampoo, plus all those
interested in variants colour and
different kind of hair
Performance: the colour based
on depends upon hair and it
gives the good result after using
it.
10. EXTENDED IDENTITY
Brand personality:
Exciting, provocative, cool, innovative, and
attractive; into good looking and strong growth of
hair with shineness.
Basis for relationship: Mainly for women and
youngster like Gang of girls.
Sub brands: Sunsilk hair theraphy and many
others.
Logo: "Swoosh" symbol
Slogan: "Life Can‟t Wait"
Organizational associations: Connected to hair
experts and supportive to women and young girls
in attractive way.
Endorsers: Samantha Kochhar and Jawed Habib
Heritage: Developed with variant ingridents and
colours.
11. EXTENSION
Of late the brand is trying to make the
broader appeal of readying today‟s girl for
life with the tagline: „Life Can‟t Wait‟
which is also the theme of Sunsilk website
shown below: Though we focused on India
in this article – Sunsilk is a leading brand
of hair care across the world. The targeting
and positioning of the brand across
different countries is in line with what we
have discussed above. In almost all places
it primarily targets teen or middle aged
women and harps of the benefits of shiny
good looking hair and emotional appeal of
beauty.
