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LEGAL Advice
1.
Towards 2012 The new legal
landscape July 2008
2.
Contents
Foreword >> Towards 2012: The new 01 Foreword 02 Part one >> Towards 2012 legal landscape 31 Part two >> Views from the top 34 Survey findings 51 Suggested further reading 52 Contact us ‘ So many references are made daily to the Legal Services Act (LSA), which passed into law in October 2007, that it is sometimes hard for the individual to retain a robust picture of the sweeping reform package instigated by Sir David Clementi. High time, we thought, for a fresh set of perspectives of the new structures and the likely development trends for the legal industry in the eyes of some of its leading players and commentators. In the first part of this White Paper, our guest author, highly experienced legal journalist, Neil Rose, considers the new legal landscape in the run up to 2012; in the second, Spada’s research consultant, Ana Catalano, analyses a snapshot survey of the views of senior players within large and mid-tier London firms. In some important respects, of course, a brave new world of sorts has already arrived: at the ‘retail’ end it has long been possible to source will or divorce documentation online, many legal claims can be made without intervention by any of the eight types of legally qualified professional, and large non-legal service providers, such as insurers, have entered the fray for customers’ legal spend. High street law firms, already grappling with competitive challenges such as these, are busy evaluating the potential opportunities and challenges of Legal Disciplinary Partnerships (LDPs) and Alternative Business Structures (ABSs). Yet the English legal industry is so much more than its domestic retail consumer base. It comprises one of the great governance systems of the world and, in the case of London, forms a vital component of the City’s eco-system. English law is an industry worth in excess of £20 billion. So, what happens to the UK’s leading and mid-tier firms matters greatly to business and governments everywhere. What happens to the funding of English and Welsh barristers has implications for our entire court system and access to justice. While larger law firms appear to be comfortable with incremental change such as having non-lawyer partners or even taking on external investment, it may be more difficult to predict the longer-term effects of fundamental, aggregating market forces. Yet, broadly speaking, the firms we talked to foresee no changes to their working culture as a result of the changes brought about by the LSA. Time will tell. In the meantime we hope you find these pages a thought-provoking portrait of a legal industry in transition. Gavin Ingham Brooke Neil Rose Ana Catalano Managing Director Guest Author Research Consultant Towards 2012: The new legal landscape © Spada Limited 2008 1
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Part one >>
Towards 2012 The law has been a protected green belt zone but is now nominated for development. ‘Change is going to happen. Those firms that provide a > The creation of a Legal Services Board to act as the high-quality service effectively and efficiently will survive, and sole oversight regulator for the frontline regulators those that don’t, won’t.’ So says Jeremy Hand, managing of the profession partner of Lyceum Capital and chairman of the British > The establishment of an independent Office for Private Equity and Venture Capital Association, of ABSs. Legal Complaints, which will take over the handling “It is ABSs that have Of the many new acronyms that the Legal Services Act of all complaints against lawyers 2007 has introduced into legal conversation, it is ABSs – excited the most interest, alternative business structures, representing the radical > The introduction of ABSs as well as the most liberalisation of ownership and investment restrictions on The Act will take some time to bring on stream, but certain wariness, among lawyers” law firms – that have excited the most interest, as well as interim reforms are likely to be in place in early 2009. These the most wariness, among lawyers. And yet there remains will see the introduction of partnerships between the different a large number who are so busy filling in their daily kinds of lawyer (called legal disciplinary practices – LDPs), timesheets that they have not raised their heads to see the which can also have up to 25% of non-lawyer partners. twin juggernauts of competition and opportunity speeding towards them. LDPs – the next step LDPs are not ABSs and so need not wait for the ABS Where it all began licensing regime to be created. The Solicitors Regulation Until the turn of the decade, regulation was a relatively low- Authority (SRA) aims to introduce LDPs on 1 March 2009, profile issue. The various branches of the profession in the but the possible fly in the ointment is the Legal Services main regulated themselves, with piecemeal oversight from Consultative Panel, which advises the Lord Chancellor and a wide variety of bodies. But two issues combined to raise whose consideration of the rules could delay matters. that profile: the determination of the Office of Fair Trading to investigate anti-competitive practices in the professions LDPs will allow for partnership between the eight types of “LDPs are not ABSs and lawyer – solicitor, barrister, legal executive, licensed (not just legal), and public dissatisfaction with the way that conveyancer, patent agent, trade mark attorney, notary and so need not wait for the the Law Society was handling complaints against solicitors. costs lawyer (law costs draftsmen with certain new rights). ABS licensing regime to Subsequent consultation papers, the Clementi review, a green paper, a white paper and a draft bill, culminated in They need only have one solicitor partner. be created” the Legal Services Act 2007, which received Royal Assent An LDP can only offer legal services, so the non-lawyers on 30 October. who can make up 25% of an LDP partnership must offer services ancillary to that, such as an accountant offering tax The reforms have three main strands: advice but not auditing. Partnership could also be extended 2 Towards 2012: The new legal landscape © Spada Limited 2008 3
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“LDPs will undoubtedly
be to existing non-lawyer members of staff, like the head of senior support staff – in finance, HR, BD, IT etc – as though finance, and it seems likely that this will initially be where they were partners, so really being in partnership with them a helpful development and most of the LDP action is, at least in the City, as our survey would be a logical next step.’ our survey found strong of legal and other related professionals indicates (Part two: Many of the larger national and regional firms already give support for the concept” Views from the top). 60.7% of solicitors surveyed believed non-solicitor fee-earners partner-equivalent status under that their firm would look to bring heads of support various guises and will undoubtedly become LDPs. Some departments into partnership (Q5). A non-lawyer partner chambers will too, ending the tradition of self-employment must be an individual and part of the LDP’s delivery of legal at the bar as fusion moves a major step closer – although services, meaning they cannot be a passive investor. most believe that at least a senior referral bar will always be LDPs will be folded into the ABS regime once it is in demand, even if the junior end qualify at law firms before established. But ABSs with fewer than 10% of non-lawyer striking out. But certain benefits of barristers remaining self- partners will be deemed ‘low-risk’ bodies, allowing the employed – such as the absence of conflict of interest regulator to apply a lighter touch. problems arising from the activities of other members of the same chambers – also weigh in favour of the bar. The status quo LDPs will bring a new dynamic to retention and recruitment “LDPs will bring a new LDPs will undoubtedly be a helpful development and our of both non-solicitor lawyers and non-lawyers. Our survey survey found strong support for the concept. 70% of found that 47% of non-solicitors surveyed would be willing dynamic to retention and respondents believe that solicitors are ready to go into to join a partnership, and an additional 35% would be willing recruitment of both non- partnership with non-solicitors (Q2), and 46% believe that to consider it (Q6). Tony Williams, the former managing solicitor lawyers and their firm will take advantage of LDPs (Q4). However, given partner of Clifford Chance and founder of law firm non-lawyers” that 86% of the 10,114 law firms in England and Wales consultancy Jomati, points out that firms which are sniffy have four partners or fewer, the 25% rule means most will about bringing non-solicitors into their partnership – because be unable to take advantage of the non-lawyer aspect. some undoubtedly will be – are under no obligation to ‘[LDPs] are very good news for firms like ours,’ says become LDPs. ‘But don’t be surprised if that [non-solicitor] Stephen Denyer, international development partner at Allen goes and leaves for somewhere that is,’ he says. & Overy. ‘Of course we are going to remain exclusively a Arguably LDPs could be of particular benefit on the high law firm – we have no plans to branch out into other street, where firms could start working towards the services. However, the added flexibility we will get from ‘professional supermarket’ that has the potential to be very being able to make some senior non-lawyers partners appealing to consumers and could be taken further under could well be of value to us, depending on how the new ABSs, of which full multi-disciplinary practices (MDPs) will regime is implemented. After all, I already treat our most 4 Towards 2012: The new legal landscape © Spada Limited 2008 5
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be a subset.
This is a market where the convenience of name the small personal injury practice it is likely to having a range of professional advisers in one place will be purchase to form the basis of its own law firm. a major selling point. This reflects current thinking that the prime candidate for investment is so-called commoditised work, mainly on the Alternative to what? retail side of legal services provision. A commoditised “Despite their name, ABSs The timetable for the introduction of ABSs is uncertain. service is essentially process-driven work not typically Before it happens, the Legal Services Board needs to be requiring high-level legal input throughout a matter, such as are less about structure created – currently scheduled for the spring of 2010 – and conveyancing and personal injury. Though traditionally the and more about opening it will establish an ABS licensing regime. The frontline bread and butter of high street practices, volume or factory up ownership” regulators will then have to apply for licences to regulate firms have made large inroads into these fields, operating ABSs, and finally potential ABSs will have to apply to an with large numbers of paralegals under the supervision of approved regulator for a licence of their own. The SRA qualified lawyers, and driven by sophisticated case reckons this means ABSs will probably start operating in management systems. 2012. However, David Edmonds, recently appointed chairman of the Legal Services Board, says he will look to Heavy investment see if it could open for business earlier, meaning the whole MTA Solicitors is just such a firm. Set up six years ago by timetable could be brought forward. one solicitor and two non-lawyers, it has, very quietly, Despite their name, ABSs are less about structure and grown to 300 people in Bromley and Manchester, of whom more about opening up ownership. There will be no 25% around 50 are solicitors and legal executives, 150 cap, non-lawyer partners will be able to offer services paralegals and the rest support staff, handling mainly unrelated to legal advice (proper MDPs), non-lawyers will personal injury work, but also conveyancing and wills, while be able to invest in and own law firms, and law firms will be it is also moving into other areas, such as commercial. The able to float. solicitor-founder remains the sole principal of the practice. And it is starting to talk to private equity houses. Given that ABSs are a minimum of three years away, it is unsurprising that few either within or without the profession Co-founder and chief executive David Green, who comes “The prime candidate for have made their intentions public. Those who have are the from an insurance background, explains that the company AA and Co-op, which will effectively set up their own law was set up with a view to providing a quality product within investment is so-called firms by extending the legal services they already provide to a cost-efficient model. It invested heavily in developing its commoditised work, their members to non-members, and legal expenses own IT system, which Green reckons is five years ahead of mainly on the retail side” insurance company DAS, which has even gone so far as to the competition. 6 Towards 2012: The new legal landscape © Spada Limited 2008 7
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‘Our focus now
is using the models which exist to get Playing the equity card ourselves closer to the consumer,’ he says, a strategy There is plenty of private equity interest in ABSs. Our which comes down to the prevalence of referral fees in the survey finds that 43.2% of respondents believe that their personal injury market, which can cost law firms up to firm would benefit from external investment, and 40% £700 per case. ‘If we can get to the consumer before the believe that their firm will take advantage of this option claims management companies and the insurance when ABSs come into play (Q9 and Q10). Jeremy Hand companies, then we don’t have to pay referral fees.’ has led the private equity charge, to the point where “Volume firms are different Green explains that the drain of referral fees also make it Lyceum Capital has recruited an advisory panel to help difficult for the firm to fund further expansion in the identify and evaluate opportunities in the legal sector. He in their approach and traditional way. He continues: ‘Private equity investors for says private equity offers law firms investment in upgrading structure to other law us would be for no other reason than expansion... [It] would infrastructure and IT, capital for acquisitions and the firms” help us bring in the right people to take us into places purchase of partnership equity interests, as well as where we currently aren’t and [increase] marketing.’ business expertise in accelerating growth and value. Volume firms are different in their approach and structure to ‘The legal services market is large, fragmented and the other law firms. Enact was once the volume conveyancing winners enjoy great margins. But customers don’t often arm of Addleshaw Booth & Co (now Addleshaw Goddard), feel as if they are getting great value and we see but was bought out by the management in 2003, with the opportunities to improve service standards, efficiency and solicitors becoming licensed conveyancers to take profitability.’ advantage of a more liberal regulatory regime that already allowed external investment. A year later it was bought by Four key factors make the legal market attractive to “Customers don’t often feel external investors, says Hand: First Title, part of US title insurance company First as if they are getting great American Corporation. > It’s big (exceeding £20 billion) value and we see Richard Dinning, Enact’s chairman and one-time > The margins are ‘mouthwatering’, sometimes 20% opportunities to improve Addleshaw partner, says this kind of business is not suited or more before partner salary; far more than similar service standards, to the partnership environment, with the latter’s emphasis non-regulated industries on hierarchy and partners making decisions. Businesses efficiency and like this need separate branding, separate systems and a > Customers do not perceive value for money profitability” different way to motivate management, he explains. > Significant scope exists for improvement in operational effectiveness and efficiency 8 Towards 2012: The new legal landscape © Spada Limited 2008 9
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The winners, in
his view, will be those with scale, that offer The wider lesson to be drawn from this debate is that lawyers “Lawyers of all kinds will in fantastic service, that have the right infrastructure and IT, of all kinds will in future have to justify when the client should and – echoing David Green’s analysis – that have direct pay for them rather than Peter the paralegal with a PC – or future have to justify when access to the client and so do not pay referral fees. even just an automated document production system. What the client should pay for value, exactly, do they add? It is a pressure many large law them rather than Peter the Keep your decomposure firms are already seeing from corporate clients, especially as paralegal with a PC” dissatisfaction with the hourly rate continues to rise. One stage firms may have to go through, according to the likes of leading commentators Professor Richard Susskind and Stephen Allen, the co-founder of consultancy Clarity The investor’s demands Legal Services, is radically reengineering their processes. Any investor will be looking for evidence of a good strategy, such as: ‘If Tesco, or indeed any other big-brand retailer, does enter the market – and there will be those that will – they will view > Expansion – whether in scale, geographically or the legal market in the same way they view any other into new practice areas; mass-market offering,’ says Allen. ‘How many will we sell? > Mergers and acquisitions; or What are the raw materials that will be required to service this demand and how much will that cost us? Therefore > A need for new systems that will reengineer what will each ‘service’ cost us? How much profit can we processes. make per sale? As lawyers, we look at each matter on a In addition, says William Arthur, the former director of case-by-case basis and so have been traditionally unable professional practices at Barclays Bank who now runs to provide any clarity as to what the end price will be.’ Fremont Consulting, investment would enable partners to “As lawyers, we look at The answer is commoditisation and breaking down a piece recognise the value of their goodwill rather than adhere to of work into its constituent parts, what Susskind, who is ‘the unwritten mantra’ that they enter partnership with each matter on a case-by- also a member of Lyceum’s advisory board, describes as nothing and leave with nothing. It will facilitate exit for case basis and so have ‘decomposing’ a matter so that it becomes effectively a partners heading towards retirement, and solve succession been traditionally unable legal services assembly line, with the different pieces issues by funding their departures and also their to provide any clarity as to handled by different people in different locations as replacements. Other benefits include funding pension appropriate. He adds that this approach, which is deficits, delivering incentive schemes for staff (if they can what the end price will be” essentially one of project management at the top, would have shares, for example) and helping to build the firm’s favour the bar because ‘it is hard to see how else their brand and profile – particularly important if well-known high service can be provided’. street names are entering your market. 10 Towards 2012: The new legal landscape © Spada Limited 2008 11
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But he, like
others, warns against lawyers looking upon expanding the practice. When it comes to flotation, “Law firms have to weigh external investment, and especially flotation, as simply a discussed in detail later, issues such as losing privacy, way to cash out. ‘The value of these businesses is in the taking on additional regulation and disclosure requirements, up losing control (at least brains. Why would an investor put money into a business and, for partners, losing their schedule D tax status also to some degree) with to allow people to leave? When the prospectus comes in need to be thrown into the mix. ‘Astute firms are looking at realising the firm’s value front of them, they’re looking for a strategy that what’s happened in other professions,’ says Bull. and expanding the demonstrates how united the business is, a real sense of ‘Accountants by and large do without external equity.’ purpose and how you are going to lock in your talent.’ Those that have – generally consolidators – have a practice” chequered history, while there have been winners and Eye of the storm losers among the surveyors that have gone public. There are other examples of professional services firms which “[External investors] are The state of a firm’s management will be under the have floated successfully, such as patent and trade mark microscope. The stereotype, of course, is that lawyers do looking for a strategy that not make good managers. Well-known law firm adviser attorneys Murgitroyd. demonstrates how united George Bull, head of the professional practices group at the business is, a real accountants Baker Tilly, says: ‘I don’t think accountants are Disciplined stand sense of purpose and how automatically any better at managing their businesses than But all agree – and the survey results confirm – that law lawyers are, but because it’s impossible for lawyers to seek firms are unprepared for the discipline that comes with you are going to lock in managing partners who are not themselves lawyers, they having an external investor that asks searching questions your talent” get stuck in the old technocracy trap. You have to assume and expects them to be run in a more businesslike manner. that your best technocrat is going to be your best manager 65% of respondents believe that solicitors currently do not and all the usual difficulties follow from that.’ At least under have the management skills necessary to take advantage LDPs non-lawyer chief executives can be partners. of ABSs (Q12). Other issues firms have to face up to, says top law firm consultant Alan Hodgart of H4 Partners, Arthur adds that investors will also want to see diversity of include governance (having a proper board with outside revenue streams, counter-cyclical opportunities and long- directors), IT, strategy and changing partners’ skill base – term contracts, such as panel arrangements. ‘They are not they need to become proper managers because a firm queuing up,’ he says. ‘But there is interest. Decent firms cannot just keep bringing in outsiders. that make a good proposition will get investors.’ This all suggests that one model worth pursuing is to bring Of course, law firms need to make a judgment too. As in a single large investor initially, with a view to shaking up George Bull says, they have to weigh up losing control (at the firm and preparing it for a float three to five years down least to some degree) with realising the firm’s value and 12 Towards 2012: The new legal landscape © Spada Limited 2008 13
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the line. Hodgart
says: ‘It could be good for some firms to Banking on backing work with an outside shareholder. It would help them clean A downside of dealing with the average private equity themselves up before going to AIM and multiple investor is that its priorities may be different from the shareholders.’ And from the results of our survey, it would partners, driven in part by its need to see an exit strategy – appear that lawyers are currently more comfortable with some are in for the long haul, but others will want to be out the idea of external investment than flotation. Whilst 43% of after three years. ‘No one has an open-ended view,’ says respondents believe that their firm would benefit from William Arthur. ‘At some point they’ll want their money external investment and 40% believe that their firm will take back.’ advantage of external investment when ABSs come into play, only 19% believe that their firms would benefit from David Furst, chairman of accountants Horwath Clark “Why would you want flotation and 8% believe that their firm will take advantage Whitehill and head of its professional practices group, of this option (Q9 and Q10). observes that in a partnership or LLP, the partners can to invest in a law firm accept that profits may sometimes go down, ‘but an when it is so dependent Accountancy firm Smith & Williamson has gone down this route. Chairman Gareth Pearce explains that the decision external investor may be more pushy... there could be on the people?” concerns about professional ethics if too much pressure is to seek external capital was taken for various reasons, but put on’. it was needed to finance a growing business, to provide regulatory capital and to act as a purchaser of partnership Furst, president of the Institute of Chartered Accountants in capital (from retiring partners). England and Wales, is something of a sceptic when it comes to external investment. ‘I see no great appetite,’ he “from the results of our Canadian company AGF is the firm’s main investor, with argues. ‘Why would you want to invest in a law firm when it nearly 30% of the firm and two directors on the board. survey, it would appear Pearce talks up their relationship. ‘They listen, they’re is so dependent on the people? A profitable, quality firm that lawyers are currently constructive, they haven’t sought to interfere in the day-to- can go to its bankers and borrow at a very competitive rate [such as 1% over base], and one much lower than the rate more comfortable with day management of the business, not that they have the of return of an equity investor [such as 20%].’ the idea of external opportunity to do so, and it’s been a very good experience. A lot of that’s down to the fact that we took a lot of trouble This is the line that the largest law firms are taking. Stephen investment than flotation” before we got into bed with them to ensure we understood Denyer says he does not expect his firm or its major them and they understood us, and we were both happy competitors to seek investment. ‘Allen & Overy does not with what each was expecting from the relationship.’ have a great need for lots of extra capital. We are a Smith & Williamson intends to float, with the goal of raising successful, global law firm, and therefore able to fund our the firm’s profile, but delayed it because of market investment needs with the capital contributed by partners conditions. and our retained earnings. We think it’s a good thing that 14 Towards 2012: The new legal landscape © Spada Limited 2008 15
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partners who work
in the firm also ‘own the business’, and open a new avenue of reward, but Denyer is unconvinced, “Initially people were the fact that it is their own money at stake encourages saying the experience of corporates is that share option them to take a cautious view, which is in keeping with the schemes can be ‘a real burden’. talking about private traditions of our profession.’ equity, but now people are Gareth Pearce reckons a volume firm or a highly profitable Tony Williams, another member of Lyceum’s panel, notes first-generation specialist firm would be the best saying: ‘Why not put 25% that in some firms, however, growth or repositioning can candidates for listing, as investors could see the return. on AIM?’” place a massive strain on partner earnings if funded ‘Why would you want to put money into a mid-ranking firm through the profit and loss account. Bank borrowing may with no particular market-leading characteristics that just be available, but many partners will be nervous of a high wanted to get bigger? That wouldn’t appeal to me.’ level of bank debt. Either way, certainly for Alan Hodgart, flotation is the end game for external investment. ‘Initially people were talking Bobbing along about private equity, but now people are saying: “Why not One obvious exit route for an investor is flotation, very put 25% on AIM?”,’ he says. much the sexy end of external investment, although, as our survey shows (Q9 and Q10), many currently view it very On the up Down Under warily, which probably has much to do with how far from Australia is the country everyone turns to when discussing current law firm structures the prospect is. There is a great flotation since national personal injury practice Slater & deal of speculation about who might be the first to do it Gordon last year became the first law firm to float in its (because somebody will, even if there is no great rush). entirety (the residential mortgage processing arm of Sydney Current thinking is that it will be a mid-market practice with firm Noyce Legal was floated in 2004). Shortly after Slater, an aggressive acquisition strategy to propel it into the big Integrated Legal Holdings, essentially a consolidator such leagues that is the most likely candidate. as those seen in the accountancy profession, also listed. “One obvious exit route for The managing director of a top legal headhunter, who Slater & Gordon, by contrast, is what William Arthur calls prefers not to be named, says one of the constraints mid- an investor is flotation, market firms face is that they cannot recruit quickly an integrator, in that there is a strong core practice which is very much the sexy end of enough, in part because they cannot offer better financial seeking to grow by acquisition. Giving a presentation at a recent symposium at Georgetown University in America, external investment” packages than their competitors. ‘In the banking and Slater’s managing director, Andrew Grech, outlined how, corporate world, when people move they make seismic back in 2000, the firm developed a five-year strategy with changes in their packages. That doesn’t happen in the law. three main aims: But external funding would allow it.’ Share options would 16 Towards 2012: The new legal landscape © Spada Limited 2008 17
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> To lead
consolidation of the claimant personal right for an initial public offering, Grech said. Around a third injury market of the firm is externally owned. > To establish operations throughout Australia Concerns over conflicts were addressed by making explicit “The perceived clash that the firm’s primary obligation is to the courts and > To expand the range of services it offered clients, rather than shareholders. This included educating between duty to the client It is not hard to see certain UK firms having similar investors that this was the best way to achieve sustainable and shareholder has yet to priorities. long-term value. An ownership plan was developed to give rise to problems” retain staff, with key staff allocated shares which vest and Slater considered all the options. But possibilities such as convert when various short and long-term performance additional funding from existing and/or new employee indicators are satisfied. Senior shareholders entered into shareholders, using existing cash flows and increasing debt voluntary escrow agreements restricting the sale of shares facility were discounted as unable to deliver the strategy. over a five-year period. That left flotation and private equity. Grech said listing gave the firm several advantages: A strong start > A higher valuation than private equity Slater & Gordon’s share price started off strongly but has > A stronger basis for succession planning since dipped in line with the market generally. It has been busy acquiring other practices and opening new offices, > It allowed the shareholders to crystallise their and its half-year results announced in February 2008 investment showed a 48% rise in income on the same period 12 > It gave easier access to debt and further equity months earlier, and the firm is on track to exceed its prospectus forecast. Grech told analysts that resources > It enhanced the firm’s ability to offer shares as would continue to be applied to brand marketing and to consideration for future mergers systems and processes to support growth. > It created a viable alternative exit mechanism for Speaking at the same event at Georgetown, Steve Mark, the principals of merged firms the Legal Services Commissioner for New South Wales, On the downside were a potential new layer of conflicts of said the perceived clash between duty to the client and interest, the impact on recruitment and retention of clients shareholder had yet to give rise to problems. ‘In fact, it and staff, the potential for loss of control, the loss of seems to me that the commercial pressure brought to bear privacy, compliance costs and reporting requirements, and upon practitioners in a traditionally structured firm by large ongoing media and broker scrutiny. However, the time was corporate clients to provide potentially ethically bankrupt 18 Towards 2012: The new legal landscape © Spada Limited 2008 19
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advice in fact
exceeds the pressure exerted by shareholders firm, given that traditionally a figure is not put on goodwill. “Perhaps the most in search of the almighty dollar upon solicitor directors.’ For David Haigh, chief executive of valuation consultancy Brand Finance, ‘law firms are no different from any other interesting issue is how Research undertaken by Paul Grout, a professor of political service businesses’. The only wrinkle, he says, is that to value a law firm, given economy at Bristol University for the UK government in the wake of the Clementi report, said the view that non-lawyer partner draws are a mix of reward for their work and also that traditionally a figure owners would put pressure on lawyers to act recognising the risk they have taken in putting money into is not put on goodwill” the firm. By contrast, in a share-based limited company, unprofessionally so as to maximise profit overlooks the fact there is a clear separation between the money directors that there would be little personal gain for the lawyer in and staff are paid for their functions as executives and the doing so. By contrast, where the lawyer has a larger amount shareholders receive for the risk of investing in the ownership of the business, there would be far more business. ‘To value a partnership on the same basis as a incentive to take the risk. shareholder based company it is necessary to determine the “fair market salaries” of the partners and take this from Name that price revenues to arrive at the true profit attributable to the “The view that non-lawyer There are various other issues surrounding flotation, but shareholders.’ one of them – the loss of partnership culture – is a owners would put complete red herring, according to Alan Hodgart. ‘Some William Arthur adds that the dominant model remains the pressure on lawyers to act partnerships don’t have a partnership culture anyway,’ he price/earnings ratio. He suggests a starting point for the multiple may be ten times post-tax profits. unprofessionally so as to says. ‘I know corporations that have a better partnership maximise profit overlooks culture than partnerships.’ Survey results indicate that 74% MDP or not MDP of respondents believe that the LSA will not change their the fact that there would firm’s working culture (Q14). Somewhat lost among the hype about flotation has been be little personal gain for MDPs, which were heavily debated in the late 90s before George Bull warns that listed firms will need to be prepared the lawyer” to see their share price tossed around with the rest of the seemingly being put to bed by the Enron scandal. Our survey found that 30% of respondents believe that their firm market, irrespective of performance. Then there is the issue would benefit from MDPs, and 32% believe that their firm is of holding onto key staff. As with Slater & Gordon, key staff likely to take advantage of this option when ABSs come into will be locked in for a time if they want to realise their play (Q9 and Q10). In any case, the consensus is that we will equity, but they cannot be tied in forever. ‘Once the not see the likes of KPMG Linklaters. The largest practices handcuffs come off, you’ve got to make sure the business operate in a market where clients ultimately pay for quality of model is good enough to keep your stars,’ he says. advice, and are less bothered by the convenience of having Perhaps the most interesting issue is how to value a law all their advisers under the same roof. 20 Towards 2012: The new legal landscape © Spada Limited 2008 21
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Then there is
the concern over conflicts. It would be hard initially be in their territory – whether coming from well- “3,000 high street firms enough for the likes of KPMG and Linklaters, to take a known brand names entering the market or the volume random example, to merge in the first place because of operators ratcheting up their businesses. The fear is that could close as a result of conflicts, but it would also be an ongoing issue, reckons new entrants will seek to cherry pick the easiest and most these reforms” David Furst. ‘You lose some of the independence,’ he says. profitable work, leaving the already shaky finances of many ‘If you have a solicitor, accountant and corporate financier firms on or over the precipice. Various surveys, such as one advising and they don’t agree with what one of the others conducted by Capita, have indicated a degree of is saying, they will say so [for various reasons, including dissatisfaction with solicitors and a willingness to consider protecting themselves]. It becomes much more difficult if buying legal services from well-known retail names. they’re all from the same stable, particularly if they are not Professor Stephen Mayson, a leading commentator on the at the same level of seniority.’ reforms and director of the Legal Services Policy Institute, But back in Australia, MDPs are firmly established, and in has predicted that 3,000 high street firms could close as a February PricewaterhouseCoopers brought its associated result of these reforms, and with that would come law firm into the fold to create the country’s largest MDP, concerns about access to justice. Nobody knows whether citing the benefits of an ‘end-to-end service’. a new entrant to the market would be interested in legal aid – although there is a school of thought that it would take a “It would be hard enough South Africa saw the experiment of a bank buying leading Tesco, used to working on wafer-thin margins, to make corporate law firm Edwards Nathan in 1999. It ended with for the likes of KPMG and the lawyers buying themselves back out six years later, legal aid workable within current rates. It does seem Linklaters to merge in the citing as one of the reasons the damage to their brand in unlikely that they would touch contested work for fear of having an unhappy opponent who will say ‘I’ll never shop first place, but it would the post-Enron era of being part of a bank and a one-stop at Tesco again’. also be an ongoing issue” shop for financial and legal advice. Commentators agree that consolidation on the high street High and mighty? is inevitable, particularly as the ongoing legal aid reforms are pushing firms in that direction anyway. Our survey finds The high street is seen as the most fertile market for MDPs, that 76% of respondents believe that ABSs will lead to as consumers are more driven by price and convenience. greater consolidation amongst law firms (Q13). Larger The professional supermarket looks like a good idea in that practices may then start looking for investment. People will context. ‘As a service offering to the local community, I be able to enjoy more and better access to justice through think that’s very powerful,’ says Furst. technology, argues Jeremy Hand, and external capital can More generally, it is high street firms that face the biggest help this process. challenges from these reforms as most of the action will 22 Towards 2012: The new legal landscape © Spada Limited 2008 23
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Quality street
> For £9.99 a month, Halifax Legal Solutions offers subscribers access to a range of legal services, Law firm consultant Nick Jervis, of Samson Consulting, advice and documents. The bank is just a wrapper believes that those high street firms which take the time to for the service, which are sourced from the volume improve their service, package it well and sell the quality conveyancing arm of a large law firm, a legal aspect will be fine. ‘There will always be room for high- expenses insurer and legal IT company Epoq, quality legal services. The public will realise that you get a which made its name with its automated document very different service from Bank Law than you would from production system a firm of solicitors. If it is just down to price, I think Bank Law will win, but enough people will still be prepared to > Epoq is also developing partnerships with a pay for quality.’ number of large regional law firms to use its automated document production facility on their “There will always be room Speaking at a Russell Jones & Walker roundtable on the websites – allowing new clients to input information reforms recently, Mayson observed that while the reforms for high-quality legal could be good for consumers, ‘I’m not alone in sitting on themselves and allowing the lawyers to focus on services” the end of the telephone waiting for a response from a the areas where their advice is needed. Epoq will also market them together both through its own mass provider about something that was offered cheap but web site – www.mylawyer.co.uk – and through nevertheless high quality’. He said there is a danger that arrangements it already has with major financial these new providers will ‘reinvent’ the consumer institutions, such as More Th>n, NatWest and experience – but not necessarily for the better. That does HBOS not mean they will fail, however. ‘The problem is that consumers are perverse,’ he said. ‘Many of them don’t like > As well as the AA and Co-op – which are both “Non-lawyers are already what supermarkets do to their suppliers, but they still go actively marketing their legal services brands – and shop, in their billions of pounds every year, in a there are other membership organisations offering moving into the vast supermarket. There is that danger in all of this and it would legal services. Which? has a legal services arm swathes of legal work that be remiss of us not to be concerned.’ which provides 60,000 pieces of advice a year to are unreserved activities” members. It has announced its intention to broaden the scope of the service it offers, and has said it is The future is already here ‘possible’ it will set up or acquire its own law firm. The reality is that, on the high street, non-lawyers are Research conducted by Which? Legal Service already moving into the vast swathes of legal work that are indicated that consumers are looking for advice unreserved activities – the fact that ABSs do not yet exist is that is accessible – meaning both convenient and not greatly inhibiting them. understandable – value for money and credible, and 24 Towards 2012: The new legal landscape © Spada Limited 2008 25
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that no current
provider hits all three criteria. It also as well as a variety of non-legal consulting subsidiaries, found the legal profession held in low esteem again with the aim of offering a complete service. > Legal expenses insurer Arc is agreeing deals with a In the City, things are less upfront. Surveys indicate host of other insurers to offer their customers considerable interest and there is much talk of agreements access to uninsured legal services at discounted already being reached, either to work together in the future rates in addition to those covered under the policy or to do so now on a contractual basis, and of intentions to float. Solicitors have for some time now been able to share “Another developing > Another legal expenses insurer, Abbey Protection, fees with non-lawyers in certain circumstances, although is gearing up to expand the range of legal services theme is that of it provides to both insured and non-insured clients. there has been precious little evidence of this provision end-to-end service” In its prospectus to list on AIM late last year, it said being used. that once the ABS reforms kick in, it will be ‘in a position to deliver certain legal services to clients Foreign fields at more attractive rates than those offered in Another unknown is the impact the reforms will have private practice. This is because Abbey Protection abroad. Australia may be ahead of the UK – franchising is believes it can manage its operations and cost another interesting development there – but the primacy of base more efficiently than competitors in private the English profession means what happens here has far practice’. Abbey also does not rule out setting up greater international impact. its own law firm According to top US law firm consultant Ward Bower of “The primacy of the English Another developing theme is that of end-to-end service. Altman Weil, ‘reaction to the Act in the US ranges from Last year accident management company Helphire Group outright ignorance to thundering indifference. I think its profession means what came to a ‘long-term commercial agreement’ with CS2 relevance will sear consciousness here when publicly happens here has far Lawyers, a Chesterfield-based practice known for its owned UK-based firms use their new capital base to make greater international volume claimant personal injury work, in which it spent substantially better offers to lure lawyers from London impact” £10.7 million buying the CS2 Group of legal services offices of US firms or to use stock options as part of a businesses, made up of a vehicle fleet accident manager, remuneration package to do the same. Or they will use legal expenses insurer and medico-legal reporting agency. those techniques to acquire firms, groups or laterals here Helphire said it may well become an ABS once allowed, in the US. explaining that the rationale of the deal was to have a ‘Then the US firms, particularly in New York, will clamour tighter control of the supply chain. Similarly, defendant for a level playing field and either regulators here will insurance group Parabis has various associated law firms, acquiesce or major firms will challenge the status quo by 26 Towards 2012: The new legal landscape © Spada Limited 2008 27
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inviting public ownership,
armed with war chests to enable European Court of Justice case law, the risk that indeed them to successfully defend against the underfunded, exists – that outside investment can negatively affect the fragmented state regulatory bodies.’ independence of the lawyers in the ABS – cannot justify an outright prohibition,’ he says. ‘It can only justify less far- Traditional stance reaching requirements and restrictions.’ “Continental European Continental European lawyers have reacted with great Time to act caution to what is happening on the other side of the lawyers have reacted with Channel. To generalise, their leaders tend to take a more ABSs may be at least three years away, but law firms great caution to what is traditional approach to the law, emphasising the lawyer’s should at least be thinking about the impact of the Legal happening” role as an officer of the court and as a conduit for access Services Act. ‘Firms of all sizes should have a strategy,’ to justice above the commercial aspect. says David Furst. ‘These things should be discussed even if they’re dismissed.’ During the formulation of the reforms, the Council of Bars and Law Societies of the European Union (CCBE), which Tony Williams says people are waking up to the reforms on speaks for lawyers at an EU level, expressed grave two levels – do they want external capital, and if not, how misgivings about non-lawyer ownership of law firms, citing do they protect themselves if the competition does? ‘It’s not issues such as conflicts, loss of independence and a massive rush, but it’s moved up the agenda,’ he says. breaches of confidentiality. The German Federal Bar ‘Three years disappears if you’re looking to reorganise.’ warned that ABSs would have great problems operating in Slater & Gordon’s float was several years in gestation. Germany because they are insufficiently independent, fuelling fears that some bars would use this and other Alan Hodgart advises firms to bring in non-executive “ABSs may be at least three directors for their boards – ‘that’s where some of the crazy concerns over the reforms to stifle the international thinking will come from’. William Arthur agrees, and years away, but law firms expansion of City firms. reckons ultimately it comes down to strong leadership and should at least be thinking It does seem likely that potential regulatory problems that should be the number-one priority. ‘If the leadership about the impact of the abroad will make the larger firms hesitant about external isn’t there, then you can forget it because all the other Legal Services Act” investment. good points amount to nothing.’ However, top German lawyer Hans-Jürgen Hellwig, a The law is about to lose its protected status. It is hard for former CCBE president, reckons a ban would be lawyers to accept that selling legal advice is akin to selling a disproportionate. He says the risk could be addressed by tin of beans – and in some ways they will never be the having lawyers in the majority of voting rights and same – but the two will be much closer in future. Proving management. ‘Under the EC Treaty and applicable why they are not the same will be pivotal. 28 Towards 2012: The new legal landscape © Spada Limited 2008 29
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Part two >>
Views from the top “The risk is that, if lawyers The risk is that, if lawyers fail to take the initiative, someone >>> How – if at all – is the business and legal world coming else will, as has happened over the years in relation to to grips with the implications of the Legal Services Act 2007? fail to take the initiative, countless fields of practice, whether tax, property selling or someone else will” personal injury. The immediate impact may be on the high Spada Research has been investigating the lawyers and other professionals most likely to be affected by the street, but the largest firms should not think they are opportunities and challenges which arise from the Act’s immune. ‘It’s not unreasonable to think that someone like reforms. The results provide one picture of the levels of Goldman Sachs would open a boutique corporate finance awareness and current opinions surrounding the planned firm,’ says the headhunter. ‘You do hear the view in the changes to legal structures. banking world that this Act could unlock the monopoly the magic circle has.’ Now there’s a scary thought. The following results are based on an online survey that was circulated via email to 511 high-level legal and other professionals. The survey was conducted between 11-28 April 2008. The sample was made up of roughly 70% solicitors, 10% barristers and other legal professionals, and 20% non-lawyers (including management consultants, accountants, funders and other professionals). The majority of professionals making up our sample are based in London, the home of 42.1% of practising solicitors in the UK, and 31.7% of private practice firms in England and Wales. 1 30 Towards 2012: The new legal landscape © Spada Limited 2008 31
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The survey was
completed by 47 respondents from over While our survey under-weights small and medium-sized 30 law firms or professional organisations, representing a law firms, we believe the poll offers a useful view from the 9.2% response rate. This response rate is considered to be upper echelons of the private profession. 44.7% of average for this type of e-survey, and also reflects the high respondents work in a law firm with 81 partners or more. calibre of the sample: 31% of the respondents are By comparison, in 2007 private practice firms with 81 Partners, 17% Senior or Managing Partners, and 6% partners or more (0.5% of all firms) provided employment CEOs. The results do not represent the views of all for just 23.7% of all solicitors. Because larger firms are solicitors or professionals with statistical significance. more likely to be affected by and/or take advantage of the “The findings stand Rather, the findings stand as an insightful ‘view from the changes ushered in by the Legal Services Act, we believe as an insightful top’ of leading legal and related professional communities this weighting is not problematic. ‘view from the top’” in the City. The gender and average age of respondents broadly reflect Respondents demographics in the senior layers of large firms. Solicitors 58.7% Some of the terms we refer to in the survey are: Other legal professionals 10.9% Legal disciplinary practice (LDP). An LDP is a new form of Non-lawyers 30.4% practice permitted by the LSA enabling firms to be owned By gender Male 79.1% and managed by a combination of types of lawyers, which Female 20.9% may include up to 25% of non-lawyer partners. LDPs will be introduced in 2009. By age 30-39 20.5% 40-49 38.6% Alternative business structure (ABS). Alternative business 50-59 27.3% structures will allow lawyers to form multidisciplinary 60+ 13.6% practices (MDPs) with other kinds of professionals – eg accountants. ABSs will also allow non-lawyers to invest in By size of firm Under 25 Partners 26.5% and own firms that provide legal services. ABSs will be (solicitors) 25-80 Partners 23.5% introduced in 2011 or 2012. 81+ 50% 32 Towards 2012: The new legal landscape © Spada Limited 2008 33
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Survey findings
Survey findings survey. It also reflects the status of respondents, as senior professionals will be the decision-makers who grapple with Responses to fourteen questions on the implications of the the implications of the LSA. Legal Services Act are reported here. Q2 Do you believe that solicitors are now ready to go Q1 On a scale of 1 to 5, how would you describe your into partnership with non-solicitors? level of awareness and understanding of the Clementi report and the Legal Services Act, where 1 Total represents no awareness and 5 is a high level of Yes 70.2% understanding? No 29.8% Level of awareness 1 4.3% Solicitors Yes 66.6% 2 25.5% No 33.4% 3 12.8% 4 25.5% Other legal professionals Yes 80% 5 31.9% No 20% 35% 31.9% Non-lawyers Yes 71.4% 30% No 28.6% 25.5% 25.5% 25% 20% 12.8% 15% 10% 4.3% 29.8% 5% 0% 1 2 3 4 5 70.2% Most respondents are well informed about the LSA, with over 95% reporting some awareness and a plurality of 31.9% reporting expert levels of awareness. This reflects a Yes probable self-selection in responding to the survey: those No with low levels of understanding may not have felt competent or knowledgeable enough to complete the 34 Towards 2012: The new legal landscape © Spada Limited 2008 35
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